#BeachWrestlingWorldSeries

UWW promotes clean-up, turtle preservation at beach wrestling

Monday, June 13, 2022 - 10:20 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (June 13) -- United World Wrestling hosted the first stop of the Beach Wrestling World Series in Sarigerme, Turkey last month. Apart from focusing on bringing beach wrestling to the mainstream, UWW implemented actions and activities to raise awareness about the environment while reducing its impact during major events since 2018.

For the first stop, UWW put three goals in focus in Turkey. It worked on donations and spreading a message to treat turtles, clean up the beach during and after the competition and help the region replant trees that were destroyed by the 2021 wildfires in Turkey.

The international body for wrestling signed the UNCCC framework and adopted the Sport Climate Action Plan in 2019.

"I think it's wonderful that during the world series, the community is paying attention to global issues," Nese GUNDOGAN, Turkey NOC Secretary-General, said.  “Cleaning the beach and planting trees is a great initiative that aligns well with the discipline”.

UWW's initiative to help save turtles was inspired by the people who were already working hard to preserve the animal by involving all stakeholders in the situation of Caretta caretta, the loggerhead sea turtles, and their eco-system.

The project is to bring officials for a tour of the sea and try to understand better how this Caretta is living there. A visit to the hospital where the turtles are treated and brought back to water is also undertaken.

Last year, Turkey faced massive wildfires including Sarigerme. The local community and authorities have already established a replantation program for the burnt forest. UWW began an initiative to raise awareness of climate change matters. The national teams and officials joined the 'replant trees day'.

 BeachA tree plantation drive was also conducted in Sarigerme. (Photo: United World Wrestling)

The Beach Clean initiative began in Sarigerme but will be replicated at all the stops of the world series in 2022. All delegations will take part in the initiative in collaboration with the local community.

At the first stop, reusable water bottles were given to the participants with the objective to stop the use of plastic bottles. The trend will continue at the remaining stops including the finals.

For beach wrestling action, please check out beachwrestling.org as the second stop is live from Sanxenxo, Spain on June18-19.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.