#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

2023 World Championships FS 65kg, 97kg; WW 55kg, 59kg semis set

By Ken Marantz & Vinay Siwach

BELGRADE, Serbia (September 18) -- The third day of the World Championships and women's wrestling is being introduced. The final two Freestyle weights, 65kg and 97kg, will be in action along with WW 55kg and 59kg in action. Remember that Olympic weight classes offer 5 Paris Olympic quotas, four to the medal winners and one to the winner of the playoff which has the bronze-losing wrestlers.

WATCH LIVE | MATCH ORDER

15:24: What a finish to the morning session! After Kyle SNYDER (USA) was unceremoniously ousted by Akhmed TAZHUDINOV (BRN) in the 97kg quarterfinals, Mojtaba GOLEIJ (IRI) was on the verge of slaying the other half of the Snyderlaev beast when Abdulrashid SADULAEV (AIN) pulled off a miracle victory in the final seconds. Asian champion Tazhudinov scored two 4-point moves off counter lifts, the second giving him an 11-0 victory over Snyder at 2:52. Meanwhile, Goleij had gone ahead of Sadulaev 4-2 with a lift-and-dump takedown, only for the five-time world champion to gain a reverse headlock and put Goleij onto his back for a fall with just seconds remaining.

15:10: Rahman AMOUZAD (IRI) appears to be cruising into the 65kg semifinals with a seven-point lead in the second period when Nicholas LEE (USA) comes to life and pancakes him to his back. But it is too little, too late as the Iranian fights out of it and holds on for a 7-4 victory.

15:00: Iszmail MUSZUKAJEV (HUN) has taken out another hammer. He scored two takedowns in his 5-4 win over Shamil MAMMEDOV (AIN). On Mat D, Sebastian RIVERIA (PUR) rolls to a 15-4 win over Maxim SACULTAN (MDA) to reach the semifinals against Vagzen TEVANYAN (ARM)

14:43: A takedown in each period and veteran Yullia TKACH (UKR) is into the 59kg semifinals with a 5-0 victory over Othelie HOEIE. Tkach is pursuing her fifth world medal and first since 2018. She's nine years removed from her lone title won in 2014.

14:18: Mojtaba GOLEIJ (IRI) earns a shot at Sadulaev in the quarterfinals, overwhelming Takashi ISHIGURO (JPN) 11-1.

14:15: Abdulrashid SADULAEV (AIN) gives up a late takedown to Vladislav BAITCAEV (HUN) but the Olympic champ wins 4-2 at 97kg and sets up a bout with Mojtaba GOLEIJ (IRI)

14:12: One thing is for sure, Kyle SNYDER (USA) doesn't like to waste time. He scores a stepout four seconds into his match against Radu LEFTER (MDA) and then it's off to the races. A run of takedowns and he's a 12-1 winner with 30 seconds to spare in the first period. Lefter got his point with a stepout, but the fact that he got Snyder's leg in the air and only came out with 1 point shows the tenacity of the American.

14:00: Iszmail MUSZUKAJAEV (HUN) pins Olympic champion Takuto OTOGURO (JPN)! A bodylock controlled by Muszukajaev and Otoguro, who isn't aware of the fall, is in disbelief.

13:54: Rahman AMOUZAD (IRI) remains on track to defend his 65kg title with a silky smooth 12-0 rout of Stefan COMAN (ROU) to advance to the quarterfinals. He starts with three stepouts, then gets a takedown with a barrel roll. Another stepout, another takedown, then he stops a counter lift for 4 and the bout is over with seven seconds to go in the first period.

13:39: Haruna OKUNO (JPN) takes the mat at 55kg with tape wrapped around her face after suffering a gash on her nose in her previous match. She shows obvious discomfort, especially when Otgontuya CHINBOLD delivers a forearm to the face. Okuno gets only an activity point in the first period, but turns it on in the second, scoring a takedown-gut wrench combination and two more takedowns for a 9-2 win and a place in the quarterfinals. 

13:23: 2014 world champion Yuliia TKACH (UKR) comes back from 4-0 down to pin Anastasiia SIDELNIKOVA (AIN) at 59kg. The arm bar to use. In the same weight class, Qi ZHANG (CHN) 12-0 over Tamara DOLLAK (HUN)

13:19: Iran is dealt a setback in the freestyle team race as Yones EMAMI (IRI), a bronze medalist a year ago, falls to former world champion Hetik CABOLOV (SRB) in the repechage at 74kg. That not only means one less medal for Iran, but it will also miss out on the Paris Olympic berth in the weight class -- although that will likely be acquired at the Asian qualifying tournament.

13:10: Sae NANJO (JPN), chasing her first senior world title, gets her first bout against Jowita WRZESIEN (POL) underway with a takedown to lead 2-0 at the break. He adds another takedown in the second period to win 4-0

12:26: Haji ALIYEV (AZE), back on the mat with little turnaround time after a tough win over Shaohua YUAN (CHN), breaks open a close match with Georgii OKOROKOVV (AUS) to stay alive at 65kg. Aliyez leads 2-2 by criteria, but scores a takedown and gut wrench, then another takedown in the final two minutes for an 8-2 win. 

12:10: Defending champion Rahman AMOUZAD (IRI) warms up for the journey ahead at 65kg with a carefree 10-0 win over Yanisse MADI (COM). Amouzad expends little effort in scoring a takedown and lace lock, then reeling off three takedowns to end it at 2:46.

11:57: Otoguro has no problem putting away Erik ARUSHANIAN (UKR). He scores a takedown and a pair of gut wrenches to go up 6-0. Another takedown, another gut wrench, and it's all over at 10-0 with 12 seconds left in the first period. Next up for Otoguro could be Iszmail MUSZUKAJEV (HUN), who he beat in the quarterfinals at the Tokyo Olympics to avenge a loss in the bronze-medal match at the 2019 worlds.

11:45: Three-time world champion and Tokyo Olympic silver medalist Haji ALIYEV (AZE) had to take an extended medical break as he wrestles Shaohua YUAN (CHN). Aliyev leads 3-2 at the break as he answered Yuan's takedown with an underhook throw of his own. Another takedown for Aliyev to start the second period and he calls bleeding time instantly. Yuan tried challenging but Aliyev with a 10-4 win

11:32: Olympic champion Takuto OTOGURO (JPN), wrestling in his first international match since his triumph in Tokyo, meets some resistance from Islam DUDAEV (ALB) in his opener at 65kg, but scores three takedowns in the second period to secure a 9-2 win.

11:12: Two-time former world champion Haruna OKUNO (JPN), back at women's 55kg because of Japan's depth at 53kg, gets a 4-pointer off a late scramble to clinch an 8-2 victory over world U20 champion Aryna MARTYNAVA (AIN). Okuno, who won her third world U23 gold last year, is making her first senior world appearance since 2018.

11:00: Bolortuya KHURELKHUU (MGL) hit a monster five-pointer on Krystsina SAZYKINA (POL) and secured the fall to start the day at 59kg.

10:30: Another day and we got two more Olympic weight classes going on the mat. Perhaps the deepest weight class in wrestling, 65kg, and 97kg will be on today in Freestyle. Women's Wrestling will see non-Olympic weight classes 55kg and 59kg