United World Wrestling

UWW Five-Year Strategic Plan: Enhance Women's Wrestling, Transform Digitally

By Eric Olanowski

CORSIER-SUR-VEVEY, Switzerland (November 10) -- As United World Wrestling moves into another Olympic cycle after completing a successful Tokyo Olympics, it is keen on taking the next big step.

At the bi-annual Congress, held on the eve of the U23 World Championships in Belgrade, Serbia, UWW revealed its extensive five-year plan to enhance the sport. It has identified five key areas of focus over the next five years.

The areas identified following a comprehensive outreach program are women's wrestling, digital transformation, youth engagement, associated styles and the image of wrestling.

The five areas will be the priority at every competition through 2022-'26. The organization will implement a system to track the progress. United World Wrestling will provide national federations with roadmaps and resources that aim to help move forward together.

UWW CongressUWW Congress was held in Belgrade, Serbia. (Photo: UWW / Kadir Caliskan)

Enhance and Empower Women's Wrestling

In line with the International Olympic Committee's focus on gender equality, UWW aims to create an optimal inclusive environment to achieve gender equality. Women's wrestling and its growth are a significant part of that program.

With the objective to communicate the potential of women's wrestling and create inclusivity at the sporting and organizational level, UWW will analyze the areas that can boost women's wrestling growth.

UWW's top priority before Paris Olympics is to identify the blockers in the growth of women's wrestling and the potential drivers that can provide that boost. It also plans to share inspiring case studies and launch women's achievement awards.

On the sporting front, the technical committee will review and adapt training methods and techniques, develop more female coaches, analyze rules for WW and review event presentation and delivery for all women competitions.

UWW TechUWW is keen on a digital-first approach. (Photo: UWW / Kadir Caliskan)

Embrace and Foster Digital Transformation

With a digital-first approach, UWW has achieved a pathbreaking system aiming to transform the sport and organization using digital tools.

Moving forward, it will create a roadmap by analyzing the current landscape and identifying the challenges that may arise, given the complex nature of the sport.

The inclusion of all stakeholders is essential to achieve a digital transformation with national federations, commissions, and even wrestlers. Therefore, UWW will build a universal understanding of the digital-first approach.

An internal team will be formed, where they'll be responsible for setting goals and preparing the stakeholders. They will also be responsible for reinforcing the technology adaptation at all levels.

It will be a huge step in fostering a digital culture, and with the support of national federations, training will be provided. By monitoring the trends, UWW can analyze the areas in which more work is needed.

UWW is also in the works to create a digital transformation dashboard to measure the global status and progress it makes with these changes.

More than medals

Elevate and Inspire Youth Engagement

As the future of the sport lies in the hands of youth, UWW has made it a priority to reach out and engage youth for the future of our sport. The objectives outlined by UWW are to develop entry pathways for youth, connect and enhance youth competitions.

For that, UWW will encourage more schools to have wrestling programs, inspire more girls to wrestle, and even prepare programs between countries. It also aims to connect via demonstrating shared values, promoting youth wrestling stories and creating youth awards.

UWW will analyze industry best practices, test new event activation ideas at competitions of all styles and age categories, and evaluate the impact to enhance youth competitions.

GrapplingGrappling is one of UWW's most important Associated Styles. (Photo: UWW / Max Rose-Fyne)

Support and Connect Associated Styles

Given the history of the sport, UWW embraces many different wrestling styles and aims to grow all styles under one umbrella.

For the best results in associated styles, UWW will clarify the objectives by capturing the current landscape of the different styles around the world and gathering input on the priorities and objectives.

It also aims to establish better connections by creating a global UWW Summit for all styles and fostering knowledge and best practices. Connecting all styles remains a priority for the organization, and it will keep testing new approaches for that.

UWW will review the competition system and increase cross-promotion by facilitating education about different styles to create synergy and a win-win situation for every style.

 

Revamp and Reinforce Image of Wrestling

UWW has done it before and now it is time to take it to the next level. In a need to be better at showcasing the strengths of both wrestling and UWW, it will showcase the unique and attractive image of wrestling to audiences worldwide.

At the first step, UWW will clarify the image gap and revamp it. The organization then plans to reinforce and multiply the message about the sport and how it's run.

It is undoubtedly a process, but to determine how it wants to be looked at, UWW will analyze how it is seen in the current scenario. Clarifying the image gap will also need to the gap internally and externally.

By identifying the intangible strength of wrestling, UWW aims to produce new and attractive material and have new activities to showcase its image.

A huge part in promotion is played by the national federations, and UWW will support them and seek to develop new partnerships to amplify the new image. It will also create awards to share positive stories.

While UWW will not lag in these initiatives, only a united effort will be needed to support and activate activities at the regional and national levels. It has invited all national federations to send regular feedback and even share ideas to make wrestling a better sport.

#WrestleUlaanbaatar, #OffTheMat

Purevdorj reignites Olympic quest with Ulaanbaatar Open gold

By Vinay Siwach

ULAANBAATAR, Mongolia (June 18) -- The last time Orkhon PUREVDORJ (MGL) wrestled in front of home crowd in Ulaanbaatar, she was one of the top wrestlers in the world at 62kg.

She was the 2017 world champion and a year before that, she had ended Kaori ICHO's (JPN) 13-year long unbeaten streak at the Ivan Yaryguin Grand Prix. Then in 2018, she won the Asian Championships in Bishkek and the Mongolian Open gold medal in Ulaanbaatar.

Few months later, she failed a dope test at the Asian Games, where she had won the gold medal in 62kg. Her rise turned into a fatal fall and Purevdorj was left to serve the four-year ban. During her long hiatus, Purevdorj focused on personal life.

“I was very sad but I decided to just live and raised my son. I kept myself busy with him,” Purevdorj says. “The most important thing is my mind. It's important to be strong.”

Purevdorj, who still remains Mongolia last world champion in wrestling, made her comeback in 2022 and was part of the Mongolian team to the World Cup. She won silver medal at the Asian Championships in 2023 and qualified for the Paris Olympics in 2024.

Seven years since the ban and now in the twilight of her wrestling career, Purevdorj is hoping to reignite the fire to wrestle. She took the first step by winning a gold medal at hte Ulaanbaatar Open. The 31-year-old won in 62kg in front of her family and local fans to once again stamp herself as the best wrestler in Mongolia and even Asia.

"I am wrestling for the second time [first time internationally] this year but it's hard," she says after her gold-medal bout against compatriot and rival Tserenchimed SUKHEE (MGL) who she defeated 11-2 to win the gold medal.

At the Buyant Ukhaa Sport Palace in Ulaanbaatar, Purevdorj is joined by her husband, son and even parents as they watch her wrestle live after a long time. It's not an ideal start for her as she gets hammered 10-0 by Alina KASABIEVA (UWW), a wrestler she has defeated multiple times in her career before.

That's not what Purevdorj or her family expected in the first bout itself. But she runs back to the warm-up hall and prepares for the second bout, this time against Asian champion MANISHA (IND). And Purevdorj looked in form against the Indian, winning via fall. [The 62kg bracket at the Ulaanbaatar Open was a round-robin bracket, hence giving Purevdorj the second chance].

The fall helps Purevdorj get five classification points and a place in the semifinal over Manisha. She will wrestle Ekaterina KOSHKINA (UWW) for a spot in the final. Her son, six years old, keeps cheering every time he sees his mother on the mat.

Koshkina takes Purevdorj to the limits scoring via counters. Still, Purevdorj led 9-7 at the break and both resumed their dynamic wrestling. Purevdorj managed to defend some of the attacks from Koshkina and ultimately won 15-11.

In a high-affair all-Mongolian final at 62kg, Purevdorj put on a defensive masterclass to beat Tserenchimed SUKHEE (MGL), 11-2, and capture the gold medal.

"I was able to win because I played calmly," she said after the final. "In the first match, I was not good mental state and was not ready. But next match I was better."

Purevdorj celebrated with a few photos with her family and coaches. She looked visibly tired after the four bouts and could use some rest days.

"As I said, it's hard. I am not sure about anything," said Purevdorj, who was wrestling a UWW tournament for the first time since the Paris Games.

Orkhon PUREVDORJ (MGL)Orkhon PUREVDORJ (MGL) celebrating after becoming a world champion in 2017. (Photo: United World Wrestling / Martin Gabor)

When she began wrestling 17 years ago in Ulaanbaatar after her cousins introduced her to the sport, Purevdorj did not think she will reach this level. So being a world champion makes her feel happy and she is proud that she choose this sport.

“I'm seventh child in my family and only I am a wrestler. My cousins were wrestlers but they stopped soon but I never stopped. I really loved it."

But she regrets not having an Olympic medal. She has been on that stage twice but fell short. In Rio 2016, she lost in the repechage while in Paris, she lost to her long-time rival Aisuluu TYNYBEKOVA (KGZ) in the bronze-medal bout.

Now, the only motivation to be at the 2028 Los Angeles is to get an Olympic medal which may complete her journey. A medal will make her the third Mongolian wrestler to win a medal in Women's Wresting.

“I'm not sure about wrestling till Los Angeles. But I'm just trying,” she said. “The last Olympics were so hard for me in my career. I'm trying again, and I've started this year. There are many wrestlers in 62kg who are better but I have to train more.”