Social Media

Wrestling Ranks Fourth on Social Media Among All International Federations

Monday, April 16, 2018 - 12:52 By Tim Foley

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CORSIER-SUR-VEVEY, Switzerland (April 16) – United World Wrestling ranked fourth on social media among 35 international federations, according to an analysis performed and released by RedTorch, a social media tracking platform.

The analysis reviewed all recognized IFs rated their performance on Instagram, Facebook, Twitter and YouTube based on a variety of factors.

Wrestling placed fourth overall, jumping seven places from the 2016 analysis. The federation, which only launched many of its accounts in 2013, also boasted the second-ranked Instagram account and the third-ranked Facebook page.

Growth rates among wrestling’s social media platforms was also notable  in 2017 with the sport’s Twitter audience increasing 46-percent and its YouTube viewership increasing 92-percent. Both increases were ranked third among all IFs.

YouTube growth was attributed to the popularity of the 2017 Wrestling World Championships in Paris, while Facebook increases were pegged to specialty documentary coverage like “Sacrifice,” a short film providing fans as inside look at the training conditions and personal lives of wrestlers in Cuba.

Wrestling’s media department was also honored last week with the “New Media Specialists of the Year Award” as presented by the National Wrestling Media Association (NWMA). In giving the award, the NWMA cited United World Wrestling’s short documentary features, match coverage and highlight clips from competitions around the world.

You can follow United World Wrestling online at the following accounts:

Facebook: www.facebook.com/unitedworldwrestling
Twitter: www.twitter.com/wrestling
Instagram: www.instagram.com/unitedworldwrestling
YouTube: www.youtube.com/unitedworldwrestling

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.