marketing

UWW and RUDIS: Historic partnership to unite and elevate wrestling worldwide

Wednesday, January 15, 2025 - 10:39 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (January 15) -- United World Wrestling (UWW) and RUDIS, a premier U.S.-based wrestling apparel brand renowned for its high-quality gear and deep connections to the wrestling community, have announced a groundbreaking eight-year partnership, set to begin in 2025. The collaboration marks a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

United World Wrestling President Nenad LALOVIC hailed this historic partnership as a significant step forward for the sport.

“UWW has taken unimaginable steps to promote wrestling since 2014, and this is another one of those,” Lalovic said. “Uniting with RUDIS aligns with our mission to promote and develop wrestling worldwide.”

usaKyle SNYDER's (USA) signature Rudis during the World Championships. (Photo: United World Wrestling)

Founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

“This partnership is a profound honor and fills us with deep gratitude for the opportunity to serve the sport that has given so much to us all,” said Jesse Leng, co-founder and CEO of RUDIS. “With humility, deep love, and appreciation for everyone connected to and through wrestling, we embrace this duty to support the sport worldwide, uplift its athletes, and contribute to the enduring legacy of this incredible community.”

UWW has always focused on its wrestlers and the partnership with RUDIS will empower wrestlers across the globe. This partnership is a testament to their shared commitment to ensuring the sport’s enduring legacy.

RUDIS Partner and Global Wrestling Advocate Nancy Schultz emphasized the broader significance of the collaboration.

“Wrestling connects us to something far greater than ourselves,” said Schultz. “This partnership allows us to continue uplifting the sport and honoring its global impact and legacy.”

Gordon Templeman, Director of Commercial Operations and Communications, shed more light on the partnership and its goal.

“Through this partnership, we aim to inspire and engage the global wrestling community, elevating the sport to new heights.”

usaKyle SNYDER (USA) has wrestled un the Rudis umbrella for nearly his entire career, collecting nine combined world and Olympic medals. (Photo: United World Wrestling) 

Olympic gold medalist Kyle SNYDER reflected on the significance of this partnership for the future of wrestling. He praised the partnership as a reflection of the wrestling community’s humility and dedication.

“Wrestling is the greatest sport in the world," Snyder said. "This is a great day for wrestling. I believe RUDIS and UWW will tremendously grow the sport.”

Paris 2024 champion Hildebrandt shared her enthusiasm for the collaboration and the impact it will have on women's wrestling.

“I’m so excited for this partnership and how it will elevate wrestling, aid tremendously in the growth of women’s wrestling, and truly open new doors within the sport,” she said.

For media inquiries, contact: Gordon Templeman (gordon.templeman@uww.org), Director, Commercial Operations & Communications or Eric Olanowski (eric.olanowski@uww.org), Head of Communications)

Development

UWW Training PE Teachers at ISF Gymasiade in Bahrain

Monday, December 2, 2024 - 12:18 By United World Wrestling Press

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Bahrain (December 2) – United World Wrestling partnered with the International School Sports Federation (ISF) to train PE teachers at the ISF Gymnasiade in Bahrain. The ISF Gymnasiade event took place from 23-31 October. This annual event involves competitions for sport school athletes over 26 sports. Wrestling has been a part of this event in each edition. During the Gymnasiade, ISF also provides training to local PE teachers to potentially implement more sports within their curriculum.

UWW was fortunate to be able to provide training sessions to the PE teachers on using the Wrestle4Fun curriculum. The training was led by UWW Educators Ahmed Khedhri (TUN) and Rafael Galva (PUR).

The training was held on 25 October and included 51 participants. The training included 2-hour theoretical and 2-hour practical sessions, with participants actively participating in Wrestle4Fun activities. These activities provided the participants with the advantages of adding wrestling to physical education. “Collaborating with PE teachers provided a very valuable experience. I hope this experience will become more common, allowing wrestling to be part of the physical education curriculum,” said Mr. Khedhri.

Mr. Galva also participated in the ISF International Educational Forum. During the forum, Mr. Galva discussed Promoting a Healthy Lifestyle to School Kids. He also spoke about the importance of positive role modeling from parents and coaches. 

ISFParticipants go through the Fun and Skills Zone at the ISF Gymnasiade in Bahrain. (Photo: United World Wrestling)

Mr. Galva and Mr. Khedhri also conducted sessions at the Fun and Skills Zone throughout the event. This was a chance for young athletes to try wrestling games and activities. This included athletes from many different sports and countries.

The wrestling competition was held on October 28-30 and included participation in all three styles. The competition had 321 athletes from 18 countries participating. 

Wrestle4Fun is developmentally appropriate for all age levels and designed to support girls’ and boys’ physical literacy journeys. It has five stages based on different developmental levels. Each stage has 15 lessons. In total, there are 75 lessons with over 200 games and activities. The entire Wrestle4Fun programme can be found on the Academy platform.

The UWW Academy can be found at https://academy.uww.org/.