Weekly FIVE!

Weekly FIVE! June 25, 2018

By Eric Olanowski

Reviewing results from the China Open, Hungarian Grand Prix, and Final X. Also looking at the best-of-three match between Susaki and Irie, along with the relocation of Russian Nationals to Moscow. 

1. China Boasts Depth, Wins Four China Open Titles  
China boasted their depth last weekend in Taiyuan, China, winning four championships and fifteen overall medals at United World Wrestling's third women's wrestling Ranking Series event of the year, the China Open. 

The most impressive Chinese performance came at 57kg where RONG Ningning thumped the competition for the third time this year, winning her third gold medal in as many competitions. This time, it was down 2kg from her Ivan Yaryin and Asian Championship weight of 59kg. 

After the competition, Rong said “The 2kg difference was not hard to make. It was just a few extra runs. But, I felt light, and this is going to be my weight moving forward to the Asian Games and the World Championships.” 

FULL CHINA OPEN RESULTS

J'den Cox, 2016 Olympic bronze medalist (Photo by Tony Rotundo) 

2. USA’s World Championship Team Set 
The third installment of the United States’ world team selection process, Final X competed in Bethlehem, Pennsylvania with the final three freestyle spots being claimed by 2017 world bronze medalists J’den COX and Nick GWIAZDOWSKI (USA) along with first-time world team member, Nashon GARRETT (USA).

Also of note, three-time world and Olympic champion Helen MAROULIS (USA) withdrew from Final X due to an unspecified injury and has been granted a wrestle-off for a time to be later determined. 

USA’s World Team Line-up 
57kg – Thoman GILMAN (USA) 
61kg – Nashon GARRETT (USA)
65KG – Logan STIEBER (USA)
70kg – James GREEN (USA)
74kg – Jordan BURROUGHS (USA)
79kg – Kyle DAKE (USA)
86kg – David TAYLOR (USA)
92kg – J’den COX (USA)
97kg – Kyle SNYDER (USA)
125kg – Nick GWIAZDOWSKI (USA)

FINAL X – Bethlehem Results

3. Hungarian Grand Prix Wraps up in Gyor 
United World Wrestling’s third Greco-Roman Ranking Series event of the year, the Hungarian Grand Prix wrapped up in Gyor, Hungary, and four different nations had wrestlers claim gold medals. 

Kazakhstan was the front-runner, winning four gold medals, while the host nation finished with three champions. Iran’s duo of Mohsen HAJI POUR (IRI) and Yousef GHADERIAN (IRI) each claimed gold medals, with the tenth and final gold medal going to Kyrgyzstan’s Kanybek ZHOLCHUBEKOV.

FULL HUNGARIAN OPEN RESULTS 

 2017 world champion, Yui SUSAKI (JPN). (Photo by Tony Rotundo) 

4. Susaki and Irie Wrestle-off Set for July 7
Defending world champion Yui SUSAKI (JPN) and Yuki IRIE’s (JPN) world team spot match-up has been set for July 7. Japan's playoff process for the 2018 World Championships is between the Emperor's Cup and Meiji Cup champions, which happens to be Susaki and Irie at 50kg. 

Irie, Japan's Asian Championship representative defeated Susaki in December by technical fall in the Emperor’s Cup semifinals, but Susaki claimed revenge and returned the favor by flattening Irie at the Meiji Cup two weeks ago, evening "the series" at one apiece. 

Though Irie, the winner of the Emperor’s Cup will represent Japan at the 2018 Asian Games, the winner of the third match-up since December will seal their spot on Japan's world championship team.  
Three-time world and Olympic champion, Abdulrashid SADULAEV  (RUS). (Photo by Martin Gabor) 

5. Russian Nationals Relocated to Moscow 
The Russian National Championships were set to take place in Sochi, Russia, but have since been moved to Moscow, Russia. 

The extremely expensive hotel and venue prices for August on the Black Sea in the tourist city of Sochi, the host site for the 2014 Winter Olympic Games have forced the Russian Federation to relocate their National Championships. 

Moscow has since stepped up and will now host the Russian Nationals on August 1-5. 

Weekly FIVE! In Social Media 

1. Big Move Monday!

2. Selection of photos from the final day of the #2018chinaopen #womenswrestling #unitedworldwrestling#wrestling

3. Happy #OlympicDay!!

4. #TheWinnersWalk // ?? ☺ - #uww #unitedworldwrestling #wrestling#womenswrestling

5. Shot from this morning’s session at the 2018 China Open #womenswrestling #chinaopen2018#unitedworldwrestling

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.