#BeachWrestlingWorldSeries

UWW promotes clean-up, turtle preservation at beach wrestling

Monday, June 13, 2022 - 10:20 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (June 13) -- United World Wrestling hosted the first stop of the Beach Wrestling World Series in Sarigerme, Turkey last month. Apart from focusing on bringing beach wrestling to the mainstream, UWW implemented actions and activities to raise awareness about the environment while reducing its impact during major events since 2018.

For the first stop, UWW put three goals in focus in Turkey. It worked on donations and spreading a message to treat turtles, clean up the beach during and after the competition and help the region replant trees that were destroyed by the 2021 wildfires in Turkey.

The international body for wrestling signed the UNCCC framework and adopted the Sport Climate Action Plan in 2019.

"I think it's wonderful that during the world series, the community is paying attention to global issues," Nese GUNDOGAN, Turkey NOC Secretary-General, said.  “Cleaning the beach and planting trees is a great initiative that aligns well with the discipline”.

UWW's initiative to help save turtles was inspired by the people who were already working hard to preserve the animal by involving all stakeholders in the situation of Caretta caretta, the loggerhead sea turtles, and their eco-system.

The project is to bring officials for a tour of the sea and try to understand better how this Caretta is living there. A visit to the hospital where the turtles are treated and brought back to water is also undertaken.

Last year, Turkey faced massive wildfires including Sarigerme. The local community and authorities have already established a replantation program for the burnt forest. UWW began an initiative to raise awareness of climate change matters. The national teams and officials joined the 'replant trees day'.

 BeachA tree plantation drive was also conducted in Sarigerme. (Photo: United World Wrestling)

The Beach Clean initiative began in Sarigerme but will be replicated at all the stops of the world series in 2022. All delegations will take part in the initiative in collaboration with the local community.

At the first stop, reusable water bottles were given to the participants with the objective to stop the use of plastic bottles. The trend will continue at the remaining stops including the finals.

For beach wrestling action, please check out beachwrestling.org as the second stop is live from Sanxenxo, Spain on June18-19.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.