UWW Academy

UWW Academy Launches Three New Programmes

Sunday, September 26, 2021 - 03:39 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (September 22) – United World Wrestling’s IT and Development Departments launched three new programmes on UWW Academy, the official educational learning platform for coaches, referees and athletes. 

The United World Wrestling Academy is an integrated online learning portal designed to provide information, tools and resources in order to support and enhance the knowledge and value of the discipline of wrestling. 

Periodization in Planning, Coaching Philosophy and Programme Development are the three programmes that launched in English on Wednesday morning.

“The IT and Development Departments of UWW are very excited to launch these additional programmes on the UWW Academy” said UWW’s Development Director, Deqa Niamkey. “The wrestling community worldwide has shown great interest for the platform, and therefore, we must continue to pursue these developments to further expand wrestling knowledge worldwide.”

‘Periodization in Planning’ looks at the basics of implementing periodization into training. It covers the benefits of periodization, different methods for periodization, and covers key points and questions regarding the implementation of this planning. 

‘Coaching Philosophy’ will help coaches develop their coaching philosophy.  It is an interactive course where coaches will learn and answer questions regarding their philosophy.  The coaches will learn about three areas: self-awareness, their purpose, and the different types of leaders.  Then, they will use their answers to draft their coaching philosophy statement. 

‘The Programme Development' course focuses on the key concepts on how a coach would develop their program or team. The course begins by helping them develop a plan and set goals.  It then extensively covers how to develop and implement a training plan.  The course also helps coaches develop a vision statement, budget and financial strategies, use social media for promotion, and create a risk management plan. 

Outside of the newly-released Periodization in Planning, Coaching Philosophy and Programme Development programmes, other helpful UWW Academy resources and courses included: 

 Courses:
- Ready to Wrestle
- UWW Online Rules Test 
- Introduction to Coaching and Safety   
- Introduction to Practice Planning  
- Introduction to Refereeing 

Resources: 
- Wrestle4Fun
- United World Wrestling Coaching Pathway
- United World Wrestling Referee Pathway 
- Anti-doping and WADA Programs 
- IOC Programs 
- E-Journals and Performance Analysis for UWW Competitions 

For more details on the educational courses and resources that the UWW Academy has to offer, please visit www.uwwacademy.org.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.