#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Tazhudinov in search for answers despite bronze medal

Thursday, September 18, 2025 - 08:45 By Vinay Siwach

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ZAGREB, Croatia (September 16) -- A World Championships medal might be a career milestone for most wrestlers, but for Akhmed TAZHUDINOV (BRN), the bronze he won in Zagreb is a prize he hopes to forget.

Coming into the tournament in Zagreb, Tazhudinov was considered as the best wrestler in the world and the favorite to win the gold medal at the 97kg. He had built a reputation of a wrestler who bulldozes anyone who stands in his path, as he did to win the gold medal at the 2024 Paris Olympics.

But Tazhudinov was anything but an Olympic and world champion in Zagreb.

He almost dropped his quarterfinal match with Mogomed KURBANOV (UWW), needing a front headlock roll to survive. The thrill of victory was short lived, as Amirali AZARPIRA (IRI) showed that Tazhudinov is indeed human, winning their semifinal 5-2 to end Tazhudinov's golden run.

"My initial goal was the gold medal," Tazhudinov said. "I wanted to become a two-time world champion. Unfortunately, it didn't happen -- maybe it was meant to be this way. It's very painful to lose."

As he searched for answers for his performance, Tazhudinov said that recent shoulder surgery may have affected his wrestling at the World Championships.

"I was coming back after surgery, after a serious injury," Tazhudinov said. "Maybe that had an effect, I don't even know. It took me a very long time to get myself together. At the beginning, training sessions were very difficult."

Tazhudinov returned from surgery to win two gold medals in a one-month span -- first at the Spain Grand Prix and then at the Budapest Ranking Series in June.

After the semifinal loss to Azarpira, Tazhudinov returned the next night for the bronze-medal bout with 34-year-old Akhmed MAGAMAEV (BUL), which only further put Tazhudinov under the scanner despite winning the match.

Magamaev was on the activity clock when he bodylocked Tazhudinov and slammed him for four points just before the 30 seconds elapsed. Tazhudinov rebounded with a takedown to make it 4-2 at the break.

He began the second period with another takedown to make it 4-4, but Magamaev continued the scramble and both wrestlers were awarded two exposure points each, putting the Bulgarian ahead 6-6 on criteria.

A counter lift to exposure gave Tazhudinov the lead for the first time, 8-6, and as Magamaev tried doing the counter lift, he gave up two as Tazhudinov blocked him. The final scramble, which gave Tazhudinov an 11-10 win, was challenged by Bulgaria. Eventually, it was scored 13-10.

Despite winning the bout, Tazhudinov shook his head as he left the mat, perhaps surprised himself by his lackluster performance.

"Honestly, I don't even know what went wrong," he said. "It means I wasn't well enough prepared. It means I wasn't in my best shape. It means I need to work even more."

Tazhudinov said he had difficulty preparing mentally for the bronze-medal bout after the loss to Azarpira.

"After the semifinal loss, I couldn't motivate myself at all for the bronze-medal match," he said. "I don't even know how I stepped onto the mat. I wasn't mentally ready to wrestle at all, and that's why the match was so difficult.

"But I will not give up -- I'll go home, work on my mistakes, and train even harder to come back stronger."