#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#JapanWrestling

Another Ono rises: Konami follows brother's footsteps

By Ikuo Higuchi

TOKYO (August 27) -- When you think of the name Ono from Shimane Prefecture, many will recall Masanosuke ONO (JPN), a world champion who is quickly becoming a global star, who now primarily competes in the United States.

Ono's younger sister Konami, who was undefeated in the national tournament during her elementary school years, is just like her brother. She went on to attend Nippon Sport Science University Ohka High School in Tokyo, where she grew up steadily, winning the Inter-High School Championships in 2023 and also winning silver at the U17 World Championships the same year.

A shoulder injury caused her to slow down, but through repeated practice at Nippon Sport Science University she regained her former strength and won the East Japan Student Championships and the All Japan Amateur Championships [women's competition is open to university students as well] last week.

Konami ONO (JPN)Konami ONO (JPN), left, won a silver medal at the 2023 U17 World Championships. (Photo: United World Wrestling / Kadir Caliskan)

Being coached by 2004 Athens Olympic bronze medalist Chikara TANABE and Kaori ICHO, she described herself as being in "the best environment."

Ono had been suffering from pain in the right shoulder and had to undergo a surgery in June last year. She had initially aimed for a comeback last year at the All Japan Championships [Emperor's Cup] in December, but was forced to withdraw. She returned to competition in April of this year at the Junior Queen's Cup U20, where she won one match, but lost the next match to a junior from high school by technical superiority.

"There were times when my shoulder would dislocate just by walking. It was a frustrating year," said Ono with her voice becoming teary, as if the pain had returned. "I'm happy because I was injured and couldn't wrestle for a while," she said but added, "I realized I need to practice more and get stronger."

Inspiration from brother Ono

While she was off the mat, Konami watched her brother Masanosuke win the gold medal at the U20 World Championships in 2024 and later become the world champion at 61kg at the Non-Olympic World Championships.

"It's not something I could ever imitate," she says, and although he is someone she should "admire" rather than "target," he is also someone close to her, having competed alongside since childhood. "I want to study hard and catch up," she says.

Konami ONO (JPN)Konami ONO (JPN) with world and Olympic champion Jordan BURROUGHS (USA). (Photo courtesy: Masaharu Ono) 

Earlier in spring, Konami accompanied her older brother to the United States, where he trains at Pennsylvania State University. She was still recovering and was unable to train, but she watched her brother's win against 2024 Paris Olympic silver medalist Spencer LEE (USA).

"I thought American wrestling was really amazing. It was inspiring," she said.

What made the biggest impression on Konami was how much fun her brother seemed to be having wrestling, even though he was in a foreign country.

"He really enjoys wrestling," she said. "I was amazed that there are people who love wrestling that much [laughs].

"My brother is my role model," she said. "I often watch his techniques and aspire to be like him."

What she finds particularly impressive is his speed, and the way he unconsciously develops his techniques. She herself sometimes has trouble deciding what to do next during a match, but her brother's body moves without a second thought. "I need to be able to come out with techniques one after the other," she said.

Training with Fujinami, Onishi

While Ono found his path in the United States, Konami is thinking of firmly establishing herself in Japan.

"I think that if I stay at Nippon Sport Science University, I will become really strong," she says, believing that his current environment is the place where she can develop the skills to compete on the world stage.

Not only is there an impressive coaching staff, but there are also world-class athletes such as 2024 Olympic champion Akari FUJINAMI (JPN) and Asian champion Sakura ONISHI (JPN) in the 57kg and 59kg weight class, respectively. Fujinami won gold at the Olympics in 53kg.

"I practice with Akari every day. She's really strong..." she said, admiringly, and when she's not sparring, she's always following Fujinami's movements to study them.

Since they are both in the 57kg weight class, could she challenge Fujinami as early as the All Japan Championships in December? To that question, she gave no clear answer, saying, "I'm not at the level where I can fight yet..." and said that she might move up a weight class as her body grows, so it's still up in the air, but perhaps the day is approaching when the middleweight trio, including Onishi, will take to the world stage.

Rather than setting big goals, her current goal is to "compete in many matches and enjoy wrestling." She says that she is actually enjoying it, so perhaps she is getting closer to her brother's level. Her next concrete goal is the All Japan Women's Open Championships in October.

She vowed to make a leap forward, saying, "I want to train both my body and mind and become even stronger. I want to become a star from Shimane Prefecture!"