#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#UWWAwards

UWW Breakout Wrestlers of 2025: Hidlay, Farokhi, Onishi

Monday, December 15, 2025 - 12:24 By Eric Olanowski

Share this article

CORSIER-SUR-VEVEY, Switzerland (December 14) -- The 2025 Breakout Wrestlers of the Year were not the ones anyone circled heading into the season. They weren’t the favorites, or the ones analysts picked to walk away from the season as world medalists.

They were the outsiders, largely unproven and underestimated. But that all changed in a single season when they smashed expectations, catapulting themselves into world-wide stardom with world-title runs that nobody saw coming.

Freestyle Breakout Performer of the Year: Trent HIDLAY (USA)

Before 2025, Hidlay had never climbed to the top of a podium at an international event. His  2025 season even began with more doubt than promise, dropping his second match of the year to rising Azeri phenom Arsenii DZHIOEV (AZE) at the Zagreb Open. But that loss lit a fuse. From that moment on, the 26-year-old didn’t just improve -- he transformed.

Hidlay unleashed a stunning 13-match win streak and collected gold medals at the Pan-American Championships, the Budapest Ranking Series and the World Championships. Along the way, he knocked off giants -- Dauren KURUGLIEV (GRE), Miriani MAISURADZE (GEO), and Osman NURMAGOMEDOV (AZE), just to name a few.

Then came the finale: a world finals comeback for the ages. Down and all but finished, Hidlay stormed back to defeat Amanula GADZHIMAGOMEDOV (UWW). In one year, Hidlay didn’t just win -- he arrived.

Greco-Roman Breakout Performer of the Year: Gholemreza FAROKHI (IRI)

When opportunity knocked, Farokhi wasn’t just there to answer it, he was there to kick the door off its hinges. The 23-year-old stepped into Iran’s senior lineup for the first time in his career and tore through anyone in front of him -- whether it was at 82kg or 87kg.

Farokhi bulldozed his way to gold medals at the two World Championships he participated in. He racked up a perfect 17-0 record, including 11 technical superiority wins and six decisions, sweeping gold at the World Championships, U23 World Championships, the Islamic Solidarity Games, and the Zagreb Open Ranking Series.

Women’s Wrestling Breakout Performer of the Year: Sakura ONISHI (JPN)

At 19 years old, Onishi entered the senior circuit with massive goals but had zero experience and zero fear. In mere months, she became a problem no one had an answer for.

Onishi tore through the season with a flawless 15-0 record, capturing titles at the Senior and U20 World Championships, the Asian Championships, and the Muhamet Malo Ranking Series. Her dominance wasn’t subtle -- it was exactly what you’d expect from a Japanese women’s wrestler -- 11 tech falls, three pins, and a decision, outscoring opponents 158-17.