#WrestleParis, Olympics

UWW approves updated Paris Olympics qualification process

By Vinay Siwach

CORSIER-SUR-VEVEY, Switzerland (September 28) -- United World Wrestling has approved an updated qualification process for the '24 Paris Olympics.

To qualify for the Paris Games, wrestlers will get three events. -- the 2023 World Championships, the continental qualifiers in 2024, and the 2024 World Olympics Qualifiers, the last chance for wrestlers to earn a spot.

Wrestling will be contested in three styles -- Greco-Roman, men's freestyle, and women's freestyle -- with a total of 18 weight classes. One weight class will have 16 wrestlers and each nation will be able to field a maximum of one wrestler per weight. Overall, 288 quotas will be awarded for the '24 Olympics.

"We are extremely happy to confirm the qualifying period and structure for the Paris Olympics," Nenad LALOVIC, UWW President, said. "We have made a few changes to the qualifying process that creates further fairness in the distribution between the World Championships and the World Qualifier."

Any wrestler born on/before December 31, 2006, is eligible to compete and qualify for the Paris Olympics. According to the updated system, the National Olympic Committees that participated in the '23 senior continental championships will be allowed to participate in the '23 World Championships which is the first qualification tournament [with the same number of athletes per style].

Earlier, 108 quotas were awarded at the World Championships [six per Olympic weight] but UWW has decided to reduce it to 90 quotas [five per Olympic weight].

At the 2023 World Championships, all four medalists [gold, silver, and two bronze] will secure the quota for their nation. The fifth spot will be decided with a bout between the wrestlers who lost their bronze medal matches. The winner of this wrestle-off gets a quota for the '24 Games.

In the second phase, 144 wrestlers will qualify for the Paris Games through the continental quotas. The top two wrestlers in each Olympic weight class will get one spot each for their NOCs.

Athletes who earned a quota at the '23 Worlds will not be eligible to participate in the continental qualifiers unless they participate in a different style. For continental qualifiers, a NOC/NF can only send the same number of wrestlers that participated in the '24 senior continental championships.

The third and final phase will see the World Olympic Qualifiers offer three quotas in each Olympic weight class instead of the two it offered previously. A total of 54 wrestlers can qualify for the tournament.

Apart from the 36 finalists across three styles, the bronze medal winners will also have a chance to get a quota for their country. An additional wrestle-off will be held between the two bronze medal winners and the wrestler who wins the quota wrestle-off will take the trip to Paris.

Any country can send its wrestlers to this event barring the wrestlers who won quotas in phases one and two.

UWW's vision to update the qualification was to give fair chance to wrestlers who failed to reach the finals at the World Olympic Qualifiers. This also makes the repechage equally important as the semifinals.

If there are any unused quotas due to withdrawal, doping offense, or non-participation, the quota will be transferred to the next best wrestler of that weight category of the tournament.

The qualifying period begins September 16, 2023, and ends May 12, 2024. The eight-month period will see six qualifying tournaments.

The deadline for the Paris Olympic entries is July 8, 2024, with wrestling scheduled to take place in Paris from August 4-11, 2024.

The candidacy to host the Continental Olympic Qualifiers and the World Olympic Qualifiers is now open and UWW encourages all the NFs interested to host one of these events to send their candidacy.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.