#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

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Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#UWWAwards

UWW Top Ranked Wrestlers of 2025: Verbina, Komarov, Aoyagi

Wednesday, December 17, 2025 - 19:03 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (December 17) -- United World Wrestling has announced the three Best Ranked Wrestlers in 2025. The three wrestlers earned the most ranking points in the year 2025.

The most ranking points in the year 2025 were earned by world champion Aleksandr KOMAROV (SRB) in Greco-Roman as he scored 83,500 points. In Women's Wrestling, world silver medalist Ekaterina VERBINA (UWW) was the highest ranked wrestler as she earned 64,200 points.

In Freestyle, world champion Yoshinosuke AOYAGI (JPN) earned 76,900 points, the best among all wrestlers.

Verbina: Women's 55kg

Verbina may not have won the gold medal at the World Championships but she had a busy year, wrestling more often than others. That earned her more ranking points than many as she finished at the top of the rankings in Women's Wrestling.

Her first competition was the Zagreb Open Ranking Series in which she finished fifth for just 4,000 points. In the Muhamet Malo Ranking Series in Tirana, Albania where she finished with a bronze medal that earned her 5,2000 points. She added 10,000 points for her gold medal at the European Championships. Another gold, at the Budapest Ranking Series, added 8,000 points.

Verbina entered the World Championships with 27,200 points. She jumped ahead of many with 37,000 points for her silver medal at 55kg. Her total went up to 64,200 points, taking her past the likes of world champions Sakura ONISHI (JPN) and Miwa MORIKAWA (JPN). Both finished 1,200 points less than Verbina.

Komarov: Greco 87kg

Komarov began his season with the Zagreb Open Ranking Series and finished fifth, giving him 9,000 points. A similar result at the Muhamet Malo Ranking Series gave him 9,000 points.

A big boost came at the European Championships in which Komarov won a bronze medal at 87kg to earn 11,500 points. In June, another fifth place finish at the Budapest Ranking Series added 9,000 points to his name to take the total to 38,500 points before the World Championships.

In Zagreb at the Worlds, Komarov won the gold medal and earned a stunning 45,000 points to 83,500 points, the most among all wrestlers and 13,780 points more than second most -- Aytjan KHALMAKHANOV (UZB).

Aoyagi: Freestyle 70kg

World champion was the top ranked freestyle wrestler with 76,900 points, 9,600 points more than the second place wrestler.

His first competition was the Muhamet Malo Ranking Series in which he bagged the gold medal to earn 11,000 points. He then added a bronze medal at the Asian Championships and earned 9,500 points for the same.

The Budapest Ranking Series gold gave him another 11,000 points, taking his total to 31,500 points before the World Championships. He became a world champion in Zagreb and that gold medal was worth 45,000 points, sending his total to 76,500 points.

Tajmuraz SALKAZANOV (SVK), with 66,900 points, is the second-best wrestler, 9,600 points less than Aoyagi.