#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

World Championships 2025 Greco-Roman Preview

By Vinay Siwach

ZAGREB, Croatia (September 9) -- The last time the Azerbaijan Greco-Roman team did not finish on the podium in the team rankings was back in 2019. Since then, it has remained in the top three for four consecutive editions of the World Championships, including two first-place finishes in 2023 and 2024.

The country will once again be one of the toughest to beat at the World Championships, bringing some of the strongest wrestlers to Zagreb to defend its team title.

Five world medalists, including three champions, and four former European medalists, including two champions, make up Azerbaijan's lineup, led by Olympic and world medalist Hasrat JAFAROV (AZE). World champions Eldaniz AZIZLI (AZE) at 55kg, Nihat MAMMADLI (AZE) at 60kg, and Ulvu GANIZADE (AZE) at 72kg will be key to the team's success.

Supporting them are former European champion Murad MAMMADOV (AZE) at 63kg, world silver medalist Sanan SULEYMANOV (AZE) at 77kg, European champion Gurban GURBANOV (AZE) at 82kg, European medalist Islam ABBASOV (AZE) at 87kg, former European U23 champion Murad AHMADIYEV (AZE) at 97kg, and former European medalist Beka KANDELAKI (AZE) at 130kg.

The biggest rival for Azerbaijan will be Iran which is also bringing a strong team to Zagreb. With Olympic champions Mohammadhadi SARAVI (IRI) at 97kg, Saeid ESMAEILI (IRI) at 67kg, and Olympic silver medalist Alireza MOHAMADI (IRI) at 87kg, Iran also has world champion and Olympic bronze medalist Amin MIRZAZADEH (IRI) who is looking to defend his 130kg gold.

Other names include world U20 champions Payam AHMADI (IRI) at 55kg, Ali AHMADI VAFA (IRI) at 60kg, world U23 champion Danial SOHRABI (IRI) at 72kg, and Zagreb Open champion Gholamreza FAROKHI (IRI) at 82kg.

Azerbaijan's Golden Trio

Azerbaijan's three world champions from 2024 -- Azizli, Mammadli, and Ganizade -- will face a stronger field than last year.

Azizli, a four-time world champion at 55kg, is the favorite. However, his loss to Emin SEFERSHAEV (UWW) in the European Championships final puts an asterisk on that tag.

Iran will send world U20 champion Payam AHMADI (IRI) over Poya DAD MARZ (IRI) after the former won a selection bout. It will be interesting to see how the young wrestler adjusts to the senior level. Vakhtang LOLUA (GEO) and Taiga ONISHI (JPN) are also potential podium finishers at 55kg.

At 60kg, Mammadli aims for back-to-back world titles. After winning at 63kg last year, he has returned to his preferred 60kg, where he claimed European gold earlier this year. Mammadli is known for his dominant par terre wrestling, making it tough for opponents to turn him from that position.

Despite his advantage, Mammadli will face challenges in Zagreb. A European final rematch against Georgij TIBILOV (SRB) is likely, as Tibilov has troubled him in the past but never defeated him. Both could meet in the semifinals.

Paris Olympic bronze medalist Se Ung RI (PRK) will also be in contention for a medal, a feat DPR Korea has not achieved in Greco-Roman since 2015.

Ali AHMADI VAFA (IRI) is aiming for success at the senior level after winning gold at the 2024 U20 World Championships. He has the potential to challenge the top wrestlers. Former world champion Victor CIOBANU (MDA) will also be looking to regain his momentum, while Asian silver medalist Kaito INABA (JPN) will make his World Championships debut.

Ganizade, the third world champion from Azerbaijan, faces a tough road at 72kg, with two other world champions and an Olympic silver medalist in the mix. Experienced wrestlers like Selcuk CAN (TUR) and Danial SOHRABI (IRI) also add to the competition.

Ganizade narrowly defeated former world champion Ibrahim GHANEM (FRA) 3-2 in last year’s final, and they are likely to meet again. Ghanem, who won gold at the European Championships, has been a consistent contender.

Ali ARSALAN (SRB), another world champion in this weight class, has been inconsistent. He earned a bronze last year after losing to Ghanem in the semifinals.

Parviz NASIBOV (UKR), a two-time Olympic silver medalist, still seeks his first world medal and will look to change that in Zagreb.

An incredible storyline is unfolding at 67kg as Taishi NARIKUNI (JPN) attempts to win gold. Narikuni, who won gold at 70kg in Freestyle in 2023, now hopes to add a Greco-Roman world title to his list of achievements.

Three-Way Battle at 67kg

Esmaeili, the biggest gold-medal favorite, won gold at the Asian Championships. He has never wrestled at a senior Worlds but is a former world U20 champion. He won gold at the Asian Championships with a 3-0 win over Razzak BEISHEKEEV (KGZ). He will now look to win his first world medal.

Like Esmaeili, Jafarov has also never won gold at the World Championships. He missed his chance in 2023 after losing to Tokyo Olympic champion Luis ORTA (CUB) in the final. Jafarov went on to win bronze at the Paris Olympics and will be a favorite in Zagreb.

Orta has defeated both Esmaeili and Jafarov but lost to the Iranian in Paris. He will be looking to add a second world gold to his name despite winning bronze in Paris.

Saravi: From Challenger to Leader

For years, Mohammadhadi SARAVI (IRI) has been a challenger to Artur ALEKANYAN (ARM) in the 97kg weight class. But after defeating Aleksanyan at the Paris Olympics and seeing the Armenian lose at the European Championships, Saravi has emerged as the new leader in the 97kg class. Now, Aleksanyan, a four-time world champion, will try to reclaim his place at the top of the podium.

Both Saravi and Aleksanyan lost to Gabriel ROSILLO (CUB) at the 2023 World Championships -- Saravi in the semifinals and Aleksanyan in the final. While Rosillo's surprise victory in 2023 shocked many, it's unlikely he'll repeat that, meaning Saravi vs Aleksanyan might be the final showdown in Zagreb.

The 97kg field also features Paris Olympic bronze medalist Uzur DZHUZUPBEKOV (KGZ), Kiryl MASKEVICH (UWW) [who moved up from 87kg this season], European silver medalist Lucas LAZOGIANIS (GER), and former world U23 champions Artur SARGSIAN (UWW) and Alex SZOKE (HUN).

Kusaka's Return

Nao KUSAKA (JPN), Olympic champion, returns for the first time since winning gold at the Paris Games, aiming to claim his first world title after falling short in 2023 to Akzhol MAKHMUDOV (KGZ). Kusaka is the favorite for gold but will face tough competition from Olympic silver medalist Demeu ZHADRAYEV (KAZ), who is seeded fifth. Both Kusaka and Zhadrayev could meet in the quarterfinals.

World champion and Paris bronze medalist Malkhas AMOYAN (ARM) will try to avenge his loss to Kusaka, while Asian champion Aram VARDANYAN (UZB), who has been having a career resurgence, aims to add a world medal.

Other potential challengers include Robert FRITSCH (HUN), Yryskeldi MAKSATBEK UULU (KGZ), Alexandrin GUTU (MDA), Sergei KUTUZOV (UWW), and Alireza ABDEVALI (IRI), all of whom are capable of causing upsets.

Mohmadi’s Chance at 87kg

Though missing Olympic champion Semen NOVIKOV (BUL), the 87kg weight class remains highly competitive. Paris silver medalist Alireza MOHMADI (IRI), a favorite, is known for his excellent conditioning and ability to score from par terre.

Turpal BISULTANOV (DEN), the Paris bronze medalist, will also be in the mix for gold, capable of defeating anyone on his best day with his high-paced style and big throws.

Other threats include European champion David LOSONCZI (HUN), Islam YEVLOYEV (KAZ), Asan ZHANYSHOV (KAZ), and Mukhammadkodir RASULOV (UZB).

At 130kg, Amin MIRZAZADEH (IRI) will aim to defend his 2023 world title after stunning Riza KAYAALP (TUR) in the final. Mirzazadeh is the favorite but faces competition from former world silver medalist Oscar PINO (CUB), European champion Sergei SEMENOV (UWW), age-group world champion Hamza BAKIR (TUR), and Pavel HLINCHUK (UWW).

63kg: Abuladze vs Kamal

The battle for 63kg gold could come down to Leri ABULADZE (GEO) and Kerem KAMAL (TUR). Kamal, the most improved wrestler of the year, has won Ranking Series golds and European gold after moving up from 60kg to 63kg.

Abuladze, the 2023 world gold medalist, will return to 63kg, aiming to defend his title after struggling at 67kg. His defense is at par with the best, but scoring from par terre will be key to his success.

Challengers include Asian and world U20 champion Aytjan KHALMAKHANOV (UZB), Mohammad KESHTKAR (IRI), Vitalie ERIOMENCO (MDA), Murad MAMMADOV (AZE), and Sergey EMELIN (UWW), a bronze medalist from Tokyo.

Gurban GURBANOV (AZE), the European champion, has gold medals from all age-group World Championships and will now aim for senior-level success. GURBANOV’s confidence will be high after winning the European Championships in dominating fashion at 82kg.

However, facing off against the Asian wrestlers, Gholamreza FAROKHI (IRI), Taizo YOSHIDA (JPN), and Jalgasbay BERDIMURATOV (UZB), will pose significant challenges.

Turkiye's 2024 European champion Alperen BERBER (TUR) will debut at the World Championships and is considered a strong medal contender.