#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Islamic Solidarity Games 2025 Day 3 Highlights

Thursday, November 20, 2025 - 07:01 By Vinay Siwach

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RIYADH, Saudi Arabia (November 20) -- Freestyle and Women's Wrestling will be in action at the Islamic Solidarity Games 2025 on day three in Riyadh. Freestyle will be in 57kg and 65kg while women's will be in 62kg, 68kg and 76kg.

WATCH LIVE | LIVE MATCH ORDER | PHOTOS

13:15: Aiperi MEDET KYZY (KGZ) secures her spot in the 76kg final after a dominant technical superiority win over Elmira YASIN (TUR). She will face Damola OJO (NGR) for the gold after the NIgerian defeated Wilita PELAGIE (CMR) 10-0 in the other semifinal.

13:00: Ruzanna MAMMADOVA (AZE) beats world bronze medalist Nigina SABIROVA (UZB) 6-0 to enter the 62kg final. Mammadova will face Esther KOLAWALE (NGR) for the gold.

 

12:55: Islam BAZARGANOV (AZE) ends Sayed ZAZAI (AFG) dream run with a 10-0 victory in the 57kg semifinals. Bazarganov got the trap-arm gut and turned Zazai four times. Zazai will still have a chance to win a bronze medal

12:45: World silver medalist Aiperi MEDET KYZY (KGZ) gets a four-pointer in the second period to take a comfortable 7-0 lead against Elmira SYZYDYKOVA (KAZ) at 76kg. She scores a stepout and takedown to finish with a 10-0 win and enter the semifinal at 76kg,

12:35: Rahman AMOUZAD (IRI) has not trouble to see off Ali RAHIMZADE (AZE), 7-0 and enter the final at 65kg. A lot of stepouts in this match from Amouzad as he has done all day

12:30: Damola OJO (NGR) gets a good win over Samar HAMZA (EGY), 8-2, at 76kg. Hamza was returning to the mat after a long break and after becoming a mother. Ojo moves into the 76kg semifinals.

12:20: Sayed ZAZAI (AFG) is on a dream run here! He first took out Yusuf DEMIR (TUR) and now he beats African champion and Olympian Diamantino IUNA FAFE (GBS), 13-10, at 57kg to reach the semifinals. Incredible

12:05: Olympic silver medalist Meerim ZHUMANAZAROVA (KGZ) is cautioned for slamming Nigar MIRZAZADA (AZE) when she was trying to pin the Azerbaijan wrestler. But that is the only mistake she makes in the semifinal. Zhumanazarova reaches the final at 68kg.

11:55: Esther KOLAWALE (NGR) gets the lace going to beat Selvi ILYASOGLU (TUR) at 62kg, 10-0. Kolawale, a U23 world bronze medalist, is one of the favorites to win gold here.

11:50: Abdulmazhid KUDIEV (TJK) takes out Bilol SHARIP UULU (KGZ) at 65kg. Kudiev had a 3-0 lead, thanks to a takedown but Sharip Uulu got a takedown in the final 15 seconds and as he was trying to turn Kudiev, the Tajikistan wrestler went out of bounds and referee blew the whistle which cancelled his final turn. Kudiev scores a late takedown to win 6-2

11:33: Islam BAZARGANOV (AZE) with some good defense against Ali MOMENI (IRI) to win a hard-fought 57kg bout 4-2. Momeni gave up a stepout to transfer criteria 2-2 lead to Bazarganov and was then hit with a caution which made it 3-2. Momeni pushed Bazarganov out but in par terre in the final 10 seconds. Iran challenged for a stepout but lost it.

11:28: Nigar MIRZAZADA (AZE) was in some trouble after Desi SINTA (INA) threw her for five and then a exposure to lead 7-0. But Mirzazada scores two four pointers and survives to win 12-7 at 68kg.

11:15: Upset in 68kg! World silver medalist and U23 world champion Nesrin BAS (TUR) began was looking to cradle Irina KAZYULINA (KAZ) but the Kazakhstan wrestler moved her over her back and then held Bas on the mat to secure a shocking fall. Bas is dumbfounded!

11:10: Gulomjon ABDULLAEV (UZB) does not have the fight in him for six minutes this time. He drops his 57kg bout against Abdumalik KARACHOV (KGZ), 10-2, majorly because of the conditioning.

10:55: World champion Rahman AMOUZAD (IRI) keeps a strong underhook on Umidjon JALOLOV (UZB) who is unable to find an opening and drops the 65kg bout 4-0. Amouzad did not engage much but Jalolov was supremely passive as well.

10:35: World and Olympic bronze medalist Gulomjon ABDULLAEV (UZB) survives a late flurry from Aiaal BELOLYUBSKII (TJK) who scored two takedowns in the final minute but Abdullaev, who led 5-4, stops the gut wrench attempt and gets two points for exposure to win 7-4 at 57kg.

10:25: World champion Rahman AMOUZAD (IRI) with two four-pointers in his 11-0 victory over Najib HASSANI (AFG) at 65kg. Next up for him is world bronze medalist Umidjob JALOLOV (UZB), who also won silver at U23 World Championships.

10:22: Olympic silver medalist Meerim ZHUMANAZAROVA (KGZ) gets the fall over Halima AKTER (BAN) at 68kg. She is the favorite to win the gold medal here.

10:20: Abdulmazhid KUDIEV (TJK) has to battle hard against Farouk JELASSI (TUN) but eventually prevails 20-8 at 65kg. Jelassi managed to hit a couple of four-pointers to make a match out of it.

10:15: A 10-0 technical superiority for world bronze medalist Nigina SABIROVA (UZB) against Mouda HAMDOUN (EGY) at 62kg. Too many half attacks from the Egypt wrestler who got countered by Sabirova.

10:10: Quick finishes everywhere! Bilol SHARIP UULU (KGZ) opens the 57kg competition with a quick 10-0 win over Abdullah ASSAF (PLE). In the next bout, world bronze medalist Umidjon JALALOV (UZB) uses the lace to beat Muhammad ABDULLAH (PAK) 10-0 at 65kg.

10:05: Early news that Zelimkhan ABAKAROV (ALB) is not wrestling at the Games. He has given a walkover in his first bout.

10:00: The third day of Islamic Solidarity Games 2025 will see action in Freestyle 57kg and 65kg and women's 62kg, 68kg and 76kg.