#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#UnitedWorldWrestling

Lalovic attends WADA Conference, completes development visits in Asia

Tuesday, December 9, 2025 - 12:45 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (December 8) -- United World Wrestling President Nenad LALOVIC, who serves on the WADA Executive Committee as an IOC representative, attended the 2025 WADA World Conference held from December 1 to 5 in Busan, Korea.

The conference brought together the global anti-doping community for high-level discussions on the World Anti-Doping Program, with a key focus on approving the 2027 World Anti-Doping Code and International Standards. The revision process, launched in September 2023, has allowed stakeholders to contribute to strengthening and modernizing the global anti-doping system.

Nenad LALOVIC

Development visits

President Lalovic also completed wrestling-related visits to China, Korea, and Kyrgyzstan, reinforcing UWW’s commitment to supporting National Federations and expanding the sport across the region.

In each country, Lalovic emphasized UWW’s ongoing efforts to deepen cooperation with National Federations, increase engagement, and grow wrestling at the elite and grassroots levels. He encouraged federations to integrate wrestling programs into schools, offering more opportunities for young athletes to enter the sport.

Nenad LALOVIC

A key area of discussion was UWW’s development strategy leading into the Los Angeles 2028 Olympic cycle, including updates on Olympic qualification, the Pro Series, and opportunities available to National Federations.

In China, meetings were held with Vice Minister of General Administration of Sport of China Lixin TONG and Vice President of National Olympic Committee of China Jinqiang ZHOU.

UWW also recently announced the addition of Raul TRUJILLO DIAZ, longtime coach of Olympic champion Mijain LOPEZ (CUB) and recipient of the 2025 IOC Coaches Lifetime Achievement Award, to support global development of Greco-Roman. Lalovic highlighted that such initiatives strengthen the sport and promote valuable exchanges of expertise among federations and coaches.

MoU

MoU signed in Kyrgyzstan

During the visit to Bishkek, Kyrgyzstan inaugurated a new wrestling arena and academy, marking a significant step forward in its cooperation with UWW.

A Memorandum of Understanding was also signed between UWW and Izabekov Wrestling Academy to expand development programs and training opportunities in the country.

Accompanied by UWW Asia President Mohammad Al-AWAMLEH and Secretary General Carlos ROY, Lalovic met with representatives of the Kyrgyzstan federation to discuss regional initiatives and long-term development plans.

On December 6, Lalovic was received by Sadyr JAPAROV, President of the Kyrgyz Republic, to whom he presented the UWW medal in recognition of his support for wrestling.