#WrestleBelgrade

#WrestleBelgrade Weight-to-Watch: Freestyle 70kg

Friday, October 29, 2021 - 07:43 By Vinay Siwach

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BELGRADE, Serbia (October 28) -- Vazgen TEVANYAN (ARM) is returning to the Belexpocentar in Belgrade, Serbia. It was here that he made heads roll with a title-winning performance at the Individual World Cup in December last year.

Now, he is seeking a U23 world title.

Entered in the 70kg weight class that is full of wrestlers of equal pedigree, Tevanyan will take the mat next week, a month after participating in the Senior World Championships in Oslo at 65kg.

Not only the Armenian but a host of other stars are eyeing the gold medal. Oslo World Championships silver medalist at 70kg Ernazar AKMATALIEV (KGZ) is one of the favorites and so is 65kg '19 U23 world champion Turan BAYRAMOV (AZE).

All three were in Oslo, and in Tokyo before that, but only Akmataliev was able to win a medal as he reached the final of the 70kg against Magomedmurad GADZHIEV (POL). He lost a close bout 1-2 and had to be content with a silver medal.

Bayramov lost Gadzhiev after an impressive run to the semifinals but later lost the bronze medal bout as well against Zurabi IAKOBASHVILI (GEO). He returned empty-handed from the tournament, his fifth this year.

Other big names entered in the bracket are U23 Russian champion and Ali Aliev tournament winner Rezuan KAZHAROV (RWF), U23 European silver Nicolai GRAHMEZ (MDA) and former cadet world medalist Aliakbar FAZLIKHALILI (IRI).

Tevanyan will have fond memories of Belgrade. The World Cup made him a rising star at 65kg as he defeated world medalist Iszmail MUSZUKAJEV (HUN) 9-1 in the final. His run included victories over Haji ALI (BHN), Nikolai OKHLOPKOV (ROU) and Hor OHANNESIAN (UKR) in the semifinal.

He also has wins over three world champions -- Vladimer KHINCHEGASHVILI (GEO), Magomedmurad GADZHIEV (POL) and Haji ALIYEV (AZE) -- from the European Olympic Qualifiers.

Ernazar AKMATALIEVErnazar AKMATALIEV (KGZ) is a silver medalist from Oslo World Championships. (Photo: UWW / Kadir Caliskan)

But it won't be easy this time. Akmataliev was also part of the Individual World Cup but lost to Haji ALIYEV (AZE) in the quarterfinal. But since then, he has won the Asian Olympic Qualifiers, defeating Ilyas BEKBULATOV (UZB) and Amirmohammad YAZDANI (IRI) in the process. He later participated in the Tokyo Olympics but lost to Bajrang PUNIA (IND) in the first round. In Oslo, he became the first freestyle wrestler from his country to reach a senior world final.

The 23-year-old's antics of attacking constantly and countering when on the defensive saw him notch up wins from behind in Oslo and even at the Asian event. He also has some unfinished business after finishing fifth at the Budapest edition in 2019.

But one wrestler who can keep him quiet is Bayramov. A late replacement for the injured Khadzhimurad Gadzhiyev (AZE) in Azerbaijan's Tokyo Olympic lineup, Bayramov makes his opponents work hard for their points even from an advantageous position.

Turan BAYRAMOVTuran BAYRAMOV (AZE) is a U23 world champion at 65kg from 2019. (Photo: UWW / Kadir Caliskan)

Bayramov has a 13-5 record this season, but all five of his losses came against wrestlers who have World or European titles to their names. His losses came against Frank CHAMIZO (ITA), Magomedmurad GADZHIEV (POL), Zurabi IAKOBISHVILI (GEO), Keegan OTOOLE (USA) and Israil KASUMOV (RUS).

Russia's Kazharov may not have international experience but his performance at the Ali Aliev was one to watch as he defeated Azamat NURYKAU (BLR) in the final. Kazharov was trailing 3-2 and Nurykau held on to his own defense in the second period until the final 10 seconds.

Kazharov got a single-leg attack and Nurykau tried to throw the Russian over but it was Kazharov who scored four and won 6-3.

Grahmez only makes the field more interesting as he won the silver at '21 U23 Euros and can pull off an upset on the given day.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.