#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#UWWAwards

UWW History Makers of 2025: Kougioumtsidis, Reasco, Sultangali

Tuesday, December 23, 2025 - 12:29 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 22) -- United World Wrestling has announced the History Makers of the Year 2025. The performance of these three wrestlers transcended competition and produced a once-in-a-generation accomplishment.

Freestyle’s History Maker 2025: Georgios KOUGIOUMTSIDIS (GRE)

If there’s one nation that’s draped in sports tradition, it’s Greece, but surprisingly enough, the nation had never produced a male wrestling world champion.

Prior to 2025, wrestlers from Greece were 0-3 in gold-medal matches and had not reached a world finals since 1991. Then came 23-year-old Georgios KOUGIOUMTSIDIS who stunned the world by defeating Levi HAINES (USA) 3-2 in the 79kg final to become his nation’s first-ever world champion.

Up until Kougioumtsidis' victory, Georgios ATHANASSIADIS (GRE) lost both of his world finals matches and Iraklis DESKOULIDIS (GRE) lost the final in 1991. The lone Greek woman to ever step to the top of the medal podium at the World Championships was Sofia POUMPOURIDOU (GRE), who won the women's 51kg gold on home soil in 2002.

"I'm very lucky that I am Greek," Kougioumtsidis said. "So I feel like I made all Greeks proud. I am Greek and I love my country." He continued, saying, “I'm the first male [from Greece] who won a gold medal at the World Championships. It's my dream come true. I think this year is a good achievement. I achieved my goal."

Women’s Wrestling History Maker: Genesis REASCO (ECU)

Reasco made history by becoming Ecuador's first-ever world champion, which came two years following Lucia YEPEZ (ECU) silver-medal finish at the 2023 World Championships where she still become the Ecuador's first-ever world medalist.

Reasco reached the pinnacle of the sport with a 4-2 victory in the 76kg final over two-time world medalist Aiperi MEDET KYZY (KGZ), which came one match removed from knocking off Paris bronze medalist Milaimy MARIN (CUB) in the semifinals.

"I went in, gave my all, and it worked," Reasco said. "That’s how the gold medal was achieved, because honestly, I have a lot of respect for all my opponents. They gave everything out there on the mat, and they were really good matches -- both yesterday’s and today’s. Everything was very tough, very close."

Greco-Roman’s History Maker: Aidos SULTANGALI (KAZ)

Sultangali ended a 26-year Greco-Roman drought, giving Kazakhstan their first Greco world champion since 1999 with a very quick victory over Uzbek youngster Alisher GANIEV (UZB) in the 60kg finals at the World Championships.

Sultangali, who won two world bronze medals between 2018 and 2022, only needed 1:07 to cap off masterful first-period 9-0 win over Asian runner-up GANIEV (UZB).

"I didn’t plan to win the final match so easily and quickly," Sultangali said. "But it happened. Today is a historic day for our country because the last gold medal for Kazakhstan came in 1999, 26 years ago," said Sultangali, "I am happy that my country is happy."