#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Valiev outsmarts Sidakov again to reach Worlds final

Sunday, September 14, 2025 - 16:24 By Vinay Siwach

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ZAGREB, Croatia (September 14) -- For five minutes and 50 seconds in both the 74kg semifinals, there was little indication that the results will change. But 10 seconds were enough for Chermen VALIEV (ALB) and Kota TAKAHASHI (JPN) to change the outcome.

Valiev was down 4-2 against Zaurbek SIDAKOV (UWW) but managed to elevate the latter's leg from an attack before tripping him on the edge for a two-point takedown, taking a 4-4 criteria lead with three seconds remaining.

Sidakov tried a desperate attack but gave up another takedown even in that short time as Valiev reached his first-ever World Championships final on debut in Zagreb, Croatia.

Takahashi was down 4-1 against Taimuraz SALKAZANOV (SVK) but the Japanese scored a takedown and turned Salkazanov through a gut-wrench to lead 5-4. He still had 6 seconds to defend and he managed to do it with ease. Slovakia challenged for fleeing from Takahashi but that was lost which added an additional point to make it 6-4.

Valiev and Takahashi, both with clutch wins, will now clash in the 74kg final for the world title on Monday.

Three other weight classes were also in action on Sunday and the United States was the only country to put two wrestlers in the finals -- Levi HAINES (USA) at 79kg and Trent HIDLAY (USA) at 92kg.

Haines, who stunned world champion Akhmed USMANOV (UWW) in the quarterfinals, scored a controlled 4-1 victory over Suldkhuu OLONBAYAR (MGL) in the semifinals. Olonbayar got the first point via passivity of Haines but the U.S. wrestler scored a counter exposure for two points and take a 2-1 lead.

He scored a ankle pick for another two-point takedown and defended his 4-1 lead for the win and reach the final, a surprise in a tough 79kg bracket.

On Monday, he will try to stop Georgios KOUGIOUMTSIDIS (GRE) from becoming Greece's first-ever wrestling world champion in history. The European champion from Greece showed some of the most high-paced wrestling in the semifinal against world silver medalist Mohammad NOKHODI (IRI) to win 8-3.

Nokhodi, was often stood squared-up, had no answered to Kougioumtsidis' constant attacks as the Greece wrestlers led 6-3 at the break. He scored a single-leg takedown in the second period and won 8-3.

Hidlay, who has switched levels in his career this year, reached the final at 92kg after destroying world silver medalist Osman NURMAGOMEDOV (AZE), 15-4, in the semifinals.

Nurmagomedov was in the match when the score was 5-4 with 2:23 left but Hidlay switch gears since, scoring a go-behind, a feet-to-back four-pointer and a takedown to finish with a technical superiority win.

He will face Amanula GADZHIMAGOMEDOV (UWW) for the gold medal after Gadzhimagomedov managed to hold off Amirhossein FIROUZPOUR (IRI) for an 11-6. Firouzpour, who had multiple age-group world titles, kept shooting for Gadzhimagomedov's legs but the UWW wrestler kept countering those attack with lift exposures.

Gadzhimagomedov then sealed the win with stepout, handing him a 9-6 lead and a takedown finishing the match 11-6.

Harutyunyan pinned after Lee heroics

Arsen HARUTYUNYAN (ARM) undoubtedly had the most impressive win of the morning session when he defeated Olympic silver medalist Spencer LEE (USA) 14-3 in the quarterfinals.

The win put Harutyunyan as the favorite to advance to the final at 57kg. However, Asian champion Chongsong HAN (PRK) had different ideas. He hit a lateral drop on Harutyunyan in the semifinals and secured a fall to enter the final. Han is the first Freestyle wrestler from the DPR Korea to enter the final in 11 years.

Han will now try to become a world champion when he takes on Bekzat ALMAZ UULU (KGZ) in the 57kg final after the Kyrgyz wrestler took it to Paris Olympic bronze medalist Gulomjon ABDULLAEV (UZB), winning 8-0.

Abdullaev seemed to have burnt out from the earlier matches and had little fight left in him as Almaz Uulu scored points at his will in the semifinals including four stepouts.

RESULTS

57kg
GOLD: Chongsong HAN (PRK) vs. Bekzat ALMAZ UULU (KGZ)

SF 1: Chongsong HAN (PRK) df. Arsen HARUTYUNYAN (ARM), via fall
SF 2: Bekzat ALMAZ UULU (KGZ) df. Gulomjon ABDULLAEV (UZB), 8-0

74kg
GOLD: Chermen VALIEV (ALB) vs. Kota TAKAHASHI (JPN)

SF 1: Chermen VALIEV (ALB) df. Zaurbek SIDAKOV (UWW), 6-4
SF 2: Kota TAKAHASHI (JPN) df. Taimuraz SALKAZANOV (SVK), 6-4

79kg
GOLD: Georgios KOUGIOUMTSIDIS (GRE) vs. Levi HAINES (USA)

SF 1: Georgios KOUGIOUMTSIDIS (GRE) df. Mohammad NOKHODI (IRI), 8-3
SF 2: Levi HAINES (USA) df. Suldkhuu OLONBAYAR (MGL), 4-1

92kg
GOLD: Trent HIDLAY (USA) vs. Amanula GADZHIMAGOMEDOV (UWW)

SF 1: Trent HIDLAY (USA) df. Osman NURMAGOMEDOV (AZE), 15-4
SF 2:  Amanula GADZHIMAGOMEDOV (UWW) df. Amirhossein FIROUZPOUR (IRI), 9-6