marketing

UWW and RUDIS: Historic partnership to unite and elevate wrestling worldwide

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (January 15) -- United World Wrestling (UWW) and RUDIS, a premier U.S.-based wrestling apparel brand renowned for its high-quality gear and deep connections to the wrestling community, have announced a groundbreaking eight-year partnership, set to begin in 2025. The collaboration marks a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

United World Wrestling President Nenad LALOVIC hailed this historic partnership as a significant step forward for the sport.

“UWW has taken unimaginable steps to promote wrestling since 2014, and this is another one of those,” Lalovic said. “Uniting with RUDIS aligns with our mission to promote and develop wrestling worldwide.”

usaKyle SNYDER's (USA) signature Rudis during the World Championships. (Photo: United World Wrestling)

Founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

“This partnership is a profound honor and fills us with deep gratitude for the opportunity to serve the sport that has given so much to us all,” said Jesse Leng, co-founder and CEO of RUDIS. “With humility, deep love, and appreciation for everyone connected to and through wrestling, we embrace this duty to support the sport worldwide, uplift its athletes, and contribute to the enduring legacy of this incredible community.”

UWW has always focused on its wrestlers and the partnership with RUDIS will empower wrestlers across the globe. This partnership is a testament to their shared commitment to ensuring the sport’s enduring legacy.

RUDIS Partner and Global Wrestling Advocate Nancy Schultz emphasized the broader significance of the collaboration.

“Wrestling connects us to something far greater than ourselves,” said Schultz. “This partnership allows us to continue uplifting the sport and honoring its global impact and legacy.”

Gordon Templeman, Director of Commercial Operations and Communications, shed more light on the partnership and its goal.

“Through this partnership, we aim to inspire and engage the global wrestling community, elevating the sport to new heights.”

usaKyle SNYDER (USA) has wrestled un the Rudis umbrella for nearly his entire career, collecting nine combined world and Olympic medals. (Photo: United World Wrestling) 

Olympic gold medalist Kyle SNYDER reflected on the significance of this partnership for the future of wrestling. He praised the partnership as a reflection of the wrestling community’s humility and dedication.

“Wrestling is the greatest sport in the world," Snyder said. "This is a great day for wrestling. I believe RUDIS and UWW will tremendously grow the sport.”

Paris 2024 champion Hildebrandt shared her enthusiasm for the collaboration and the impact it will have on women's wrestling.

“I’m so excited for this partnership and how it will elevate wrestling, aid tremendously in the growth of women’s wrestling, and truly open new doors within the sport,” she said.

For media inquiries, contact: Gordon Templeman (gordon.templeman@uww.org), Director, Commercial Operations & Communications or Eric Olanowski (eric.olanowski@uww.org), Head of Communications)

Development

DNSS Program in Cambodia: Building Foundations for Wrestling Growth

By United World Wrestling Press

PHNOM PENH, Cambodia (December 2) --- From July 18 to November 30, 2024, the Development of the National Sports System (DNSS) program in Cambodia marked a significant milestone for the growth of wrestling in the country. Led by UWW Educator Martin Hauck (USA), this program provided a comprehensive approach to enhancing coaching, athlete development, and refereeing in Cambodia. Through a mix of workshops, camps, and tournaments, the initiative sought to foster collaboration, education, and enthusiasm for wrestling at all levels.

During the program, more educational opportunities were created for coaches, athletes, and referees. A key highlight was a youth national tournament held during the second visit, which connected athletes and coaches from several provinces, promoting competition and collaboration. Plans were made to make this event an annual tradition, further strengthening the sport’s foundation in Cambodia.

The program objectives included observing and assessing the national team during a high-performance camp in July, educating coaches on long-term athlete development, and organizing a one-day seminar in a neighboring province to introduce wrestling games to youth. Meetings with the Cambodia Wrestling Federation leadership helped establish a roadmap for future development and in-person training sessions.

Key deliverables included:

  • Running camps and seminars for coaches and athletes, focusing on practical and theoretical education.
  • Creating a Cambodian Coaches Course Curriculum and teaching topics such as emergency action planning, practice structuring, periodization, talent identification, and connecting traditional Cambodian wrestling with Olympic styles.
  • Organizing a youth national tournament and camp, which saw participation from almost all provinces, showcasing significant growth on and off the mat.
  • Promoting communication, education, and resource-sharing platforms for ongoing development.

The DNSS program not only strengthened technical skills but also built excitement and unity within the Cambodia Wrestling Federation. With a focus on collaboration among referees, coaches, athletes, and stakeholders, this initiative laid the groundwork for sustained development and opportunities in wrestling throughout Cambodia.

The Development of National Sports System (DNSS) program, conducted in Cambodia from July 18 to November 30, 2024, marked a significant step toward developing wrestling in the country. Led by UWW Educator Martin Hauck (USA), the program aimed to address critical gaps in coaching, athlete development, and organizational structure while fostering growth and enthusiasm for the sport nationwide.

CAMOver 100 participants competed in the national youth tournament during the Development of the National Sports System (DNSS) program in Cambodia.

Program Activities and Achievements

The DNSS program implemented a range of initiatives to address these challenges and lay the groundwork for wrestling’s growth:

  1. Youth Development and Competitions:
    The program introduced a national youth tournament, drawing over 100 athletes from nearly all provinces. This event not only provided a platform for competition but also fostered excitement and collaboration among athletes, coaches, referees, parents, and stakeholders.
  2. Coaching Education and Communication:
    Coaches participated in comprehensive seminars covering emergency action planning, athlete development, periodization, video analysis, coaching females, and practice structuring. A centralized communication platform on the Cambodia Wrestling Federation website improved collaboration among coaches and clubs, helping connect rural and urban areas.
  3. Structured Athlete Development:
    New frameworks for athlete progression were introduced, enabling coaches and athletes to engage in long-term development cycles. Practical sessions during national team camps allowed coaches to apply their learning while working with athletes from across the country.
  4. Safety and Inclusivity:
    Emphasis on mental health, recovery practices, and safety protocols improved understanding and implementation of safe wrestling environments.
  5. Stakeholder Engagement:
    Meetings with the Cambodia Wrestling Federation leadership resulted in a shared vision for growth, including plans to strengthen partnerships, increase opportunities, and enhance stakeholder representation.

Key Outcomes

The program’s efforts led to several important outcomes:

  • Improved communication and collaboration within the wrestling community.
  • Significant growth in coaches’ theoretical and practical knowledge.
  • Increased participation and retention among athletes and coaches.
  • The successful execution of Cambodia’s first youth national tournament.
  • The identification of Coach Sotheara as a future leader for the sport.

Path to Success

The success of wrestling in Cambodia will depend on sustained education, participation, and collaboration. With improved communication, increased opportunities, and the emergence of local leaders like Coach Sotheara, the sport is well-positioned for growth. The DNSS program has laid a strong foundation, and with continued effort, wrestling in Cambodia has the potential to thrive at both national and international levels.

By fostering education, inclusivity, and passion, this program has not only addressed immediate needs but also set a vision for wrestling’s bright future in Cambodia.