#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#Grappling

Alshinbay defends crown in Grappling Gi; Poland wins team title

Friday, October 17, 2025 - 14:09 By Vinay Siwach

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NOVI SAD, Serbia (October 16) -- Coming into the World Grappling Championships, Alikhan ALSHINBAY (KAZ) had one goal -- two become a two time world champ.

But he had disappointing start to competition, losing the No-Gi semifinal in Novi Sad, Serbia. He later bounced back to win the bronze medal but his goal was still not achieved.

Alikhan ALSHINBAY (KAZ)Alikhan ALSHINBAY (KAZ) celebrates after winning the 58kg final in Grappling Gi. (Photo: United World Wrestling / Amirreza Aliasgari)

A day later on Thursday, Alshinbay began his title defense at 58kg in Grappling Gi and won his first bout via submission Samir BEN BELKACEM (FRA) to take step closer to the final.

Next up was Joseph DIEHL (USA) in the semifinals but Alshinbay, unbothered, controlled the match from the start and defeated the American grappler 9-3 to book a spot in the final against former U20 world champion ABYLBEKOV (KGZ).

Using his experience, Alshinbay made the final one-sided and used a bow-and-arrow choke to defeat Abylbekov via submission in just three minutes. He claimed his second straight gold medal in Grappling Gi, having won the 2024 world title in his home country Kazakhstan.

At 62kg, after dropping a close final in No-Gi Grappling, Magomedbek TEMEEV (UWW) bounced back and made sure he did not make any mistakes in Grappling Gi. Temeev was facing Rafayel KOSTANYAN (ARM) in the final and got the opening control when Kostanyan decided to start in grounding. The control gave Temeev two points.

Temeev decided to keep his control on top even as Kostanyan tried various moves. The referees called Temeev passive twice which costed him two points but he held a 2-2 criteria lead and won the final.

Two more UWW grapplers, Abduragim MAGOMEDOV (UWW) and Idris OMAROV (UWW), won gold medals on Thursday. MAgomedov defeated Jakub NAJDEK (POL), 5-0, in the 77kg final while Omarov defeated Christian FRILLICI (ITA), 5-2, in the 84kg final.

Youngster Giovanni SUAREZ ARTILES (ESP), who had a disappointing outing in 2024, made amends and defeated Magomed MAGOMEDOV (UWW), 5-3, at 66kg to win the gold medal.

The final began with Magomedov scoring a stepout in standing for one point before Saurez hit a throw to get Magomedov out in standing to make it 1-1 and lead on criteria. Magomedov kept getting control of Saurez who kept stepping out in standing and Magomedov's lead swelled to 3-1.

In the last 30 seconds, Saurez managed to come in a back mount and score via a rear-naked-choke. Though Magomedov did not submit, Saurez got four points for his control which made him a 5-3 winner.

At 92kg, Mateusz MAZUR (POL) was crowned world champion after Ruslan ISRAILOV (KAZ) submitted three minutes into the final.

RESULTS

Men's Grappling Gi

58kg
GOLD: Alikhan ALSHINBAY (KAZ) df. Zhyldyzbek ABYLBEKOV (KGZ), via submission (6-0)

BRONZE: Razmik MISAKYAN (ARM) df. Jerzy IZDEBSKI (POL), 2-0
BRONZE: Joseph DIEHL (USA) df. Samir BEN BELKACEM (FRA), via submission (1-0)

62kg
GOLD: Magomedbek TEMEEV (UWW) df. Rafayel KOSTANYAN (ARM), 2-2

BRONZE: Ruslan RADZHABKHANOV (UWW) df. Kiryl AHEIKA (UWW), 1-0
BRONZE: Asher URBAN HOYER (USA) df. Mark BODO (HUN), via submission

66kg
GOLD: Giovanni SUAREZ ARTILES (ESP) df. Magomed MAGOMEDOV (UWW), 5-3

BRONZE: Adlan ASUEV (KAZ) df. Giorgi RAZMADZE (GEO), via submission
BRONZE: Artur AGASHIRINOV (UWW) df. Mayis NERSESYAN (ARM), via submission (2-2)

77kg
GOLD: Abduragim MAGOMEDOV (UWW) df. Jakub NAJDEK (POL), 5-0

BRONZE: Hector SEPULVEDA PALMA (ESP) df. Darkhan TOLYBAYEV (KAZ), 6-4
BRONZE: Dumitru CEBAN (MDA) df. Pavlo MAKSYMCHUK (UKR), 8-4

84kg
GOLD: Idris OMAROV (UWW) df. Christian FRILLICI (ITA), 5-2

BRONZE: Cristian TUGULEA (MDA) df. Kacper ROT (POL), 5-2
BRONZE: Dzhabrail ISRAPILOV (UWW) df. Adlan MADAYEV (KAZ), 5-2

92kg
GOLD: Mateusz MAZUR (POL) df. Ruslan ISRAILOV (KAZ), via submission (1-3)

BRONZE: Alibek SULEIMANOV (UWW) df. Mantas DAUBLYS (LTU), 3-2
BRONZE: Pablo ESTEPA NIETO (ESP) df. Antonio SALTUPS CARETTO (ITA), 6-2

Women's Grappling Gi

58kg
GOLD: Alina KOPEIKINA (UWW) df. Magdalena GIEC (POL), via submission (0-2)

BRONZE: Breanna STIKKELMAN (USA) df. Tetiana ASTAKHOVA (UKR), 2-0
BRONZE: Rachel GUTIERREZ (USA) df. Minerva MONTERO PEREZA (ESP), 6-0

64kg
GOLD: Mia MONTESINOS PERDOMO (ESP) df. Alsu IANSHINA (UWW), 5-2

BRONZE: Sheliah LINDSEY (USA) df. Adrianna MAZUR (POL), 9-0
BRONZE: Sylwia WIERZBOWSKA (POL) df. Renata IAKUBOVA (UWW), 3-2

71kg
GOLD: Alycia QUENEE (FRA) df. Maja SALAMON (POL), via submission (2-2)

BRONZE: Anna REMNEVA (UWW) df. Christina HANSEN (USA), via submission (0-2)
BRONZE: Valentina PAVLOVA (UWW) df. Sandra TRIEBEL (GER), 2-1