#WrestleTokyo

#WrestleTokyo Olympic Games Preview: 87kg

Thursday, July 22, 2021 - 14:05 By Andrew Hipps

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TOKYO, Japan (July 22) – Zhan BELENIUK (UKR) will look to improve on the Olympic silver medal he won at the 2016 Rio Games. He won gold at the 2019 World Championships in Nur-Sultan, which was his second world title after claiming gold in 2015. The 30-year-old Beleniuk has five world medals and four European gold medals. Earlier this year, Beleniuk won gold at the Grand Prix of Zagreb before getting a bronze at the European Championships in April. He enters the Tokyo Olympics as the No.2 seed at 87kg.

The top seed at 87kg is Viktor LORINCZ (HUN), a three-time world medalist. He will be in search of his first world-level gold in Tokyo. Lorincz reached the finals of the 2019 World Championships before falling to Beleniuk, 2-1. Lorincz was leading the match with just over a minute remaining before Beleniuk scored the go-ahead point off passivity, which proved to be the difference in the match. Lorincz was named United World Wrestling's Greco-Roman Wrestler of the Year in 2019 after he won gold medals in three Rankings Series events, as well as a bronze at the European Games, silver at the World Championships and gold at the World Military Games. He placed fifth at the 2016 Olympics, losing in the bronze medal match.

Denis KUDLA (GER) is one of the top contenders in this weight category despite not being seeded. Kudla is a two-time world medalist (bronze in 2019, silver in 2017) and earned a bronze medalist at the 2016 Olympics in Rio. Kudla fell to Beleniuk in the bronze medal match at the 2021 European Championships.

Third-seeded Rustam ASSAKALOV (UZB) brings a strong resume to Tokyo. The 37-year-old  Uzbekistani has won two world medals, with his most recent one coming in 2019 when he claimed bronze in Nur-Sultan. His lone loss at the World Championship came to Lorincz on criteria in the semifinals. Assakalov reached the finals of the 2015 World Championships in Las Vegas before falling to Beleniuk. Assakalov, who is competing in his second Olympics, is a multiple-time Asian Games finalist, winning gold in 2014 and silver in 2018.

Daniel GREGORICH HECHAVARRIA (CUB), a silver medalist at the Pan Am Olympic Qualifier, earned the No.4 seed. He is a multiple-time U23 world medalist, winning silver in 2018 and bronze in 2019.

Lasha GOBADZE (GEO) could be in the mix for a medal. He was a 2019 world champion in a non-Olympic weight category (82kg) and also took bronze at the 2015 World Championships.

Kiryl MASKEVICH (BLR) has had a strong season. He won the Individual World Cup in December before earning a silver medal at the European Championships, where he defeated Lorincz by technical superiority in the opening round.

Three-time European champion Zurabi DATUNASHVILI (SRB) will be competing in his third Olympics after qualifying by reaching the finals of the Last Chance Olympic Qualifier. Datunashvili had an impressive run to gold at this year's European Championships, earning victories over Beleniuk and Kudla before topping Maskevich in the finals.

87kg 
No. 1Viktor LORINCZ (HUN)
No. 2 Zhan BELENIUK (UKR)
No. 3 Rustam ASSAKALOV (UZB)
No. 4 Daniel GREGORICH HECHAVARRIA (CUB)
Denis Maksymilian KUDLA (GER)
Kiryl MASKEVICH (BLR)
Atabek AZISBEKOV (KGZ)
Mohamed Moustafa Ahmed Abdall METWALLY (EGY)
Bachir SID AZARA (ALG)
John Walter STEFANOWICZ JR (USA)
Islam ABBASOV (AZE)
Lasha GOBADZE (GEO)
Nursultan TURSYNOV (KAZ)
Fei PENG (CHN)
Ivan HUKLEK (CRO)
Zurabi DATUNASHVILI (SRB)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.