#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#UnitedWorldWrestling

Cuba’s Trujillo Diaz honored with IOC Coaches Lifetime Achievement Award

Tuesday, November 25, 2025 - 09:29 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 24) — Wrestling coach Raul TRUJILLO DIAZ (CUB) received the International Olympic Committee (IOC) Coaches Lifetime Achievement Award on Monday during a ceremony at the Olympic House in Lausanne, Switzerland.

The award was presented by IOC President Kirsty COVENTRY and Sergii BUBKA, Chair of the IOC Athletes’ Entourage Commission.

Trujillo Díaz has been one of the key figures in the inexorable rise of Cuba as one of the leading nations in Greco-Roman, with more than 52 years of coaching experience. He coached the Cuban and Portuguese national teams across five editions of the Olympic Games.

Cuba

“I am very honoured to receive this extraordinary recognition, Trujillo Diaz said. “I would like to thank the IOC, all the athletes I have coached over the past 50 years, the other wrestling coaches and people who worked tirelessly behind the scenes in the sport to which I have dedicated my life. All were my motivation and example. I also want to take the opportunity to thank United World Wrestling (UWW). And a big thank-you to someone very special who has always been with me – my family – for their great support.”

One of the legends he has trained is five-time Olympic champion Mijain LOPEZ (CUB), who at Paris 2024 became the first athlete in any sport to win five consecutive Olympic gold medals in the same event. Others who have been trained by Trujillo Diaz are Rio 2016 champion Ismael BORRERO (CUB) and Luis ORTA (CUB), the 60kg champion at Tokyo 2020.

As well as introducing training innovations that have helped lead his nation to success, Trujillo Díaz has published numerous research papers and articles on wrestling science and pedagogy. He has also worked widely for UWW across Latin America as an educator, bringing the breadth of his knowledge and experience to new generations of athletes and coaches.

Alongwith Truillo Diaz, volleyball coach Lang PING also received the IOC Coaches Lifetime Achievement Award.

"It's really special to be here with all of you and to celebrate our two coaches for their incredible commitment and their lifetime of work in serving their athletes to become the best athlete, but also the best humans that they can be," said IOC President Kirsty Coventry during the ceremony. "So many of us who compete in sport know and understand that the lessons that we learn in sport will guide us in our everyday life after and this is where the role of coaches is so important,” she added.