#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#development, #Anti-Doping

UWW, ITA deliver anti-doping education at World Championships camp

Thursday, September 11, 2025 - 11:30 By United World Wrestling Press

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POREC, Croatia (September 11) -- The United World Wrestling recently hosted a successful on-site Anti-Doping education event in collaboration with the International Testing Agency at the World Championships acclimatization camp in Poreč.

This marked the first time UWW partnered with ITA to deliver education directly at a training camp. A dedicated booth was set up on September 8 and 9 during the camp, and presentation sessions, led by ITA educator Anita HARTUNG, were held during the evenings of both days.

"The camp offered a great opportunity to connect with athletes ahead of their major competition," Hartung said. "Many stopped by the Clean Sport booth before and after training, showing genuine interest and openness in discussing the fundamentals of Anti-Doping.

"It was inspiring to be surrounded by such a motivated athlete community and support them in their sporting journey."

The sessions provided athletes with in-depth knowledge about Anti-Doping rules, safe supplement use, and ethical sporting practices.

Two dedicated presentation sessions explored key topics, including athletes’ rights and responsibilities, how to check medications, Anti-Doping Rule Violations (ADRVs), Therapeutic Use Exemptions (TUEs), and the risks associated with supplement use.

Holding the sessions during the acclimatization period, rather than the competition phase, allowed athletes to engage in a more relaxed environment and fully focus on learning.

CRO

"These are some of the best wrestlers in the world, and thanks to the collaboration with ITA, they are better informed,” Carlos ROY, UWW Secretary General, said. "Education on Anti-Doping protects our sport, promotes fair competition, and ensures our athletes can perform at their best with confidence."

The initiative reflects UWW’s ongoing commitment to clean sport and athlete support. By equipping wrestlers with knowledge and tools to make informed choices, UWW and ITA aim to strengthen integrity in wrestling while fostering a culture of safe and fair competition.

The Anti-Doping education sessions are part of a broader effort by UWW to provide athletes with continuous learning opportunities on the importance of competing clean, complementing existing regulations and testing programs.

With the World Championships on the horizon, these activities ensure that athletes are not only physically and technically prepared but also well-informed about Anti-Doping practices, reinforcing the values of integrity, fairness, and excellence in wrestling.