United World Wrestling

UWW Five-Year Strategic Plan: Enhance Women's Wrestling, Transform Digitally

By Eric Olanowski

CORSIER-SUR-VEVEY, Switzerland (November 10) -- As United World Wrestling moves into another Olympic cycle after completing a successful Tokyo Olympics, it is keen on taking the next big step.

At the bi-annual Congress, held on the eve of the U23 World Championships in Belgrade, Serbia, UWW revealed its extensive five-year plan to enhance the sport. It has identified five key areas of focus over the next five years.

The areas identified following a comprehensive outreach program are women's wrestling, digital transformation, youth engagement, associated styles and the image of wrestling.

The five areas will be the priority at every competition through 2022-'26. The organization will implement a system to track the progress. United World Wrestling will provide national federations with roadmaps and resources that aim to help move forward together.

UWW CongressUWW Congress was held in Belgrade, Serbia. (Photo: UWW / Kadir Caliskan)

Enhance and Empower Women's Wrestling

In line with the International Olympic Committee's focus on gender equality, UWW aims to create an optimal inclusive environment to achieve gender equality. Women's wrestling and its growth are a significant part of that program.

With the objective to communicate the potential of women's wrestling and create inclusivity at the sporting and organizational level, UWW will analyze the areas that can boost women's wrestling growth.

UWW's top priority before Paris Olympics is to identify the blockers in the growth of women's wrestling and the potential drivers that can provide that boost. It also plans to share inspiring case studies and launch women's achievement awards.

On the sporting front, the technical committee will review and adapt training methods and techniques, develop more female coaches, analyze rules for WW and review event presentation and delivery for all women competitions.

UWW TechUWW is keen on a digital-first approach. (Photo: UWW / Kadir Caliskan)

Embrace and Foster Digital Transformation

With a digital-first approach, UWW has achieved a pathbreaking system aiming to transform the sport and organization using digital tools.

Moving forward, it will create a roadmap by analyzing the current landscape and identifying the challenges that may arise, given the complex nature of the sport.

The inclusion of all stakeholders is essential to achieve a digital transformation with national federations, commissions, and even wrestlers. Therefore, UWW will build a universal understanding of the digital-first approach.

An internal team will be formed, where they'll be responsible for setting goals and preparing the stakeholders. They will also be responsible for reinforcing the technology adaptation at all levels.

It will be a huge step in fostering a digital culture, and with the support of national federations, training will be provided. By monitoring the trends, UWW can analyze the areas in which more work is needed.

UWW is also in the works to create a digital transformation dashboard to measure the global status and progress it makes with these changes.

More than medals

Elevate and Inspire Youth Engagement

As the future of the sport lies in the hands of youth, UWW has made it a priority to reach out and engage youth for the future of our sport. The objectives outlined by UWW are to develop entry pathways for youth, connect and enhance youth competitions.

For that, UWW will encourage more schools to have wrestling programs, inspire more girls to wrestle, and even prepare programs between countries. It also aims to connect via demonstrating shared values, promoting youth wrestling stories and creating youth awards.

UWW will analyze industry best practices, test new event activation ideas at competitions of all styles and age categories, and evaluate the impact to enhance youth competitions.

GrapplingGrappling is one of UWW's most important Associated Styles. (Photo: UWW / Max Rose-Fyne)

Support and Connect Associated Styles

Given the history of the sport, UWW embraces many different wrestling styles and aims to grow all styles under one umbrella.

For the best results in associated styles, UWW will clarify the objectives by capturing the current landscape of the different styles around the world and gathering input on the priorities and objectives.

It also aims to establish better connections by creating a global UWW Summit for all styles and fostering knowledge and best practices. Connecting all styles remains a priority for the organization, and it will keep testing new approaches for that.

UWW will review the competition system and increase cross-promotion by facilitating education about different styles to create synergy and a win-win situation for every style.

 

Revamp and Reinforce Image of Wrestling

UWW has done it before and now it is time to take it to the next level. In a need to be better at showcasing the strengths of both wrestling and UWW, it will showcase the unique and attractive image of wrestling to audiences worldwide.

At the first step, UWW will clarify the image gap and revamp it. The organization then plans to reinforce and multiply the message about the sport and how it's run.

It is undoubtedly a process, but to determine how it wants to be looked at, UWW will analyze how it is seen in the current scenario. Clarifying the image gap will also need to the gap internally and externally.

By identifying the intangible strength of wrestling, UWW aims to produce new and attractive material and have new activities to showcase its image.

A huge part in promotion is played by the national federations, and UWW will support them and seek to develop new partnerships to amplify the new image. It will also create awards to share positive stories.

While UWW will not lag in these initiatives, only a united effort will be needed to support and activate activities at the regional and national levels. It has invited all national federations to send regular feedback and even share ideas to make wrestling a better sport.

Trailblazer Epp Mae retires as Estonia's top wrestler

By Vinay Siwach

ESTONIA (January 28) -- European champion and two-time World Championships medalist Epp MAE (EST) announced her retirement earlier in January at an emotional press conference in Tallinn. She left her shoes on the mat, symbolizing retirement from wrestling.

The 32-year-old is Estonia's most successful wrestler in Women's Wrestling, winning gold at the European Championships in 2021 and silver medals in the 2017 and 2022 editions. She also has a bronze medal from 2019.

At the World Championships, Mae became the first Estonian wrestler to win a medal, enter the final, and even have two medals. She won silver in the 76kg in 2021, plus three bronze medals in 2015, 2019, and 2022.

"The day I announced my retirement was very emotional and hard because something so big in your life came to an end," Mae told UWW. "I knew that I was about to retire because I was expecting a baby. But it was difficult to stand in front of the people and say that this part of my life has ended, so announcing was harder than deciding it inside myself."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Epp Mäe (@eppmae)

Mae is a two-time Olympian for Estonia. She made her Olympic debut at the 2016 Rio Games and finished 13th. She improved to eighth at the 2020 Tokyo Games. For the 2024 Paris Olympics, Mae tried qualifying in the 76kg weight class but failed to achieve that. Her last international competition was the World Olympic Qualifier in May in Istanbul.

"To be honest, I did not expect my career to be this long, as it is," she said. "I did not have any role models in female wrestling in Estonia when I was growing up. So I had no idea whether it was possible to earn money or live from wrestling and how far it was possible to go from my country. I dedicated my life and my career to wrestling as much as I could. An athlete should know it's time to step down. It aligned for me with a wish to start a family."

Epp MAE (EST)An emotional Epp MAE (EST) announcing her retirement in a wrestling club in Tallinn on January 9. (Photo: ERR / Siim Lõvi)

Mae took up wrestling after her father, a former wrestler, pushed her into the sport. However, there were no partners to train with and Mae did not have any national competitions. She even trained in judo and sumo just to get training.

When Estonia did start a national championship in women's wrestling, Mae dominated, winning it 12 times in her career. For other sports, she is a four-time Estonian sumo champion, a four-time Estonian beach wrestling champion, and has also been an Estonian judo champion on one occasion.

"I have always laughed that the population of Estonia is 1.3 million and I am one in a million to choose to do something like this and be successful," she said. "Coming from a small nation, it is not easy to break through to the top. Most likely you don't have training partners at home. you have to travel a lot away from your country and get to train at a level that you need to succeed."

Epp MAE (EST)Epp MAE (EST), red, wrestling at the 2014 World Championships in Tashkent. (Photo: United World Wrestling / Martin Gabor)

Internationally, Mae made her debut in 2007 at the U17 European Championships, winning a bronze medal in the 70kg weight class. She began her senior career at the Yasar Dogu in 2011 and won a silver medal at 72kg at the age of 18.

In 2012, Mae clinched the U20 European Championships and remains the only Estonian wrestler to win gold at the continental event at any age group. A decade later, she reached the final of the World Championships at 76kg, marking another historic landmark in Estonian wrestling.

"As I said there was no one in front of me to lead the way, I am happy that I went through everything to get to places and results that I managed to and kind of make a path for all the girls from Estonia who will ever wish or have this doubt whether it is possible to get that far," she said. "I am happy that they have a path already in front of them. I wish that they would want to go bigger and further than I did. I will be more than excited and happy if someone did do that."

Epp MAE (EST)Epp MAE (EST) wrestling in the 2021 World Championships final at 76kg in Oslo. (Photo: United World Wrestling / Tony Rotundo)

Reflecting on her career two-decade-long career, Mae did share her disappointment of not winning a medal at the Olympics but was happy to have achieved what she has for Estonia.

"My father recently told a journalist that what I did [in wrestling] was against the odds because we did not have all the possibilities and facilities a bigger team would have," she said. "So I think I did good in my career by achieving the results that I did. Little sad that I did not win a medal at the Olympics. But I can leave wrestling knowing that I gave everything. There is never going to be any doubt that what if I could have done this or that."

Now off the mat, Mae will concentrate on her family and follow the sport from afar.

"I will keep following wrestling and the wrestling friends I have made during the years. I will keep following them," she said. "For Estonia wrestling, I wish all the girls in different age groups we have right now will be motivated just to go as far as possible and always try to achieve the best for you. I will try to help Estonian wrestling as I can and I hope they will not stop developing Estonian female wrestling."