United World Wrestling

UWW Five-Year Strategic Plan: Enhance Women's Wrestling, Transform Digitally

By Eric Olanowski

CORSIER-SUR-VEVEY, Switzerland (November 10) -- As United World Wrestling moves into another Olympic cycle after completing a successful Tokyo Olympics, it is keen on taking the next big step.

At the bi-annual Congress, held on the eve of the U23 World Championships in Belgrade, Serbia, UWW revealed its extensive five-year plan to enhance the sport. It has identified five key areas of focus over the next five years.

The areas identified following a comprehensive outreach program are women's wrestling, digital transformation, youth engagement, associated styles and the image of wrestling.

The five areas will be the priority at every competition through 2022-'26. The organization will implement a system to track the progress. United World Wrestling will provide national federations with roadmaps and resources that aim to help move forward together.

UWW CongressUWW Congress was held in Belgrade, Serbia. (Photo: UWW / Kadir Caliskan)

Enhance and Empower Women's Wrestling

In line with the International Olympic Committee's focus on gender equality, UWW aims to create an optimal inclusive environment to achieve gender equality. Women's wrestling and its growth are a significant part of that program.

With the objective to communicate the potential of women's wrestling and create inclusivity at the sporting and organizational level, UWW will analyze the areas that can boost women's wrestling growth.

UWW's top priority before Paris Olympics is to identify the blockers in the growth of women's wrestling and the potential drivers that can provide that boost. It also plans to share inspiring case studies and launch women's achievement awards.

On the sporting front, the technical committee will review and adapt training methods and techniques, develop more female coaches, analyze rules for WW and review event presentation and delivery for all women competitions.

UWW TechUWW is keen on a digital-first approach. (Photo: UWW / Kadir Caliskan)

Embrace and Foster Digital Transformation

With a digital-first approach, UWW has achieved a pathbreaking system aiming to transform the sport and organization using digital tools.

Moving forward, it will create a roadmap by analyzing the current landscape and identifying the challenges that may arise, given the complex nature of the sport.

The inclusion of all stakeholders is essential to achieve a digital transformation with national federations, commissions, and even wrestlers. Therefore, UWW will build a universal understanding of the digital-first approach.

An internal team will be formed, where they'll be responsible for setting goals and preparing the stakeholders. They will also be responsible for reinforcing the technology adaptation at all levels.

It will be a huge step in fostering a digital culture, and with the support of national federations, training will be provided. By monitoring the trends, UWW can analyze the areas in which more work is needed.

UWW is also in the works to create a digital transformation dashboard to measure the global status and progress it makes with these changes.

More than medals

Elevate and Inspire Youth Engagement

As the future of the sport lies in the hands of youth, UWW has made it a priority to reach out and engage youth for the future of our sport. The objectives outlined by UWW are to develop entry pathways for youth, connect and enhance youth competitions.

For that, UWW will encourage more schools to have wrestling programs, inspire more girls to wrestle, and even prepare programs between countries. It also aims to connect via demonstrating shared values, promoting youth wrestling stories and creating youth awards.

UWW will analyze industry best practices, test new event activation ideas at competitions of all styles and age categories, and evaluate the impact to enhance youth competitions.

GrapplingGrappling is one of UWW's most important Associated Styles. (Photo: UWW / Max Rose-Fyne)

Support and Connect Associated Styles

Given the history of the sport, UWW embraces many different wrestling styles and aims to grow all styles under one umbrella.

For the best results in associated styles, UWW will clarify the objectives by capturing the current landscape of the different styles around the world and gathering input on the priorities and objectives.

It also aims to establish better connections by creating a global UWW Summit for all styles and fostering knowledge and best practices. Connecting all styles remains a priority for the organization, and it will keep testing new approaches for that.

UWW will review the competition system and increase cross-promotion by facilitating education about different styles to create synergy and a win-win situation for every style.

 

Revamp and Reinforce Image of Wrestling

UWW has done it before and now it is time to take it to the next level. In a need to be better at showcasing the strengths of both wrestling and UWW, it will showcase the unique and attractive image of wrestling to audiences worldwide.

At the first step, UWW will clarify the image gap and revamp it. The organization then plans to reinforce and multiply the message about the sport and how it's run.

It is undoubtedly a process, but to determine how it wants to be looked at, UWW will analyze how it is seen in the current scenario. Clarifying the image gap will also need to the gap internally and externally.

By identifying the intangible strength of wrestling, UWW aims to produce new and attractive material and have new activities to showcase its image.

A huge part in promotion is played by the national federations, and UWW will support them and seek to develop new partnerships to amplify the new image. It will also create awards to share positive stories.

While UWW will not lag in these initiatives, only a united effort will be needed to support and activate activities at the regional and national levels. It has invited all national federations to send regular feedback and even share ideas to make wrestling a better sport.

Obituary

Japanese legend and Olympic champ Obara passes away aged 44

By Ken Marantz

TOKYO (July 19) — Legendary Japanese wrestler Hitomi OBARA, the 2012 London Olympic gold medalist at women's 48kg and an eight-time world champion, passed away on Friday, the Japanese media reported on Saturday. She was 44.

The Japan Self-Defense Force Physical Training School, where Obara was a women's coach, said it was withholding the cause of death "out of consideration for the privacy and emotions of the bereaved family," according to The Yomiuri Shimbun.

Obara, the mother of two elementary school-aged children, was a director in the Japan Wrestling Federation, and had just been appointed in June as a coach of the women's national team for the run-up to the 2028 Los Angeles Olympics along with fellow former Olympic champion Kaori ICHO.

Obara, who won six of her world titles at 51kg under her maiden name of SAKAMOTO, became a model case for the ups and downs of high-level sports and the ability to overcome grave disappointment. Her victory at the London Olympics, at age 31, came after being denied spots on Japan's team at both of the two previous Olympics by fellow legend Saori YOSHIDA.

Born in 1981 in the wrestling hotbed of Hachinohe, Aomori Prefecture, in northern Japan, Obara went on to attend Chukyo University (now Shigakkan), which she helped turn into a national powerhouse along with Yoshida and fellow Hachinohe native Icho.

"It's hard, it's hard, I can't keep from crying," former Shigakkan and national team coach Kazuhito SAKAE was quoted as telling the Japanese media. "She was a wrestling prodigy. At the least, she was a hard worker with a strong sense of responsibility. She was wrestling's heaven-sent child. I still can't believe it." 

Obara won back-to-back world 51kg titles in 1999 and 2000. A serious knee injury would keep her from returning to the world championships until 2005, from which she won four in a row.

In between, she attempted to make the Japanese's squad to the 2004 Athens Olympics, but that dream ended with a loss by fall to Yoshida in the 55kg final at the All-Japan Championships in December 2002. She would only compete once in 2003 before returning in earnest in 2004 and beginning her streak of world titles the following year.

But more disappointment came her way in the qualifying process for the 2008 Beijing Olympics. Again it was Yoshida who squashed her dreams, beating her 2-0 (2-0, 4-0) in the 2006 All-Japan final. After the match, Obara sat for hours sobbing in a corner of the warm-up room, a towel draped over her head.

Obara managed to rebound from the defeat to win a playoff for the 51kg spot at the 2007 World Championships, where she won gold No. 5. After adding No. 6 a year later with a run to the gold that included a victory over future Olympic champ Helen MAROULIS (USA), she decided to retire.

But despite all of her success, the lack of a Olympic gold -- or even an appearance, for that matter -- still left a sting that would not abate. That, and the decision of her younger sister Makiko to retire, led her to attempt the difficult path of cutting down to 48kg to make it to London.

Makiko was a world bronze medalist at 48kg in 2005 and 2008, but decided to end her career after placing eighth in 2009. Hitomi had never wanted to displace her sister from the national team, but now the door to 48kg was open.

Her biggest battle may have been with the scale. On the mat, she was as unbeatable as ever, storming to world golds in 2010 and 2011 -- now as Obara after getting married in 2010.

There was one slip-up along the way -- a semifinal loss to So Sim HYANG (PRK) at the 2010 Asian Games that ended her 70-match winning streak in international matches. But she regained her confidence with a decisive win at the All-Japan, and it was with a full head of steam that she headed to the London Olympics, which she had announced would be her swan song.

In London, Obara knocked off defending Olympic champion Carol HUYNH (CAN) in the semifinals before coming from behind in the final to defeat Mariya STADNIK (AZE) 2-1 (0-4, 1-0, 2-0) -- a replay of the gold-medal match at the 2011 worlds.

"If you keep doing what you love and never give up, you can achieve your dream," Obara told students at the junior high school she attended during a visit in January last year.

Upon retiring, Obara joined the staff at the Self-Defense Force Physical Training School, where she was also an officer. Among the members she coached were Haruna MURAYAMA OKUNO, Himeka TOKUHARA and Masako FURUICHI, who all made Japan's team to this year's World Championships.

In 2022, Obara was inducted into UWW's Hall of Fame along with Yoshida and Icho.