#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#Grappling

Grappling: Romanov returns to win 130kg gold; Prendes repeats

Tuesday, October 14, 2025 - 22:41 By Vinay Siwach

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NOVI SAD, Serbia (October 14) -- When the last time Alexandr ROMANOV (MDA) participated in the World Grappling Championships, he was close to completing a double gold in Gi and No-Gi. While he managed to win gold in Gi, Romanov fell short in No-Gi competition and won a bronze medal.

Three years later, the Moldovan has taken the first step towards achieving his dream. On Tuesday, Romanov had a comeback in the World Grappling Championships in Novi Sad, Serbia and won gold in the No-Gi competition at 130kg.

Romanov was in top form winning two bouts via submission and two, including the final, via decision but dominated his opponents to win gold medal.

Alexandr ROMANOV (MDA)Alexandr ROMANOV (MDA), red, defeated Aleksander KOLDOVSKI (UKR) in the 130kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Up against Aleksander KOLDOVSKI (UKR), Romanov stuck to his plan and started off slow. But as Koldovski slowed down after two minutes during the five-minute bout, Romanov hit a footsweep to score two points and controlled his opponent for three more points. Another control gave him two more points as he defeated Koldovski a 7-1 victory.

"I knew the Ukrainian as he is a freestyle wrestler," Romanov said. "I waited for the second half of the bout as they tend to slow down and I hit my favorite move to win."

In other finals, UWW grapplers dominated the finals, winning four golds while Farhad BAGIROV (AZE) defended his 58kg gold medal. In women's competition, Carlota PRENDES LARIOS (ESP) also defended his 53kg gold medal while Alycia QUENEE (FRA) won at 71kg. Alena VLASOVA (UWW) won her two bouts to claim the 90kg gold as the weight class had only three participants.

Bagirov maintained his control in the final by using a rear chokehold on Zedginidze who tried escaping a couple of time. But at the two-minute mark of the final, Zedginidze tapped out to give Bagirov his second successive gold medal at 58kg.

Kurban KADIEV (UWW)Kurban KADIEV (UWW) won the 71kg gold medal in Novi Sad. (Photo: United World Wrestling / Amirreza Aliasgari)

At 71kg, Kurban KADIEV (UWW) and Nurbek TALBUDIN (KAZ) failed to score any points in the regular five minutes and the final continued in overtime. Due to no technical points scored, a toss was needed to decide who will get the advantageous position. Talbudin won the toss to be on top and needed to score minimum one point in the designated one minute to win the match. However, Kadiev managed to defend his position for one minute to be declared winner.

In contrast, the 77kg final between Gazimagomed GAZIEV (UWW) and Illia SUKHODIEIEV (UKR) ended in just 36 seconds as the former caught Sukhodieiev in a triangle choke to win the final.

Murad ABDULATIPOV (UWW), who was moving up from 84kg to 92kg for this year, did not feel as weight of the jumping up a weight class and defeated Islam TAPPASKHANOV (UWW), 2-0, in the 92kg final to win his second straight gold medal.

Both the points for Abdulatipov were awarded when Tappaskhanov was called passive in the five-minute bout and he failed to score during the 15-second activity clock.

At 100kg, Mukhamed URUSOV (UWW) blanked Aleksandre TEVZADZE (GEO), 4-0, to win his first world title. He earned his first two points after a back-mount position after a scramble and later scored another similar takedown for two more points.

Carlota PRENDES LARIOS (ESP)Carlota PRENDES LARIOS (ESP) grapples in the 53kg final that she won. (Photo: United World Wrestling / Amirreza Aliasgari)

Prendes Larios repeats

Carlota PRENDES LARIOS (ESP) won two of three bouts, including the final, via submission to capture her second straight world title at 53kg. She began by controlling Viktoriia ISAIEVA (UKR) right off the whistle for two points before scrambling herself in a triangle choke position which gave her two more points.

Isaieva tried defended different position but after a couple of failed attempts to get out of the triangle choke, she tapped with Prendes Larios winning the bout in one minute and 56 seconds.

In a thrilling 71kg final, Alycia QUENEE (FRA) managed to capture her first world title after beating Anna REMNEVA (UWW), 3-1. Quenee finished with a silver medal in 2022 and bronze last year.

But there was no one stopping Quenee this year. She began the final with a stepout and took a 1-0 lead. Remneva tried to control her with a triangle hold but Quenee never came in a position to gave up points.

The French grappler kept her position and controlled Remneva on the mat for two points, extending her lead to 3-0. During the same position, Quenee was called passive and she gave a point but that did not stop her from winning 3-1.

At 90kg, Alena VLASOVA (UWW) upgraded her bronze from last year to gold after winning both her bouts via submission. She defeated Tatiana KABANOVA (UWW) in the first bout and then submitted Justyna SITKO (POL).

RESULTS

Men's Grappling

58kg
GOLD: Farhad BAGIROV (AZE) df. Daviti ZEDGINIDZE (GEO), via submission (6-0)

BRONZE: Bohdan CHORNEI (UKR) df. Jaden SOSA (USA), via submission (0-2)
BRONZE: Alikhan ALSHINBAY (KAZ) df. Razmik MISAKYAN (ARM), 8-2

71kg
GOLD: Kurban KADIEV (UWW) df. Nurbek TALBUDIN (KAZ), overtime (0-0)

BRONZE: Apandi AMAGAEV (UWW) df. Zhassulan ZHETPISBAY (KAZ), via submission
BRONZE: Dzhimsher RAZMADZE (GEO) df. Nico PULVERMUELLER (GER), 2-0

77kg
GOLD: Gazimagomed GAZIEV (UWW) df. Illia SUKHODIEIEV (UKR), via submission

BRONZE: Sam SCHWARTZAPFEL (USA) df. Angelos NIKOLOPOULOS (GRE), 10-2
BRONZE: Magomed IBRAGIMOV (UWW) df. Dumitru CEBAN (MDA), 2-1

92kg
GOLD: Murad ABDULATIPOV (UWW) df. Islam TAPPASKHANOV (UWW), 2-0

BRONZE: Anthony ROBINSON (USA) df. Reda MEBTOUCHE (FRA), via submission (1-2)
BRONZE: Mateusz MAZUR (POL) df. Antonio SALTUPS CARETTO (ITA), 4-2

100kg
GOLD: Mukhamed URUSOV (UWW) df. Aleksandre TEVZADZE (GEO), 4-0

BRONZE: Saba DJAVAKHICHVILI (FRA) df. Khasan ZAPIROV (UWW), 1-0
BRONZE: Eldar RAFIGAEV (MDA) df. Herve REDON (FRA), via submission (0-2)

130kg
GOLD: Alexandr ROMANOV (MDA) df. Aleksander KOLDOVSKI (UKR), 7-1

BRONZE: Umar GAISUMOV (UWW) df. Abraham COBY MARTINEZ (ESP), via submission (2-0)
BRONZE: Nikita LOBOIKO (UWW) df. Nizami GAFAROV (AZE), 5-1

Women's Grappling

53kg
GOLD:  Carlota PRENDES LARIOS (ESP) df. Viktoriia ISAIEVA (UKR), via submission (4-0)

BRONZE: Evelina FLORIAK (UKR) df. Giulia ANGIOLINI (ITA), via submission (0-3)
BRONZE: Anorbi GRISHINA (UWW) df. Valeriia SHUVALOVA (UWW), 2-2

71kg
GOLD: Alycia QUENEE (FRA) df. Anna REMNEVA (UWW), 3-1

BRONZE:  Maja SALAMON (POL) df. Daniella SANTANA FABELO (ESP), 13-4
BRONZE: Valentina PAVLOVA (UWW) df. Anna KOTIUK (UKR), 4-1

90kg
GOLD: Alena VLASOVA (UWW)
SILVER: Tatiana KABANOVA (UWW)
BRONZE: Justyna SITKO (POL)