#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#BeachWrestling

Youth Olympic quotas in focus as Katerini hosts U17, U20 BW Worlds

Wednesday, September 24, 2025 - 08:47 By United World Wrestling Press

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KATERINI, Greece (September 23) -- Thirty countries, close to 300 wrestlers, a global glory and a Youth Olympic dream.

Over two days this week, on September 25 and 26, the world’s best age-group beach wrestlers descend upon the scenic Katerini Beach, where the sun sets behind the imposing Mount Olympus. In this postcard-perfect surroundings, they will hope to write their scripts at the U17 and U20 World Championships.

The tournament will be live on the YouTube channel of United World Wrestling's Beach Wrestling channel.

The championships will be taken into consideration for quotas for the 2026 Youth Olympic Games qualifier, adding another layer of significance to the U17 event.

United World Wrestling has received a request for quotas from more than 100 National Olympic Committees with a total of 300 male and 269 female wrestlers. Currently, there are 48 quotas per gender. In this context, the World Championships in Katerini will add excitement to the race for the Youth Olympic Games, scheduled to be held in Dakar.

The U17 and U20 World Championships will be held across eight weight classes each in men’s and women’s categories. Last year, Ukraine and the United States reigned supreme in the men’s and women’s events, respectively, of the U17 World Championships. This year, too, they will be among the favorites to lift the team titles.

Once again, this year, Ukraine has entered a jumbo team with eight wrestlers in the U17 men’s competition. Only hosts Greece (12), Georgia (11), and Moldova (9) have a contingent bigger than theirs. On the women’s side, the USA has fielded the largest delegation among the 24 teams, with 9 wrestlers. In Beach Wrestling, a country can register a maximum of 3 athletes per weight category.

It won’t be so straightforward for both teams to retain their titles, with challengers emerging from other nations, particularly hosts Greece, who would hope to put on a good show in front of their home crowd. Romania, Moldova, Georgia and Iran will remain strong contenders despite Ukraine's legacy in the competition, especially the women's.

Earlier this month, the U15, U17 and U20 African Beach Wrestling Championships were held in Casablanca, where Algeria bagged the U17 men’s and women’s titles. The serene Ain Diab beach in the Moroccan capital hosted the age-group tournaments before the Beach Wrestling World Series, marking the first time the event was held in an African city.

Soon after the U17 and U20 Beach World Championships, the Katerini Beach will host the World Series on September 27 and 28. The penultimate stop of the event is set to be the biggest of the 2025 season so far in terms of participation. There have been a record number of entries, underlining the sport’s continued global growth.

The World Series will return to Africa in October for its final instalment of this season, when the tournament will be held in Alexandria, Egypt, on October 18 and 19.