Weekly FIVE!

Weekly FIVE! July 16, 2018

Monday, July 16, 2018 - 15:21 By Eric Olanowski

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Discussing Olympic champ Wiebe defeating three-time world champ Gray and Mattsson's return. Also taking a look at Fix making his third Junior World team and much more! 

1. Olympic Champ Wiebe Defeats Three-time World Champ Gray 
Erica WIEBE (CAN), the 2016 Olympic champion defeated three-time world champion Adeline GRAY (USA), 6-5, seizing the 76kg Spanish Grand Prix title. 

Though these two were in the same bracket at the first Ranking Series event of the year, the Klippan Lady Open, they did not meet as Wiebe was “knocked off” by reigning world champion Yasemin ADAR (TUR) in the opening round. Gray went on to claim the gold medal, defeating Adar, 9-6. 

Assuming 2018 European champion Adar makes Turkey’s world squad, with its combined five world and Olympic titles from Adar, Gray, and Wiebe, 76kg may be the deepest weight class of the tournament. 

Spanish Grand Prix Results

Sofia MATTSSON (SWE), Olympic bronze medalist made her return last weekend and claimed the Spanish Grand Prix title. (Photo by Gabor Martin) 

2. Mattsson Makes Return, Wins Spanish Grand Prix 
Sofia MATTSSON (SWE), who gave birth in November made her international return after an 18-month layoff, winning the 55kg Spanish Grand Prix gold medal. 

“The toughest part (about the layoff) has been the struggle to adjust my life to new routines and realize that my life has changed forever….But, I can still be an elite wrestler, I just need to do it in a different way.” 

Since grabbing the bronze medal at the Rio Olympic Games, Mattsson's only competition was the 2017 Indian Pro League. The seven-time world and Olympic medalist made her return this weekend and capped off her gold medal run by beating Marina SEDNEVA (KAZ), grabbing her first gold medal since the 2016 European Championships. 

“Of course I was nervous stepping out on the mat. Normally when I compete, I expect a lot from myself. But this week, I went here without any expectations and was just happy to be back on the mat to get a couple of matches. With these thoughts in my head, I think it gave me a very relaxed and positive mindset which worked out in a very good way!” 

3. Reigning World Champion Fix makes Third Consecutive World Team 
Daton FIX (USA), the reigning junior world champion stormed through Brandon COURTNEY (USA) in two straight matches of the special wrestle-off to lock up his third consecutive Junior World team spot.

Fix, the two-time junior world medalist is coming off a Final X second-place finish after losing to 2017 world runner-up, Thomas GILMAN (USA). USA Wrestling said Fix was awarded a special wrestle-off  “Because Fix is a returning World Team member, placed top-three at the Senior U.S. Open and earned a spot in Final X, he was afforded the opportunity for a delayed wrestle-off for the world team spot.” 

4. India Set to Host Asian Junior Championships July 17-22 
The I.G. Sports Complex in New Delhi, India is set to host the 2018 Junior Asian Championships starting on July 17. 

This is the second junior continental championship (Junior African Championships) but is the first of three that will take place over the next month. 

The Junior European Championships begin July 30 and will be followed by the Junior Pan-American Championships which take place August 17-19.

FULL SCHEDULE

Turkey's Olympic champion, Taha AKGUL (TUR). (Photo by Max Rose-Fyne) 

5. Yasar Dogu, the Third Freestyle Ranking Series Event Begins Next Weekend 
Istanbul, Turkey is set to host the 46th Annual Yasar Dogu International on July 27-29. 

On June 8, United World Wrestling announced that the tournament has been named a Ranking Series event in men’s freestyle wrestling after the South African Open was canceled due to a lack of early sign-ups. 

Weekly FIVE! In Social Media 

1. ? ? ? ? ?

2. It takes SIX full minutes. #kaspeuro2018

3. Lots of great training and fun at the 2018 More Than Medals training camp here in Zagreb, Croatia ??.
#unitedworldwrestling #wrestling#trainingcamp #fitness #uww

4. Inside look at Team Iran ?? training! Notice anything about the colors of the five circles around the mats? نگاهی به کمپ تمرینی ایران. به رنگ پنج دایره تشکهای کشتی دقت کرده اید؟

5. We’re 98 days out from the #Budapest2018 World Championships. We highlight today with this memorable throw from reigning 98kg world champion, Artur ALEKSANYAN ??.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.