#WrestlePlovdiv

#WrestlePlovdiv Live Blog: U23 European Championships Day 3

Wednesday, March 9, 2022 - 08:16 By Vinay Siwach

Share this article

PLOVDIV, Bulgaria (March 9) -- It's day three at the U23 European Championships and some of the biggest names of women's wrestling will be in action in Plovdiv. World champion Irina RINGACI (MDA) and her fellow teammate and defending champion Anastasia NICHITA (MDA) will be on the mat. Moldova's rising star and junior Worlds silver medalist Maria LEORDA (MDA) also wrestles today. Keep an eye on U23 world champion Andreea ANA (ROU).

WATCH LIVE | MATCH ORDER

Olympic medalistsTen Olympic medalists are at #WrestlePlovdiv as Greco-Roman coaches. (Photo: UWW / Kadir Caliskan) 

1245: U23 world champion Andreea ANA (ROU) leads 5-0 against Nova BERGMAN (SWE) at the break at 55kg. A whizzer to get her four points to get going. Bergman did provide some challenge but Ana moves into the semifinal

1225: Anna SZEL (HUN) and Morena DE VITA (ITA) with a humdinger! The Hungarian was leading 6-4 with 20 seconds remaining and defended an attack with a split. But De Vita scored a takedown with 5 seconds remaining. Hungary challenged the call but lost.

1215: Earlier in the day, defending silver medalist Zeynep YETGIL (TUR) came up with a huge five-point throw before securing the pin over Laura STANELYTE (LTU) at 55kg

1210: Bernadett NAGY (HUN) with a first-period 11-0 win over Vanesa KALOYANOVA (BUL) at 76kg. She is looking for her first continental title.

1200: A series of gut and exposures from world champion Irina RINGACI (MDA) and she moves on to the quarterfinals at 68kg

1155: Ersel almost has a takedown but Szeker defends by keeping her opponent's hand in grip. Both are in the danger zone but the referee scores a stepout for Szeker. Germany challenges the call asking for a takedown. It is confirmed that Ersel actually stepped out before getting the takedown. 6-3 win for Szeker

1150: A tight first-round battle going on Mat B! Szimonetta SZEKER (HUN) leads Lisa ERSEL (GER) by a point. She was called passive early but scored a takedown before giving up one. Now, she has scored another to lead 4-3

1140: Defending champion Anastasia NICHITA (MDA) warms up with a victory via fall over Fatme SHABAN (BUL). She is coming from a gold medal-winning performance in Istanbul.

1100: After some great action in Greco-Roman, it's time for women's wrestling at the U23 European Championships in Plovdiv. Some big names are entered for the five weight classes that are in action.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.