#development

UWW educational activities prior to the Southeast Asian Games

By United World Wrestling Press

HANOI, Vietnam (May 11) -- With the support of the Olympic Solidarity and the Vietnam National Olympic Committee, technical courses for coaches and referees were organized by United World Wrestling for the Southeast Asian countries prior to the South East Asian Games from May 7 to 14 in Hanoi, Vietnam.

A total of 55 coaches and referees from Cambodia, Indonesia, Singapore, Thailand and Vietnam attended the training. Out of the 30 referees that attended the training course, 18 referees training will officiate at the SEA Games and obtain international refereeing licenses.

An anti-doping workshop was also delivered to the participating coaches by the Vietnam Anti-Doping & Sports Medicine Center on May 10. General anti-doping rules, rights & responsibilities of athletes & coaches, testing procedures, Therapeutic Use Exemptions and clean sports values and ethics were included in this workshop.

DopingThe Vietnam Anti-Doping & Sports Medicine Center present their course on anti-doping rules and ethics to 25 coaches.

"This is a great start for Southeast Asian countries after such a long time of no activity and sporting opportunities in the last two years," Deqa NIAMKEY, UWW Development Director, said. "The SEA Games allowed our smaller national federations to make a strong appearance on the international stage, and the training courses UWW organized prior to the Games help ensure that the wrestling competitions are conducted in a safe and fair manner.

"UWW thrives to provide the best possible training and education opportunities for the development of coaches and referees worldwide."

As part of its commitment to drive global wrestling development and further strengthen and enhance the communication with member federations, UWW has announced a new Regional Development Program to help support wrestling development activities across regions at beginning of the year.

This program contributes to a coherent development strategy and offers hands-on local support and assistance to benefit wrestling growth in countries that are relatively less developed in the sport of wrestling.

Through this flagship development program, UWW is continuing to provide tailored support to its member federations and making a real and lasting impact in driving the development of wrestling around the world.

The training courses prior to the SEA Games set another important milestone for UWW and marked a start of a series of wrestling development programs and projects in the region. Positive feedback was received from the participating nations, and many countries have already expressed their interest in hosting the 2023 UWW Southeast Asia Development Program.

"The training courses for coaches and referees are extremely important and beneficial for the development of wrestling in Vietnam and the whole Southeast Asia region," Manh Van TRAN, the Secretary-General of the Vietnam Olympic Committee, said.

"We have supported a coaching course via Olympic Solidarity back in 2017, and we hope to continue our successful collocation with UWW to grow wrestling in Vietnam," he said.

Lee Jiwoo_Ref course_VIE

"I’m a young coach from Indonesia and I am very happy that UWW offered this chance to further enhance my knowledge of wrestling in both coaching and refereeing," Purnama SURYA, a coach from Indoesia, said. "I attended both training courses, and had great experience learning from renowned international experts in the field. A big thank you to UWW."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.