#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Onishi encounters rough waters before sailing to 59kg gold

By Ken Marantz

ZAGREB, Croatia (September 16) -- Looking over at her coach was enough to inspire rising teenage star Sakura ONISHI (JPN) after she suffered a rare lapse early in the match. Having a four-time Olympic champion in your corner will have that effect.

Onishi bounced back from an early deficit to pile on points before notching a late victory by fall over Maria VYNNYK (URK) in the 59kg final at the World Championships in Zagreb on Tuesday, when the first two golds were awarded in women's wrestling.

"I'm really happy," said Onishi, who fell behind 6-1 before building up a 17-8 lead and ending the match with :09 left, giving her the gold in her senior world debut a month after winning a second straight world U20 title.

In a battle between continental champions for the other gold up for grabs, Asian titlist Kyong Ryong OH (PRK) needed less than a period to rout European winner Ekaterina VERBINA (UWW) 10-0 and become the second women's world champion in her country's history.

Also Read: Amouzad avenges Paris loss to Kiyooka

The 19-year-old Onishi currently attends powerhouse Nippon Sport Science University, where among her teammates is Paris Olympic champion Akari FUJINAMI (JPN). And one of her coaches is four-time Olympic champion Kaori ICHO (JPN), who is also among the Japanese team staff in Zagreb and was in Onishi's corner on Tuesday.

When Vynnyk, a three-time European U23 bronze medalist, scored an arm-drag takedown and added two gut wrenches to take a 6-1 lead, Onishi looked for the best source of inspiration she could find.

"I panicked a little, 'What should I do?'" Onishi said. "But I was determined to get the points back. Even if I give up a lot of points, it was still within what I had imagined might happen. There was still time and I thought it was alright.

"I looked at Kaori's face and thought, 'OK, just do it.'"

Kaori ICHO (JPN)Kaori ICHO (JPN), left, congratulates Sakura ONISHI (JPN) after the 59kg final. (Photo: United World Wrestling / Kadir Caliskan)

From that point, Onishi went on a rampage, scoring a double-leg takedown and gut wrench combination, an ankle-pick takedown, then a snapdown takedown to finish the first period with a 9-6 lead.

She opened the second period with another takedown, but then gave up points -- awarded on challenge -- when Vynnyk hit a counter lift. That made her wary and more precise with her attacks after that.

"I thought that that was what she was aiming for," Onishi said. "I had practiced stopping it. I knew if I used my hand fighting and feints well, I could definitely get the points. Up to the end, as I was dealing with that, I thought to keep penetrating."

After adding another takedown, Onishi thwarted a reverse counter lift to score 4 points and land Vynnyk on her back, where the Japanese met little resistance in securing the fall.

While Onishi relished reaching the pinnacle on the senior level, she has set her sites even higher -- the 2028 Los Angeles Olympics.

"It was really a fun tournament," Onishi said. "I had always been longed to be here. But this has not been my dream, it is the Olympics. Aiming for that, I have been told this is just a stage along the way. I am glad I could clear this stage.

"I will keep on working to get to Los Angeles. There will be various things that come up, but I will stay focused so that I can stand on the highest step of the podium in Los Angeles."

Kyong Ryong OH (PRK)Kyong Ryong OH (PRK) added a world title to her Asian title. (Photo: United World Wrestling / Kadir Caliskan)

Unlike Onishi, Oh encountered little difficulty in blowing away Verbina and adding the world gold to the Asian one she won in March in Amman.

"When I won the Asian and World Championships, I felt that all the tough training and hard work had finally paid off," Oh said.

Oh, also the Asian silver medalist in 2024, opened with a single-leg takedown, then reeled off three trap-arm rolls for a quick 8-0 lead. Another takedown attempt resulted in both wrestlers in a switch position, and Oh eventually gained control to end the match at 2:50.

"I wanted to show all the skills I’ve been training for in the best way possible," she said. "I thought that if I became a champion, I could make my father proud and bring a smile to his face. He was overjoyed and celebrated our victory in the international competitions, which made us recognized everywhere."

Oh joined Yong-Mi PAK (PRK), who won the 53kg gold in Nur-Sultan in 2019, as the lone women to win golds for DPR Korea. Her victory came a day after Chongsong HAN (PRK) won the freestyle 65kg gold, the country's first in that style since 2014.

Andreea ANA (ROU)The two bronze medalists at 55kg -- Sowaka UCHIDA (JPN), left, and Andreea ANA (ROU). (Photo: United World Wrestling / Kadir Caliskan)

Ana claims elusive bronze at 55kg

Andreea ANA (ROU), a three-time European champion making her seventh trip to a World Championships or Olympics, finally made it onto the medal podium.

The 24-year-old Ana secured an elusive bronze medal at 55kg, clinching a 6-3 victory over Yaynelis SANZ VERDECIA (CUB) in a late scramble that had to be sorted out after the final buzzer.

Leading 2-1, with all of the points scored on the activity clock, Ana and Sanz Verdecia both gained 2-point exposures in a flurry that ended with the Cuban on top. But Ana reached back and flung Sanz Verdecia to the mat just as time expired for a final 2 that was confirmed on challenge.

Japan picked up the other 55kg bronze when Sowaka UCHIDA (JPN), winner of the world U20 title at 57kg last year, finished up a 10-0 victory over Elvira KAMALOGLU (TUR) with 33 seconds left.

Uchida opened the scoring with a 4-point counter to a throw attempt in the first period, then methodically scored three takedowns to secure the bronze in her senior world debut.

At 59kg, Altjin TOGTOKH (MGL) rallied to an 8-4 victory over Anastasiia SIDELNIKOVA (UWW), while Laurence BEAUREGARD (CAN) won the other bronze with a second-period fall of Othelie HOEIE (NOR).

Togtokh, second at the Mongolia Ranking Series event in May, had given up a go-ahead takedown with :43 left when she quickly reversed, then gut wrenched Sidelnikova over for a 6-4 lead. She added a takedown just before the buzzer.

Beauregard was trailing 2-0 in the second period when she scored a takedown, then turned Hoeie over and secured the fall in 4:30.

Day 4 Results

Women's Wrestling

50kg
SEMIFINAL: Myonggyong WON (PRK) df. Remina YOSHIMOTO (JPN), 3-2
SEMIFINAL: Yu ZHANG (CHN) df. Munkhnar BYAMBASUREN (MGL) by Fall, 4:22 (9-0)

55kg (18 entries)
GOLD: Kyong Ryong OH (PRK) df. Ekaterina VERBINA (UWW) by TF, 10-0, 2:50

BRONZE: Sowaka UCHIDA (JPN) df. Elvira KAMALOGLU (TUR) by TF, 10-0, 5:26
BRONZE: Andreea ANA (ROU) df. Yaynelis SANZ VERDECIA (CUB), 6-3

57kg
SEMIFINAL: Helen MAROULIS (USA) df. Olga KHOROSHAVTSEVA (UWW) by Fall, 3:11 (5-0)
SEMIFINAL: Il Sim SON (PRK) df. Kexin HONG (CHN) by TF, 12-2, 3:55

59kg (22 entries)
GOLD: Sakura ONISHI (JPN) df. Maria VYNNYK (URK) by Fall, 5:51 (17-5)

BRONZE: Altjin TOGTOKH (MGL) df. Anastasiia SIDELNIKOVA (UWW), 8-4
BRONZE: Laurence BEAUREGARD (CAN) df. Othelie HOEIE (NOR) by Fall, 4:30 (4-2)

65kg
SEMIFINAL: Miwa MORIKAWA (JPN) df. Irina RINGACI (MDA) by TF, 10-0, 4:27
SEMIFINAL: Alina KASABIEVA (UWW) df. Enkhjin TUVSHINJARGAL (MGL) by TF, 13-3, 3:32

76kg
SEMIFINAL: Aiperi MEDET KYZY (KGZ) df. Anastasiya ALPYEYEVA (UKR), 10-5
SEMIFINAL: Genesis REASCO (ECU) df. Milaimy MARIN (CUB), 5-3