Development

United World Wrestling Wins MBR Creative Sports Award, $250k for Development Work

Tuesday, November 27, 2018 - 14:50 By United World Wrestling Press

Share this article

DUBAI (November 27) – United World Wrestling has won the "MBR Creative Sports Award" for best initiative for an International Summer Olympic International Federation. The award, one of Mohammed Bin Rashid Al Maktoum Global Initiatives, was in recognition of United World Wrestling’s development program “More than Medals” a Cadet-level wrestling initiative active on five continents in 2018.

The award, worth $250,000, was announced as part of the MBR Creative Sports Award 10th annual award and is the “primary sports award dedicated to inspiring creativity in sports in the UAE, Arab countries, and worldwide.”

“We are very grateful for this recognition and see it as sign that our hard work in reaching young athletes is having a positive effect,” said United World Wrestling president and IOC executive board member, Nenad Lalovic. “The MBR Creative Sports Award will go far in helping expand the reach of our development department.”

A young athlete waits for additional training during a session at the More than Medals camp last summer in Zagreb. (Photo: Max Rose-Fyne)

Mustapha Larfaoui, Member of the Award's Board of Trustees, and Chairman of the Arbitration Committee thanked all participating nations, athletes and federations.

"We are pleased with the growth achieved in the number of candidates locally, at Arab level and internationally, as well as the keenness of sports institutions and federation to participate through its initiatives and programs dedicated for youth.”

The 2018 More than Medals program ran from February to July and impacted more than 200 young wrestlers and coaches to qualify for the 2018 Youth Olympic Games in Buenos Aires, Argentina.

The "MBR Creative Sports Award" award is named for His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of Dubai Sports Council, Patron of the Award and H.H Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Chairman of the UAE National Olympic Committee. The award was created and increase and strengthen innovation and creativity in sports at the Arab level and internationally through honoring the innovators and excellency in sports work.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.