marketing

UWW and RUDIS: Historic partnership to unite and elevate wrestling worldwide

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (January 15) -- United World Wrestling (UWW) and RUDIS, a premier U.S.-based wrestling apparel brand renowned for its high-quality gear and deep connections to the wrestling community, have announced a groundbreaking eight-year partnership, set to begin in 2025. The collaboration marks a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

United World Wrestling President Nenad LALOVIC hailed this historic partnership as a significant step forward for the sport.

“UWW has taken unimaginable steps to promote wrestling since 2014, and this is another one of those,” Lalovic said. “Uniting with RUDIS aligns with our mission to promote and develop wrestling worldwide.”

usaKyle SNYDER's (USA) signature Rudis during the World Championships. (Photo: United World Wrestling)

Founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

“This partnership is a profound honor and fills us with deep gratitude for the opportunity to serve the sport that has given so much to us all,” said Jesse Leng, co-founder and CEO of RUDIS. “With humility, deep love, and appreciation for everyone connected to and through wrestling, we embrace this duty to support the sport worldwide, uplift its athletes, and contribute to the enduring legacy of this incredible community.”

UWW has always focused on its wrestlers and the partnership with RUDIS will empower wrestlers across the globe. This partnership is a testament to their shared commitment to ensuring the sport’s enduring legacy.

RUDIS Partner and Global Wrestling Advocate Nancy Schultz emphasized the broader significance of the collaboration.

“Wrestling connects us to something far greater than ourselves,” said Schultz. “This partnership allows us to continue uplifting the sport and honoring its global impact and legacy.”

Gordon Templeman, Director of Commercial Operations and Communications, shed more light on the partnership and its goal.

“Through this partnership, we aim to inspire and engage the global wrestling community, elevating the sport to new heights.”

usaKyle SNYDER (USA) has wrestled un the Rudis umbrella for nearly his entire career, collecting nine combined world and Olympic medals. (Photo: United World Wrestling) 

Olympic gold medalist Kyle SNYDER reflected on the significance of this partnership for the future of wrestling. He praised the partnership as a reflection of the wrestling community’s humility and dedication.

“Wrestling is the greatest sport in the world," Snyder said. "This is a great day for wrestling. I believe RUDIS and UWW will tremendously grow the sport.”

Paris 2024 champion Hildebrandt shared her enthusiasm for the collaboration and the impact it will have on women's wrestling.

“I’m so excited for this partnership and how it will elevate wrestling, aid tremendously in the growth of women’s wrestling, and truly open new doors within the sport,” she said.

For media inquiries, contact: Gordon Templeman (gordon.templeman@uww.org), Director, Commercial Operations & Communications or Eric Olanowski (eric.olanowski@uww.org), Head of Communications)

Development

Argentina become first country in the Americas to host a Level 3 Coaches Course

By United World Wrestling Press

BUENOS AIRES, Argentina (December 2) —Argentina has become the first country in the Americas to host a Level 3 Coaches Course, organized by United World Wrestling (UWW) and Olympic Solidarity (OS), with the organizational support of the Federación Argentina de Luchas Asociadas (FALA) and the Argentine Olympic Committee (COA). This historic course, held from November 25-29, also stands out as the first-ever Level 3 course conducted in Spanish globally, marking a significant milestone in the development of wrestling coaches in the region.

The course brought together 40 Argentine coaches--including seven women--to enhance their technical and pedagogical skills while embracing a high-performance vision. In addition, Ignacio D'Alessandro (ARG), an international 1S referee and UWW educator, conducted a refereeing clinic, which the participants highly appreciated.

CUBWorld champion and Olympic silver medalist Arsen JULFALAKYAN (ARG) walks through par terre strategy at the Level 3 Coaches Course in Argentina. (Photo: United World Wrestling)

One of the course's highlights was a technical and practical masterclass delivered by Arsen JULFALAKYAN (ARG), UWW Bureau member and Olympic medalist. Julfalakyan shared advanced strategies and innovative exercises that inspired participants to raise their training standards and adopt new perspectives in their daily coaching routines.

The program covered essential topics such as the profile of an excellent coach, tactical strategies, periodization theory and training methodology, and pedagogy for both grassroots and high-performance levels. This comprehensive approach not only strengthened the attendees' theoretical and practical knowledge but also fostered a sense of community and collaboration.

Raúl Trujillo and Filiberto Delgado, renowned Cuban coaches with a distinguished track record of training Pan-American, World, and Olympic champions, led the main sessions.

CUBLegendary coach Raúl TRUJILLO (CUB) walks through technique during a training session at the Level 3 Coaches Course in Argentina. (Photo: United World Wrestling)

"Argentina has tremendous potential. During this course, we focused on technical aspects and strategies to evolve and enhance the sport’s development in the country," said Trujillo, the celebrated coach of Mijaín López, a five-time Olympic champion. "The Americas are growing significantly; while Cuba, the United States, and Canada used to dominate, other nations are now achieving remarkable results at World Championships and the Olympic Games."

David Ochoa, Argentina's National Coach and newly accredited UWW Educator, supported the Cuban experts. Ochoa earned this distinction at the most recent Educators’ Course held in Guatemala just weeks prior, and his involvement exemplified Argentina’s commitment to nurturing local talent in wrestling education.

The course opened with an inauguration ceremony at the Argentine Olympic Committee, attended by key figures such as Fernando Rittner, president of FALA; Sebastián Pérez, Secretary General of FALA; Yuri Maier, UWW Sports and Development Officer; Arsen Julfalakyan, UWW Bureau member; and Cristian Roldán, head of administration and responsible for Olympic Solidarity. The practical and theoretical sessions took place at the National Center for High Performance Sports (CENARD), providing a professional and motivating environment for the coaches.

This course marks a significant step in the growth of wrestling across the continent, underscoring the importance of educational programs to elevate coaches’ technical and pedagogical levels. The certificates awarded, endorsed by UWW and Olympic Solidarity, symbolize not only recognition for the participants' efforts but also a commitment to developing the sport in Argentina and Latin America.

The success of this event opens the door to replicating this model in other countries across the continent, contributing to the global advancement of wrestling.