WomenLeadSports

Women Lead Sports Master Program Graduates 40

Tuesday, January 25, 2022 - 12:39 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (January 24) -- Last week, Women Lead Sports Master Program celebrated the graduation of the new generation of women leaders within the wrestling world.

World-renowned expert Gabriela Mueller spearheaded the course with over 40 participants -- 95% women – from all five continents.

The objectives of the Women Lead Sports Master Program were to empower participants to shape the future of wrestling as a global sport, increase a diverse talent pool in leadership within UWW at all levels, and to learn effective leadership strategies, techniques, and applicable tactics that work today.

“Despite the challenges related to COVID, we managed to organize another successful virtual leadership programme to advance the gender equality topic in our sport. As part of the strategic plan 2022-2026, we hope to see more women and men of the future generations in leadership positions,” said Deqa Niamkey, UWW’s Development Director.

Participants learned valuable communication tactics that’ll assist them in negotiations and persuasions through the course’s interactive breakout sessions and discussions. They also learned how to build their personal power and influence and how to use them when persuading voters and key decision-makers.

“United World Wrestling and Deqa Niamkey, with her Leadership, once again models what leaders do: empower new leaders who empower more leaders.” She continued, saying, “to the team, to every participant who is now proudly displayed as a graduate of the program and amplifying their impact under," said the award-winning trainer and coach, Mueller.

Women Lead Sports Master Program Topics:
- Personal Power and Influence
- Stakeholder management and use of skills navigating politics
- Self-awareness of personal leadership style, areas of development and strengths
- Communication and Persuasion skills
- Negotiation skills
- Networking, sponsoring, mentoring, and lobbying skills
- Self-confidence, courage and assertiveness
- Sport Electoral year and best practices
- Leading in male-dominated environments with success and authenticity.

Women Lead Sports Master Program Graduates: https://www.womenleadsports.com/sports/wrestling-freestyle?fbclid=IwAR3p2Q5KsmYVwA54ILYv5F8Mb-ww7hnBahua72Nf7KZOCCWubaF_oE6BaGg

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.