#development

UWW renews WISH partnership, 6 coaches to be in high-performance program

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (May 31) -- Continuing its push for gender neutrality and to provide more opportunities for women to progress into leadership roles, United World Wrestling (UWW) has renewed its partnership with Olympic Solidarity for the Women in Sport High Performance Pathway, also known as the WISH Programme.

Six current and/or future coaches have been selected for the 21-month program, which has been developed in coordination with a team of specialists at the UK-based University of Hertfordshire. The program aims to help women coaches, who have the potential and ambition, to progress into high-performance coaching roles at national and international levels.

The WISH initiative took shape following a discussion between stakeholders on the ways to address the low percentage of women coaches at an elite level. At the Tokyo Olympics, for instance, even though 48 percent of the athletes were women, just 13 percent of the coaches were female. The program was thus launched to bridge this gap. 

Wrestling was among the six sports that were a part of the successful pilot program, which ran from 2019 to 2021.

In this edition, three-time world champion Martine DUGRENIER (CAN), former World Championship silver medalist Aline DA SILVA (BRA) and Australia’s Carissa HOLLAND are a part of the first group of 22 coaches from 20 NOCs and seven sports, who began their training in May. Olympic medalists Guzel MANYUROVA (KAZ), Marwa AMRI (TUN) and Happiness BURUTU (NGR) will be a part of the next batch that starts training in August.

The participants were chosen on the basis of extensive selection criteria set by the WISH management group. The guidelines include the requirement of the candidate to be recognized by the national and international federations as well as the NOC of being, or having the potential to be, a part of the national delegation to major international tournaments, having no history of anti-doping or other ethics violation, ability to commit to the whole program and having good written and spoken English (min IELTS 6.5).

The training module includes eight online leadership sessions, eight leadership mentor sessions, four sport-specific mentor sessions and a five-day residential session in the UK. The IF supports the coaches selected for the program with direct funding of US $3,500 in addition to sport-specific mentor fees and travel, accommodation and developmental costs.

The WISH program is being managed by a steering group of representatives from Olympic Solidarity, Association of Summer Olympic International Federations, Association of International Olympic Winter Sports Federations, International Federations and WISH management/University of Hertfordshire. 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.