#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Saravi returns to final; Ganizade, Ghanem rematch for 72kg gold

By Ken Marantz

ZAGREB, Croatia (September 19) -- Paris Olympic champion Mohammadhadi SARAVI (IRI) safely negotiated the minefield that was the draw of the stacked 97kg division, advancing to the final to earn a shot at capturing a second world title.

Saravi defeated Kiryl MASKEVICH (UWW) 3-1 in the semifinals Friday at the World Championships in Zagreb, putting him in Saturday's gold-medal match against Artur SARGSIAN (UWW) as the finals were set in three Greco weight classes.

In other finals, Aidos SULTANGALI (KAZ) and Alisher GANIEV (UZB) will battle it out at 60kg, while the 72kg match will be a rematch of last year's final between defending champion Ulvu GANIZADE (AZE) and Ibrahim GHANEM (FRA).

Saravi, who avoided the upset bug that hit the legendary Artur ALEKSANYAN (AZE) and 2023 world champion Gabriel ROSILLO (CUB) earlier in the day, executed a gut wrench from par terre against Maskevich, then hardly budged when he was put on the bottom in the second period.

The victory gives Saravi, who won his third straight Asian title and fourth overall this year, a shot at regaining the world title he won in 2021. He also has an Olympic bronze and world silver and bronze medals to his credit.

Sargsian, a 2021 bronze medalist, earned his place in the final with a 1-1 victory over Murad AHMADIYEV (AZE), prevailing on the criteria of receiving the first of two passivity points.

Following an opening victory by technical superiority, it was Sargsian's third straight victory by a 1-1 scoreline, an aspect that is totally irrelevant to him.

"I don’t care about the score, the important thing is that they raised my hand," Sargsian said. "All my life I tried to win ahead of time, to get 8-0 in every match -- and for what? It didn’t lead to anything good. I’m 27 years old and I still have only world championship medal. So for me, three times 1-1 is the same as three times 8-0."

For Sargsian, the final gives him a chance to avenge a loss to Saravi from the 2021 World Championships, when the Iranian defeated him 6-4 in the first round in Oslo.

"I’m very glad that tomorrow I’ll finally have my long-awaited rematch with Saravi," Sargsian said. "It adds extra excitement that now he is not only a world champion, but also an Olympic champion."

At 60kg, Asian silver medalist Ganiev will get a chance to become just the second Uzbekistan wrestler to win a world Greco title after holding on to win a 5-5 thriller
over European silver medalist Georgij TIBILOV (SRB).

Ganiev was on top in par terre, trailing on criteria because he received the second passivity point, when he lifted Tibilov and executed a nifty cartwheel for a 4-pointer and a 5-4 lead.

But Tibilov, a world bronze medalist at 63kg in 2023, was not going down easily, and he pressured Ganiev at the edge for a takedown, then added a second one. But
that was all he could get, and Ganiev won on big-point criteria.

The victory avenged a 6-4 loss to Tibilov in the final of the Zagreb Open in the same arena back in February.

Uzbekistan's lone title in Greco came back in 2001, when Dilshod ARIPOV (UZB) won the 58kg gold in Patras, Greece.

Sultangali, who has world bronze medals from 2018 and 2022, will get a shot at his first gold after putting on a late surge and defeating Amiran SHAVADZE (GEO)
10-2 in the other semifinal.

Sultangali trailed 2-1 when he bulled Shavadze over for a 4-point takedown with :30 left, then added a gut wrench. An unsuccessful challenge made it 8-2 before Shavadze gave up the fight and allowed a stepout with fleeing penalty point with :03 left.

Kazakhstan has won five Greco world golds through three wrestlers, but hasn't had put one on the top of the medal podium since 1999, when Mkhtar MANUKYAN
(KAZ) won the second of his back-to-back titles at 63kg in Athens.

At 72kg, a second potential Uzbekistan-Kazakhstan match-up failed to come to fruition when both countries' wrestlers lost in the semifinals. Instead, it will be
Ganizade and Ghanem going at it for the second consecutive year.

Ganizade scored all of his points in the first period in a 5-0 victory over Asian silver medalist Abdullo ALIEV (UZB). He slipped behind for a takedown, then added a gut wrench before getting the lone passivity point to cap the first period.

In the other semifinal, Ghanem was leading a close match 3-2 as it was winding down when he countered Merey MAULITKANOV (KAZ) for 4-point throw.

Maulitkanov just remained lying on the mat, officially giving Ghanem a victory by fall in 5:49.

RESULTS

Greco-Roman

60kg (25 entries)
SF 1: Aidos SULTANGALI (KAZ) df. Amiran SHAVADZE (GEO) by TF, 10-2, 5:57
SF 2: Alisher GANIEV (UZB) df. Georgij TIBILOV (SRB), 5-5

72kg (30 entries)
SF 1: Ulvu GANIZADE (AZE) df. Abdullo ALIEV (UZB), 5-0
SF 2: Ibrahim GHANEM (FRA) df. Merey MAULITKANOV (KAZ) by Fall, 5:49 (7-2)

97kg (29 entries)
SF 1: Mohammadhadi SARAVI (IRI) df. Kiryl MASKEVICH (UWW), 3-1
SF 2: Artur SARGSIAN (UWW) df. Murad AHMADIYEV (AZE), 1-1