#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

Micic beats Olympic, world champs to set up Higuchi final; Dake takes on Sidakov

Sunday, September 17, 2023 - 15:55 By Vinay Siwach

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BELGRADE, Serbia (September 17) -- All eyes were on the Olympic and world champions at 57kg with Zavur UGUEV (AIN), Zelimkhan ABAKAROV (ALB) and Rei HIGUCHI (JPN).

But Stevan MICIC (SRB) defeated two of the three, Uguev and Abakarov, in back-to-back matches and will face the third, Higuchi, for the gold medal at the World Championships in Belgrade, Serbia.

Micic, a bronze medalist at 61kg from 2022, stunned Uguev 9-7 in the quarterfinals and then took out Abakarov 6-2 in the semifinals not only booking a place in the final but also earning a Paris Olympic quota for Serbia at 57kg.

Higuchi, the world champion at 61kg in 2022, returned to the World Championships final, this year at 57kg, an Olympic weight class as he continues his journey towards the Olympic gold medal he missed in 2016 after finishing second to Vladimir KHINCHEGASHVILI (GEO).

He will now have to return Monday to wrestle Micic, who will undoubtedly be backed by the fans present in the Stark Arena.

At 74kg, two-time defending world champion Kyle DAKE (USA) set up a dream final against Olympic champion Zaurbek SIDAKOV (AIN) and both wrestlers received a Paris Olympic spot.

However, both took the tough road to the gold-medal bout.

Dake opened his day against Magomet EVLOEV (TJK) and won 12-2 before Nurkozha KAIPANOV (KAZ) tested him in the 9-4 win. Dake looked a little uncomfortable and Daichi TAKATANI (JPN) confirmed it as he pushed Dake, who won 6-4 but had to dig deep to avoid some tough attacks from the Japanese.

In the semifinals, Georgios KOUGIOUMTSIDIS (GRE) chest-wrapped Dake on multiple occasions but failed to score. Dake came out on top 4-1 to reach the final.

Sidakov, returning to the World Championships for the first time since winning his second title in 2019, opened the day with a thrilling 8-7 win over Avtandil KENTCHADZE (GEO), a wrestler Sidakov beat to win his first world title in 2018.

Kentchadze hit a four-pointer but Sidakov managed to come back with two takedowns in the second period to win the bout. He then went on to beat Bekzod ABDURAKHAMANOV (UZB) 3-0 in the quarterfinals. Returning bronze medalist Yones EMAMI (IRI) was blanked 6-0 and Hetik CABOLOV (SRB) lost 6-4.

In the semifinals, Turan BAYRAMOV (AZE) was no match for Sidakov as the AIN wrestler won 4-1 and booked his place against Dake.

A long-awaited bout between Dake and Sidakov has been looked at as the contender for the real dominant wrestler at 74kg.

The loss of Takatani means that Frank CHAMIZO (ITA) will have to earn a quota from other qualifiers while the loss of Kougioumtsidis meant that Tokyo Olympic silver medalist Magomedkhabib KADIMAGOMEDOV (AIN) and Tajmuraz SALKAZANOV (SVK) will have to find another tournament to earn a quota for Paris.

Micic, however, will in all likelihood be Serbia's representative in Paris after booking the ticket.

He gave the first glimpse of how the day would look like with an 11-0 win over Gukhyeon KIM (KOR) and then a 7-2 win over Gulomjon ABDULLAEV (UZB) put him against Uguev in the quarterfinals. Both went back-and-forth with Uguev opening the scoring with a takedown. But Micic came back with a takedown. His 2-2 criteria live was short-lived as Uguev made it 5-2 and later 7-2.

Micic, however, did not give up, mounting an incredible comeback with two takedowns. The Serbian, trailing 7-6 with 40 seconds remaining, got Uguev for two points with seven seconds remaining to get the win.

If that was not enough, Abakarov was his next victim in the semifinal. Micic was trailing 2-1 and Abakarov was happy to hold the lead but Micic managed to hit a four-pointer and take a 5-2 lead. Abakarov challenged the call but the four points were upheld, giving Micic the win and Olympic quota.

To crown Serbia's first-ever Freestyle world champion, Micic will have to beat Higuchi who survived a barn burner against Arsen HARUTYUNYAN (ARM).

The European champion at 61kg, Harutyunyan hit a four-pointer to start the match. But Higuchi used his arm-bar offense and leg lace to win 16-14 in the quarterfinals. He blanked Meirambek KARTBAY (KAZ) 11-0 in the semifinals.

Higuchi missed the Tokyo Olympics after his bid to return to 57kg was cut short, first by a missed weight at the Asian Olympic Qualifiers and later by Yuki TAKAHASHI (JPN), who won a playoff against Higuchi to represent Japan at the home Olympics.

In the non-Olympic weight classes, In the non-Olympic weight classes, Akhmed USMANOV (AIN) defeated two-time returning silver medalist Mohamad NOKHODI (IRI) in the semifinal and will face U23 world champion Vladimeri GAMKRELIDZE (GEO) for the gold at 79kg.

At 92kg, returning bronze medalist Osman NURMAGOMEDOV (AZE) made short work of Asian champion and 19-year-old Arash YOSHIDA (JPN) by beating him 11-0 in the semifinal. Yoshida had earlier defeated Vladislav VALIEV (AIN) in the opening bout of his debut World Championships.

He will face another 19-year-old, Rizabek AITMUKHAN (KAZ), for the gold medal. Aitmukhan defeated returning bronze medalist Miriani MAISURADZE (GEO) to enter his first World Championships final. Aitmukhan was second to Yoshida in the Asian Championships final in April.