#WrestleSantiago

WATCH LIVE: 2023 Pan-American Games, Day Three

Friday, November 3, 2023 - 12:52 By Eric Olanowski

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SANTIAGO, Chile (November 3) --- Paris Olympians Lucia YEPEZ (ECU) and Tatiana RENTERIA (COL) headline the entries for the five weights--WW 53kg, WW 62kg WW 76kg, GR 60kg and GR 77kg--that’ll take the mat on the third day of the Pan-American Games.

Yepez and Renteria are both on a quest to become their nation’s second-ever Pan-Am Games gold medalists.

Yepez, who qualified for the Paris Olympic Games through her bronze-medal finish at the 2023 World Championships, is the unquestionable favorite to win gold at 53kg. This season, Yepez medaled in six consecutive events, including gold medals at the Pan-American Championships, the Egypt Ranking Series event and the Poland Open.

Yepez lucked out with her draw, as she is on the opposite side of the bracket as the three other 2023 Pan-American Championship medalists--Betzabeth ARGUELLO (VEN) and Karla ACOSTA (MEX).

Renteria, a 2023 world bronze medalist and Paris Olympic qualifier, is trying to become the first Colombian woman to win a Pan-Am Games gold medal since 2007. To erase that drought, Renteria must get past Kyle WELKER (USA), a two-time age-group world medalist, in the semifinals. If she gets past Welker, it’ll likely set up a Pan-Ams finals rematch with reigning champion Milaimy MARÍN (CUB).

The final women’s wrestling weight we’ll see on Friday is 62kg.

Without reigning Pan-American champion Karla GODINEZ (CAN), two-time world runner-up Kayla MIRACLE (USA) becomes the targeted favorite. Miracle’s biggest test will come in the semifinals, where she’ll face the winner of 2023 Pan-American finalist Nathaly GRIMAN (VEN) and ten-time Pan-American medalist Lais NUNES (BRA)

On the Greco-Roman side of the competition, fans will see 60kg and 77kg on Friday.

In the 60kg brackets, Pan-Am silver medalist Jeremy PERALTA (ECU) sits comfortably on the top side, opposite Raiber RODRIGUEZ (VEN) and Kevin DE ARMAS (CUB), who were both Pan-American bronze medalists this season.

The biggest storyline to follow at 77kg is the quarterfinal meeting between Kamal BEY (USA) and Yosvanys PEÑA FLORES (CUB). The last time these two met, Bey defeated Pena to win Pan-Am gold.

Wuileixis RIVAS (VEN) and Jair CUERO (COL), who were bronze medalists at this year’s Pan-American Championships, sit on the bottom side of the bracket and could meet in the semifinals if they remain unbeaten.

Everything you need to know:
- Watch Friday’s action: Women’s wrestling 53kg, 62kg and 76kg // Greco-Roman: 60kg and 77kg
- 2023 Pan-American Games brackets
- Upcoming bout order

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.