#WrestleBelgrade

UWW hosts Congress before World Championships in Belgrade

Friday, September 9, 2022 - 11:15 By United World Wrestling Press

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BELGRADE, Serbia (September 9) -- The United World Wrestling hosted its ordinary Congress Friday, a day before the World Championships in Belgrade, Serbia.

UWW President and International Olympic Committee Executive Board member Nenad LALOVIC opened the Congress which was attended by 106 countries.

President of IOC Thomas BACH addressed the gathering with a message to remain united and work towards Olympic solidarity.

Lalovic, who has attended 11 executive board meetings in the last 12 months, echoed the same views during his opening remark.

Nenad LALOVICUWW President Nenad LALOVIC addressing the Congress in Belgrade. (Photo: UWW / Kadir Caliskan)

"We as sports lose in such [conflict] situation," Lalovic said. "Our family is not about politics but about wrestlers and fans. So we should remain united.

"Our athletes promote peace around the globe. We had problems in the past but we hope our medals will shine in the right way."

The attendees of the Congress also held one-minute silence to mourn the death of bureau member Lucio CANEVA and Francois CARRARD.

The Congress discussed the improvement of wrestling via youth engagement, women's wrestling, associated styles, the image of wrestling and digital transformation. The reports of all the different departments of UWW were also presented during the Congress.

The Congress also held the election for seven bureau members for a five-year term. A total of 122 votes were cast with the majority being 61 votes.

Out of the seven, four were re-elected which include Theodoros HAMAKOS, Karl-Martin DITTMANN, Rodika YAKSI, Namig ALIYEV. The three newly elected members were Daniel IGALI (NGR), Razvan PIRCALABU (ROU) and Zhang YE (CHN).

The Congress emphasized that to continue on their goal to be self-reliant they need overall growth with more sponsors, and engagement and take wrestling to regional and local levels.

Details of the Congress are available at uww.org.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.