#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#wrestlemanama

Bahrain to host 2026 World Championships

Tuesday, September 16, 2025 - 12:02 By United World Wrestling Press

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ZAGREB, Croatia (September 16) -- For the first time in history, the World Championships are headed to Bahrain.

The 2026 World Championships will be held in Manama, Bahrain from October 24 November 1, United World Wrestling announced on Tuesday, during the ongoing World Championships in Zagreb.

No Arab country has ever hosted a World Championships but Bahrain will etch its name in history with the 2026 edition.

Secretary General of the Bahrain Olympic Committee Faris AL-KOOHEJI attended the press conference at the Arena Zagreb for the historic announcement. UWW President Nenad LALOVIC and Al-Kooheji announced the host together and signed the agreement.

"Bahrain has a superstar in wrestling," UWW President Lalovic said. "They probably want to use this opportunity to promote the sport through this superstar [Akhmed] TAZHUDINOV (BRN). But he's not the only one.

"They also want to develop the local Bahrain born athletes to compete because they have the role model of the top achievement in wrestling. This is something that we considered and that is why we made this decision.

Bahrain won its first-ever gold medal in Olympics in Paris when Tahzudinov ran-through the 97kg weight class and captured the gold medal. A year before that, he won the world title in the same weight class.

Tazhudinov is also an Asian champion, Asian Games champion and winner of other Ranking Series events.

Lalovic on the fact that wrestling wants to change the host continent of the World Championships more regularly.

 "We also want to change the continent regularly," he said. "A state that can organize the Asian [Youth] Games like they will do now in October, they will not face any problem with the championships, especially that we give all the assistance possible for the execution"

Manama, Bahrain will host the Asian Youth Games in which wrestling will be held from October 28 to 30.

Expressing its gratitude to UWW and readiness to host the mega event, Al-Kooheji said that the tournament will help Bahrain take wrestling to the grassroot levels in the country.

"For us, wrestling is a long term project," Al-Kooheji said. "Wrestling is a growing sport. It's a strategic sport for us. We got a gold medal in Paris, and we're looking to getting more medals. That gold medal started to inspire a lot of people, locally, to pursue wrestling, which is why part of the discussions with United World Wrestling is to even help us add wrestling in schools."

The Bahrain Olympic Committee expects that the World Championships will have a positive impact in growing the sport in the country.

"Strong economic impact [from the event]," he said. "We're going to get lots of travel spectators from Iran, the United States, and other countries as well. It's going to encourage the local community. They will understand more wrestling."