#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

U23 World Championships 2025 Day 4 Results & Highlights

Thursday, October 23, 2025 - 07:53 By Vinay Siwach

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NOVI SAD, Serbia (October 23) -- The day four of the U23 World Championships will be all Women's Wrestling in four weight classes -- 55kg, 57kg, 65kg and 68kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 3 RESULTS

The semifinals will begin at 17:00 hours local time

13:10: Aryna DZEMCHANKA MARTYNAVA (UWW) with a fall over Oleksandra KHOMENETS (UKR) at 57kg. She built an 8-0 lead in the first minute before securing the pin.

12:30: Akari FUJINAMIM (JPN) gets her second 10-0 technical superiority win at 57kg. She switches her attacks and uses the leg lace to win against Neha SHARMA (IND). 

12:15: Cristelle RODRIGUEZ (USA) had begun well against Amory ANDRICH (GER) and led 6-0 before Andrich held her on the mat to secure a fall at 55kg. Rodriguez is left stunned.

12:05: Beyza AKKUS (TUR) with a powerful gut-wrench against Nana IKEHATA (JPN) to post a 10-0 technical superiority win at 65kg.

12:00: Akari FUJINAMI's (JPN) debut at 57kg begins with a 10-0 win over Yifan TANG (CHN) in just a minute and 38 seconds. Fujinami with a pick to get four points before adding a takedown and turn to lead 8-0. A single leg finish for takedown for the technical superiority win.

11:40: Neha SHARMA (IND) continues her winning run with a 5-0 blanking of Nilufar RAIMOVA (KAZ). However, she is likely to get Akari FUJINAMI (JPN) next

11:30: Roza SZENTTAMASI (HUN) ends Nethmi PORUTHOTAGE (SRI) debut at the U23 World Championships as the Hungarian beats the Sri Lankan 6-2 at 57kg.

11:10: Cristelle RODRIGUEZ (USA) with a massive throw to pin Gultakin SHIRINOVA (AZE) at 55kg. Rodriguez is a former U20 world champion and recently wrestled at the senior Worlds in Zagreb.

11:00: Upset of the morning session as NISHU (IND) launches a perfect headlock throw and holds Moe KIYOOKA (JPN) on the mat to secure the fall at 55kg! Nishu was lead 2-2 on criteria when she hit the big throw.

10:45: Three four-point moves in the 15-10 match between Nethmi PORUTHOTAGE (SRI) and Inna ALIMOVA (LTU). Poruthotage never surrendered her lead once she was up 4-2 early in the bout despite various comebacks form Alimova. In the end, Poruthotage held a 12-10 lead and when Alimova hit an attack, the Sri Lankan blocked her and scored two points on exposure. A lost challenge from Lithuania made it 15-10.

10:40: Former U20 world champion Eniko ELEKES (HUN) with a huge win over Ruzanna MAMMADOVA (AZE) at 57kg. Elekes was up 3-2 when Mammadova, a U23 European champion, tries to hit a big throw but Elekes blocks her and lands on top and holds Mammadova to win 5-2.

10:20: After a few Greco-Roman and Women's Wrestling repechage bouts, the qualification rounds in Women's Wrestling begin. Olympic champion Akari FUJINAMI (JPN) is returning to international competition for the first time since winning the gold in Paris at 53kg. She is now at 57kg.