#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleNoviSad

U23 World Championships 2025 Greco-Roman Day 2 Highlights

Tuesday, October 21, 2025 - 08:11 By Vinay Siwach

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NOVI SAD, Serbia (October 21) -- The U23 World Championships continue on second day in Novi Sad, Serbia. Greco-Roman will continue in 55kg, 67kg, 72kg and 97kg.

WATCH CENTER | LIVE MATCH ORDER | DAY 1 RESULTS

15:10: Anri KHOZREVANIDZE (GEO) with a reversal when Ahmadreza MOHSEN NEZHAD (IRI) got a turn which gives the Georgian a 5-4 lead and gives him the win and a place in the 67kg semifinals.

15:00: Alibek AMIROV (UWW), U23 European champion, is into the semifinals at 55kg at the U23 Worlds after a 9-0 victory over Vikramjit MORE (IND). Two defensive fouls from More in that match.

14:45: Armin SHAMSIPOUR (IRI) has no mercy on Nurbolot BERDIKULOV (KGZ) as he rolls to a 13-3 technical superiority win at 55kg. Shamsipour, a 2024 U17 world champ, used his incredible gut-wrench to score his points.

14:30: Darius KIEFER (GEO) cannot survive the Maksim AVERIN (UWW) test! Kiefer, who has looked off color today, did well in the first period to be down only 1-0 but gives up two points in the second period to Averin who wins 3-1 to advance to the semifinals at 97kg

14:25: Iman MOHAMMADI (IRI) with a 5-3 victory over Ruslan NURULLAYEV (AZE) at 72kg. He scores two front headlock turns from par terre while Nurullayev only scored a turn. 

14:00: Big match on Mat B as U20 world champion Yehor YAKUSHENKO (UKR) takes on returning silver medalist Abubakr KHASLAKHANAU (UWW). The first points are scored by Khaslakhanau with a go-behind takedown for a 2-0 lead. Just before the break, Yakushenko with a cartwheel takedown to lead 2-2 on criteria. Khaslakhanau takes takes the lead back as Yakushenko called passive in the second period but he fails to score any points from par terre. Yakushenko has two minutes to make a comeback. He complains of a shoulder pain. Yakushenko with a stepout as the bout restarts and he takes a 3-3 criteria lead. He keeps his criteria lead and wins the bout 3-3 on criteria to advance to the semifinals.

13:55: Ahmadreza MOHSEN NEZHAD (IRI) scores a 7-1 victory at 67kg against Azat SARIYAR (TUR). Mohsen Nezhad is a two-time world U20 champion and making his U23 debut.

13:30: Andrea SETTI (ITA) with a four-pointer late in the match against Anri KHOZREVANIDZE (GEO) but the Georgian remains unfazed by the move and wins his 67kg bout 6-5.

13:20: World U20 champion Yehor YAKUSHENKO (UKR) with a dominant win over Luka GABISONIA (GEO) at 97kg. He goes for a big four before getting a stepout to lead 5-0. A stepout and takedown to finish the bout 8-0 in the first period.

13:15: Returning silver medalist at 97kg Abubakar KHASLAKHANAU (UWW) with a technical superiority win over world U20 silver medalist Mohammad SEYDI (IRI) as he wins 9-1. Three stepouts in that bout for him. He will face world U20 champion Yehor YAKUSHENKO (UKR) next.

12:55: Darius KIEFER (GER) with a comeback in his 97kg bout against Tomislav BRKAN (CRO). Kiefier was down 3-2 but gets a par terre and turn to lead 5-3 before beating Brkan 7-4 and advance to the quarterfinals at 97kg.

12:30: Ahmadreza MOHSEN NEZHAD (IRI), a two-time world U20 champion, gets a good warm-up with an8-0 win over Ardit ZENELI (ALB) in just a minute and 14 seconds at 67kg.

12:05: Mate VEGH (HUN) scored four points on Iman MOHAMMADI (IRI) but the Iranian was just too too good for him. Mohammadi with 10 points in the match to beat Vegh 10-4 and advance at 72kg.

11:50: Hleb MAKARANKA (UWW) brings down world bronze medalist Daniial AGAEV (UWW) at 67kg. He gets four points from par terre while giving none as Makaranka wins 5-1 to advance at 67kg.

11:35: Vikramjit MORE (IND) gives India a win at 55kg as he beats Denis MIHAI (ROU). Mihai was up 1-0 but More pressures him towards the zone when Mihai tries a arm-throw but More blocks it for a takedown. He turns him for another two points to lead 4-1. Romania challenge for a slip throw but it is not and the challenge is lost. Mihai gets a point in the second period for par terre but More sails through 5-3.

11:20: Richard KARELSON (EST), senior European silver medalist, has no trouble in beating Javokhir SHODIYAROV (UZB) at 97kg. He scores the takedown 44 seconds in the second period to win 9-0.

11:05: U20 World silver medalist Hadi SEYDI (IRI) off to a good start as he scores a 10-0 win over Dorian TREJO OLGUIN (MEX) at 97kg. His next bout is against returning silver medalist Abubakr KHASLAKHANAU (UWW).

10:55: Darius KIEFER (GER), a U20 world silver and bronze medalist, off to a slow start as he beats Juan DIAZ BLANCO (VEN) 5-3 at 97kg. He scored a counter after Diaz's takedown and led 5-2. However, Kiefer defended his par terre for the win. 

10:30: Former Asian champion Iman MOHAMMADI (IRI) opens his U23 Worlds campaign with a 6-0 win over Oleh KHALILOV (UKR) at 72kg.