#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Azarpira ends Tazhudinov's two-year dream run in Zagreb

Monday, September 15, 2025 - 16:07 By Vinay Siwach

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ZAGREB, Croatia (September 15) -- Akhmed TAZHUDINOV (BRN) burst on to the wrestling scene with stunning victory over Kyle SNYDER (USA) and Abdulrashid SADULAEV (UWW) and eventually becoming world champion in 2023.

He followed that up with gold at the 2024 Paris Olympics. Unbeaten since 2023, it seemed Tazhudinov will dominate the weight classes for the coming years.

Enter Amirali AZARPIRA (IRI).

The Paris Olympic bronze medalist ended Tazhudinov's two-year dream run with victory in the semifinal of the 2025 World Championships in Zagreb on Monday.

During this two-year reign, Azarpira was the only wrestler who came close to beating Tazhudinov. The two faced each other in the Paris Olympics and the Iranian had a 3-0 lead before giving up four points in the second period to lose 4-3.

There were no such comeback in the second period on Monday. Azarpira took a 2-0 lead with two stepouts but Tazhudinov took criteria lead with a takedown. But Azarpira kept his calm and scored a stepout to make it 3-2.  

Tazhudinov tried reaching for Azarpira's legs with his long reach but the Iranian seemed in no trouble at all defending his lead. After one of Tazhudinov's attack, he scored a go-behind and won the bout 5-2.

It is after 12 year that an Iran wrestler has reached the final of the 96/97kg weight class. Reza YAZDANI (IRI) won gold at 96kg at the 2013 World Championships in Budapest.

Azarpira will try to match with Yazdani when he takes on Kyle SNYDER (USA) in the final on Tuesday after the United States wrestler defeated upcoming star Arash YOSHIDA (JPN) in the other semifinal.

Snyder, who had lost to Yoshida at the Tirana Ranking Series, dominated the semifinal, winning 9-1. He scored four different takedowns and looked liked the Snyder of old. Since 2015, Snyder has won a medal at all World Championships including gold in 2015, 2017 and 2022.

Azarpira has two wins over Snyder in the past, the first coming in Zagreb in 2023 at the Ranking Series. The second win came at the Paris Olympics in the bronze-medal bout.

In the other Freestyle weight class -- 65kg -- on Monday, the Olympic final will be replayed after champion Kotaro KIYOOKA (JPN) and silver medalist Rahman AMOUZAD (IRI) made it to the final at the World Championships.

Amouzad saw off Paiman BIABANI (CAN), 5-0, scoring three stepouts and a takedown while Kiyooka managed to score two takedowns in his 5-0 win over Umidjon JALALOV (UZB).

Onishi on track for first gold

A month after winning gold at the U20 World Championships, Sakura ONISHI (JPN) is on the verge of winning her first senior world title after she made it to the final at 59kg.

Like the age-group World Championships, Onishi has not given up a point so far in three bouts in Zagreb. In the semifinals, she wasted no time to secure a fall over Altjin TOGTOKH (MGL).

"While keeping in mind what the opponent would do, I made it clear what I wanted to do," Onishi said. "I was able to execute and that [pin] was the result. I think it creates good momentum going into tomorrow [for final]."

In the final, Onishi will face European U23 silver Maria VYNNYK (UKR) who used a big four-pointer in her 9-5 victory over Laurence BEAUREGARD (CAN).

"From the warmup before the first match, I felt like my legs were moving well," she said. "The way I dictated the flow of the matches also was pretty good, so I think I can do it my own way. I feel peace of mind to make it to the final. I came here to become the senior world champion and tomorrow, I want to win and set off on a winning run (around the mat)."

At 55kg, Asian 53kg champion Kyong Ryong OH (PRK) reached the final after pinning Sowaka UCHIDA (JPN), who was making her senior debut. Oh scored a huge under-over and kept Uchida on the mat until the fall was called.

The DPR Korea is returning to the World Championships after six years; last appearance coming in 2019. The nation had one champion in women's wrestling in Astana.

For a gold medal on Tuesday, Oh will face European champion Ekaterina VERBINA (UWW) who survived a late attack from Andreea ANA (ROU) to beat the Romanian 5-3.

RESULTS

Freestyle

65kg
GOLD: Rahman AMOUZAD (IRI) vs. Kotaro KIYOOKA (JPN)

SF 1: Rahman AMOUZAD (IRI) df. Peiman BIABANI (CAN), 5-0
SF 2: Kotaro KIYOOKA (JPN) df. Umidjon JALALOV (UZB), 5-0

97kg
GOLD: Amirali AZARPIRA (IRI) vs. Kyle SNYDER (USA)

SF 1: Amirali AZARPIRA (IRI) df. Akhmed TAZHUDINOV (BRN), 5-2
SF 2: Kyle SNYDER (USA) df. Arash YOSHIDA (JPN), 9-1 

Women's Wrestling

55kg
GOLD: Kyong Ryong OH (PRK) vs. Ekaterina VERBINA (UWW)

SF 1: Kyong Ryong OH (PRK) df. Sowaka UCHIDA (JPN), via fall
SF 2: Ekaterina VERBINA (UWW) df. Andreea ANA (ROU), 5-3

59kg
GOLD: Sakura ONISHI (JPN) vs. Maria VYNNYK (URK)

SF 1: Sakura ONISHI (JPN) df. Altjin TOGTOKH (MGL), via fall
SF 2: Maria VYNNYK (URK) df. Laurence BEAUREGARD (CAN), 10-5