#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Chung puts Korea in World C'ships final

Saturday, September 20, 2025 - 16:49 By Vinay Siwach

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ZAGREB, Croatia (September 20) -- Hanjae CHUNG (KOR) has long been the training partner of former world champion Hansyu RYU (KOR) at national camps in Korea as both hail from Busan and wrestled at the Kyungsung University.

Eight years after Ryu became a world champion in Paris, Korea's last gold at World Championships, Chung would try to emulate his role model after he made the 63kg final at the World Championships in Zagreb on Saturday.

In his previous two trips to the World Championships, Chung finished eight and 25th but has now assured himself at least a silver medal in 2025. This is also Korea's first medal since Min Seok KIM (KOR) won bronze in 2018.

Chung opened his campaign with a 7-1 victory over Ivan LIZATOVIC (CRO) before picking up a fall over Manato NAKAMURA (JPN). Tokyo bronze medalist Sergey EMELIN (UWW) was next but Chung defended from par terre and posted a 1-1 criteria win.

In the semifinals, Chung had Asian silver medalist Mohammad KESHTKAR (IRI) but he stepped up. Keshtkar got the first par terre position but was not able to score any points, going to the break leading 1-0.

The second period saw Chung go for the reverse throw for two points and Keshtkar was docked two points for a leg foul, giving a 5-1 lead to Chung. Keshtkar tried making a comeback and got a takedown to cut the lead to 5-3 but that was all he had as Chung claimed the victory in the semifinals.

But to win his country's first gold since 2017, Chung will have to go through Aytjan KHALMAKHANOV (UZB) who looks unbeatable. A month after winning the gold medal at the U20 World Championships, the Uzbek star is now in the World Championships final with a dominant 8-0 win over Vitalie ERIOMENCO (MDA).

Khalmakhanov needed only 37 seconds to finish his semifinals against Erimenco as he used an over-under grip to slam him on the mat for two points. He continued the same sequence for two more points and lead 6-0. A trap arm gut was enough to get him two more points and the win.

Iran managed two more wrestlers in the final at the World Championships with Olympic champion Saeid ESMAEILI (IRI) and Olympic silver medalist Alireza MOHAMADI (IRI) a win away from winning their first world titles at 67kg and 87kg respectively.

Esmaeili particularly looked in the form of his life as he blanked his 36-0 in four bouts with none going the full distance of the six minutes. He began with a 9-0 win over 2022 world champion Sebastian NAD (SRB) before two 8-0 wins against Shermukhammad SHARIBJANOV (UZB) and Haavard JOERGENSEN (NOR), 8-0.

In the semifinals, he used a five-point throw to beat Daniial AGAEV (UWW). Using a bodylock, he scored his first takedown and then turned Agaev for a 4-0 lead. He then got the par terre position and reverse lifted Agaev and slammed him for five points.

For the gold medal, he will have to get past Olympic bronze medalist Hasrat JARAFOV (AZE), a returning silver medalist. Jafarov faced Razzak BEISHEKEEV (KGZ) in the semifinal and used a correct throw from par terre to beat the Kyrgyzstan wrestlers 3-1.

Mohamadi had a very contrasting semifinal against David LOSONCZI (HUN) at 87kg. He seemed to be sailing to victory with 5-1 lead and under a minute left but Losonczi locked his waist and threw him for a takedown for two points. Hungary challenged the call asking for four points but it was awarded only two on review and Hungary lost the challenge to give one more point to Mohamadi.

With a 6-3 win, Mohamadi, a silver medalist at 82kg from 2023, will now try to win the gold medal against former European champion Aleksandr KOMAROV (SRB).

Trusting his defense in the semifinal against Milad ALIRZAEV (UWW), Komarov held on to his 1-1 criteria lead to win the bout. Komarov was the beneficiary of the new Greco-Roman rule which states that the criteria will remain with the wrestler who got the first point in a 1-1 finish.

Irrespective of what happens in the final on Sunday, Iran has already won the Greco-Roman team title. This is the first time in the country's history that Iran has won both Freestyle and Greco-Roman team title at the same World Championships.

RESULTS

63kg
GOLD: Hanjae CHUNG (KOR) vs. Aytjan KHALMAKHANOV (UZB)

SF 1: Hanjae CHUNG (KOR) df. Mohammad KESHTKAR (IRI), 5-3
SF 2: Aytjan KHALMAKHANOV (UZB) df. Vitalie ERIOMENCO (MDA), 8-0

67kg
GOLD: Saeid ESMAEILI (IRI) vs. Hasrat JAFAROV (AZE)

SF 1: Saeid ESMAEILI (IRI) df. Daniial AGAEV (UWW), 10-0
SF 2: Hasrat JAFAROV (AZE) df. Razzak BEISHEKEEV (KGZ), 3-1

87kg
GOLD: Alireza MOHMADI (IRI) vs. Aleksandr KOMAROV (SRB)

SF 1: Alireza MOHMADI (IRI) df. David LOSONCZI (HUN), 6-3
SF 2: Aleksandr KOMAROV (SRB) df. Milad ALIRZAEV (UWW), 1-1