#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

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Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Islamic Solidarity Games 2025 Day 1 Highlights

Tuesday, November 18, 2025 - 06:57 By Vinay Siwach

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RIYADH, Saudi Arabia (November 18) -- The Islamic Solidarity Games 2025 are the sixth edition of the Games and are being held in Riyadh. The first day of wrestling saw four Greco-Roman weight class -- 60kg, 67kg, 77kg and 87kg.

Olympic and world champion Saeid ESMAEILI (IRI) needed an insane comeback to beat Hasrat JAFAROV (AZE) in the 67kg final while Alisher GANIEV (UZB), Akzhol MAKHMUDOV (KGZ) and Gholamreza FAROKHI (IRI) won golds at 60kg, 77kg and 87kg with rather ease.

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12:35: Gholamreza FAROKHI (IRI) finds a way to score a takedown with a 30 seconds remaining and beat Asan ZHANYSHOV (KGZ), 7-6, in the 87kg semifinal. Zhanyshov was leading 6-5 at the break. Farokhi, struggling slightly with his conditioning, wrapped his arm around Zhanyshov's waist before slamming him on the mat for two points.

12:30: Hasrat JAFAROV (AZE) takes out Hassan ABDELREHIM (EGY) in the 67kg semifinals and sets up a mouth-watering final against Olympic champion Saeid ESMAEILI (IRI)

12:25: Akzhol MAKHMUDOV (KGZ) bounces back from 2-0 down to beat Shahin BADAGHIMOFRAD (QAT) 5-3 in the 87kg semifinal and reach final.

12:20: Olympic champion Saied ESMAEILI (IRI) lifts Aytjan KHALMAKHANOV (UZB) against gravity and completes the suplex for four points. He once again hits the four-pointers and wins his 67kg semifinal 9-0.

12:10: Alisher GANIEV (AZE) makes it to the final at 60kg after an 8-0 win over Ali AHMADI VAFA (IRI). Big four-pointer in that match from Ganiev. He will face Ekrem OZTURK (TUR) for the gold medal.

11:51: Former world U20 champion Islam YEVLOYEV (KAZ) starts off with a Sukhrob ABDULKHAEV (TJK) and moves into the semifinals at 87kg. Too easy for him.

11:50: World 82kg champion Gholamreza FAROKHISENJANI     (IRI), who moved up to 87kg and won U23 World Championships gold as well, begins with a 3-0 win over Islam ABBASOV (AZE) at 87kg in Riyadh

11:45: Olympic champion Saied ESMAEILI (IRI), placed directly in the quarterfinals, starts with a big 8-0 win over Aref MOHAMMADI (QAT) at 67kg. He is expected to face Hasrat JAFAROV (AZE) in the final, a rematch of the final at World Championships.

11:24: World 63kg champion Aytjan KHALMAKHANOV (UZB), who had move up to 67kg for the Games, beats Mustafa YILDIRIM (TUR), 5-2, and moves into the semifinals

11:10: Quarterfinal at 67kg between Hasrat JAFAROV (AZE) and Razzak BEISHEKEEV (KGZ). The first par terre advantage goes to Beishekeev who scores two points using a front headlock. Jafarov gets the par terre in second period and scores two turns and leads 5-3, which will be his winning score as well.

10:52: World bronze medalist Asan ZHANYSHOV (KGZ) hangs on for 1-1 Jalgasbay BERDIMURATOV (UZB) victory having got the first criteria.

10:45: Big match at 60kg as Nihat MAMMADLI (AZE) faces U23 world champion Alisher GANIEV (UZB). Ganiev with a over-under control and hits a throw for two points to lead 2-0. Mammadli tries to find some attacks going but fails to get Ganiev down. Ganiev goes into the break leading 2-0. Mammadli is put in par terre in the second period, giving Ganiev 3-0 lead. Mammadli goes down in the quarterfinals as Ganiev defends his 3-0 lead and wins at 60kg.

10:30: Olympic bronze medalist and world silver medalist Hasrat JAFAROV (AZE) gets going with a 9-0 victory over Ashraf ASLAM ZADA (AFG) at 67kg.

10:25: Amir ABDI (IRI) hits a front headlock throw for four and then a turn for two to win 8-0 against 72kg world champion Ulvi GANIZADE (AZE) in their 77kg bout. Just one minute and 35 seconds needed for him to win 9-0.

10:21: World champion and Olympic bronze medalist Akzhol MAKHMUDOV (KGZ), who has not wrestled in international competition since the Paris 2024, returns to mat in Riyadh. In his first bout at 77kg, he warms up with an 9-0 technical superiority over Sami SLAMA (TUN).

10:10: European champion Nihat MAMMADLI (AZE) gets the first par terre position and then scores the four gut-wrenches to win 9-0 against Latuf MADI (COM) in the first bout at 60kg.

10:00: Hello from Riyadh! The first day of wrestling at the Islamic Solidarity Games 2025 and there will four Greco-Roman weight classes in action.