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UWW educational activities prior to the Southeast Asian Games

Wednesday, May 11, 2022 - 23:58 By United World Wrestling Press

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HANOI, Vietnam (May 11) -- With the support of the Olympic Solidarity and the Vietnam National Olympic Committee, technical courses for coaches and referees were organized by United World Wrestling for the Southeast Asian countries prior to the South East Asian Games from May 7 to 14 in Hanoi, Vietnam.

A total of 55 coaches and referees from Cambodia, Indonesia, Singapore, Thailand and Vietnam attended the training. Out of the 30 referees that attended the training course, 18 referees training will officiate at the SEA Games and obtain international refereeing licenses.

An anti-doping workshop was also delivered to the participating coaches by the Vietnam Anti-Doping & Sports Medicine Center on May 10. General anti-doping rules, rights & responsibilities of athletes & coaches, testing procedures, Therapeutic Use Exemptions and clean sports values and ethics were included in this workshop.

DopingThe Vietnam Anti-Doping & Sports Medicine Center present their course on anti-doping rules and ethics to 25 coaches.

"This is a great start for Southeast Asian countries after such a long time of no activity and sporting opportunities in the last two years," Deqa NIAMKEY, UWW Development Director, said. "The SEA Games allowed our smaller national federations to make a strong appearance on the international stage, and the training courses UWW organized prior to the Games help ensure that the wrestling competitions are conducted in a safe and fair manner.

"UWW thrives to provide the best possible training and education opportunities for the development of coaches and referees worldwide."

As part of its commitment to drive global wrestling development and further strengthen and enhance the communication with member federations, UWW has announced a new Regional Development Program to help support wrestling development activities across regions at beginning of the year.

This program contributes to a coherent development strategy and offers hands-on local support and assistance to benefit wrestling growth in countries that are relatively less developed in the sport of wrestling.

Through this flagship development program, UWW is continuing to provide tailored support to its member federations and making a real and lasting impact in driving the development of wrestling around the world.

The training courses prior to the SEA Games set another important milestone for UWW and marked a start of a series of wrestling development programs and projects in the region. Positive feedback was received from the participating nations, and many countries have already expressed their interest in hosting the 2023 UWW Southeast Asia Development Program.

"The training courses for coaches and referees are extremely important and beneficial for the development of wrestling in Vietnam and the whole Southeast Asia region," Manh Van TRAN, the Secretary-General of the Vietnam Olympic Committee, said.

"We have supported a coaching course via Olympic Solidarity back in 2017, and we hope to continue our successful collocation with UWW to grow wrestling in Vietnam," he said.

Lee Jiwoo_Ref course_VIE

"I’m a young coach from Indonesia and I am very happy that UWW offered this chance to further enhance my knowledge of wrestling in both coaching and refereeing," Purnama SURYA, a coach from Indoesia, said. "I attended both training courses, and had great experience learning from renowned international experts in the field. A big thank you to UWW."

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.