#WrestleBelgrade

UWW Holds Congress, Outlines Five-Year Strategic Plan

Sunday, October 31, 2021 - 13:47 By United World Wrestling Press

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BELGRADE, Serbia (October 31) -- After a 12-month delay, the United World Wrestling held its congress Sunday, on the eve of the U23 World Championships in Belgrade, Serbia.

The congress was originally scheduled to be held in 2020 at the Junior World Championships in Tallin, Estonia but was postponed as the world battled the COVID-19 pandemic.

President of United World Wrestling Nenad LALOVIC addressed the gathering which had representation from 89 nations.

“We will continue to work together in key areas and a united effort will take us forward,” Lalovic said. “We have identified five areas where we will make a concerted and focused effort over the next five years.”

The congress discussed the improvement of the sport via youth engagement, women's wrestling, associated styles, the image of wrestling and digital transformation.

Vanjan UDOVICVICMinister of Youth and Sports of Serbia Vanja UDOVICVIC addressing the congress in Belgrade.

The Minister of Youth and Sports of Serbia Vanja UDOVICVIC was also present at the congress and said that it was an honor to be present at the congress.

“Wrestling is important and is far ahead in comparison to other sports,” Udovicvic said at the congress. “At the Olympics, wrestling showed that they can be an example in organizing, marketing and online media.

“Other federations are looking towards you how they can achieve such results."

The congress also held the election of the UWW president and the bureau members along with the strategic plan for the next five years.

Six bureau members were elected during the congress and the calendar for the year 2022 was also proposed.

Lalovic said that the sport has its origin back in history and we need to respect the origins of the sport and develop the associated styles.

Amendments to the constitution, approval of the affiliation of the two nations – Cape Verde and Kuwait – were approved. In addition, reports from the Referee's and Associated Styles Commission were also presented at the congress.

The congress emphasized that to continue on their goal to be self-reliant they need an overall growth with more sponsors, engagement and take wrestling to regional and local levels.

Details of the congress are available at uww.org.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.