#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

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Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#UWWAwards

UWW Comebacks of the Year 2025: Uguev, Maroulis, Amoyan

Friday, December 19, 2025 - 10:30 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 18) -- United World Wrestling’s 2025 Comeback Wrestlers of the Year are three wrestlers who refused to let their careers be defined by defeat and setbacks.

Freestyle Comeback Wrestler: Zaur UGUEV (UWW)

There was a time not too long ago where Uguev career trajectory was pointing him in the direction of becoming the greatest lightweight of this generation, but he hit a slump in 2023 and 2024, finishing fifth at the World Championships.

This year, the Tokyo 2020 Olympic gold medalist returned to top form. He went from an afterthought to one of the sport's most dominant wrestlers -- reclaiming world gold for a third time in his career and first time since the 2019 World Championships with a 11-2 win over Ahmad JAVAN (IRI) in the 61kg finals.

"This is a very joyful event in my life -- I am once again on the top of the podium," Uguev said. "I am very happy and grateful to my team, my coach, my sparring partners, our national team -- thanks to everyone who played a part in my victory."

Women’s Wrestling Comeback Wrestler: Helen MAROULIS (USA)

For most, 2021 seems like yesterday. But for Maroulis, it’s been a grueling four years of waiting and working to reclaim her spot a top the world ranks. Despite having to completely change her style of wrestling due to lack of conditioning that stemmed from an allergic reaction to antibiotics before the World Championships, Maroulis found a way to bolster her resume with a fourth world title -- adding to her career wins 2015, 2018, and 2021, not to mention her three Olympic medals.

She did so with three quick pins in Zagreb before inside tripping Il-Sim SON (PRK) in dramatic fashion, stealing the world title as the clock expired.

After the match, the 11-time world and Olympic medalist said, "I had to really, really dig deep for that and, I don't know, before the last exchange started, I just had to dig deep and find it. It was just some scramble flurry and just that it came out my way. I'm grateful."

Greco-Roman Comeback Wrestler: Malkhas AMOYAN (ARM)

Like Maroulis’ four-year battle to get back to the top, Amoyan found himself fighting an uphill battle to regain world gold since his last title-winning run in Oslo in 2021. But after moving up from 72kg to 77kg, he struggled. He fell one match short of his goal at the World Championships in 2022 and 2023, and again at the 2024 Paris Olympic Games where he settled for a bronze medal.

But 2025 was different as the 26-year-old put on arguably the greatest Greco-Roman performance of the Zagreb World Championships, capping off his run to a second world title with an unexpected 9-1 thumping of reigning Olympic gold medalist Nao KUSAKA (JPN).

"I became a world champion back in 2021 [at 72kg], but I really wanted to become world champion at 77kg. For two years, I struggled with injuries, and nothing was going as it should. Thankfully, at this World Championships I was prepared -- mentally, physically, and functionally -- and by God's grace I managed to triumph and become a two-time world champion."