#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#development

Libya hosts its first coach and referee course

Monday, November 17, 2025 - 08:37 By United World Wrestling Press

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TRIPOLI, Libya (November 17) -- Libya hosted its first ever education courses for coaches and referees from October 27 to November 3 in Tripoli, Libya.

The courses were conducted in conjunction with United World Wrestling, Olympic Solidarity, Libya NOC and the Libya Wrestling Federation. The coaching course was led by Ahmed KHEDHRI. The referee course was led by Kamel BOUAZIZ.

"This course was considered a success, as we were fortunate to have tutors Khedhri and Bouaziz," Khaled EZANKULI, Secretary General of Libyan Olympic Committee, said. "These courses are a step in the Libyan Wrestling Federation's programs and is part of the joint work with Olympic Solidarity, United World Wrestling and the Libyan Olympic Committee. We consider it a step forward in developing the skills of local coaches, raising their level, and relying on their actual abilities to achieve fair competition."

Libya

During the first half of the program, the technical course for coaches was conducted from October 17 to 31. The course was attended by 21 coaches who participated in Level 1 Course [Introduction to Coaching and Safety]. The following topics were covered throughout the course: discovery games, introducing a new technique, coaching skills, giving feedback, risk management, age and developmental stage characteristics.

The coaches actively practiced and developed their skills through practical evaluations. There was special emphasis placed learning new techniques and applying them in a realistic training environment.

"The coaches in the course showed lot of enthusiasm, cooperation, and exchange of experiences which was reflected in the participants’ active engagement and positive interaction throughout both the theoretical and practical sessions," Khedhri said. "This contributed to enhancing the overall learning outcomes and helped participants acquire new knowledge and skills in a professional yet friendly environment."

The Introduction to Refereeing Course was conducted from November 1 to 3. This course was led by Bouaziz and had 18 participants. The participants learned the foundations of what it takes to be a great referee.

The areas covered during the course included: safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout. 

"A good number of participants already had knowledge of wrestling," Bouaziz said. "They were very attentive to the explanations, which allowed me to pass on as much information as possible. The same was true for the theoretical part, where their participation and interest were remarkable."

The program was praised by the federation and the participants as well.

"I am very pleased with the success achieved by this course on both the technical and organizational levels. It represents an important step toward building a strong training foundation that will contribute to developing coaches and referees and raising the overall standard of wrestling in Libya," Nabil Abou CHAHMA, President of Libyan Wrestling Federation, said.